They might have been around for a while, but I’m so happy to see lots of people embracing carousels on LinkedIn…I love them!
LinkedIn carousels, or slider posts, as some people call them, are posts that consist of a selection of images - you can click through the carousel to see the next image. They’re brilliant fun as you never quite know what you might find on the next slide, and I love that they’re interactive.
And I’m not the only one, LinkedIn carousels are really popular, and so they’re great for increasing your engagement. What’s more, if you incorporate them into your repurposing regime, you can make the most of the time that you’ve already spent on content, whilst being creative and expanding your audience reach.
Read on to find out how to maximize your engagement using LinkedIn carousels.
Or watch the video of this week’s episode:
Why LinkedIn carousels are great at increasing engagement
Did you know that we process images 60,000x times faster than we read text?
It’s no wonder that social media posts with photos and videos get more engagement. Facebook posts with images see 2.3x more engagement, and Tweets with images receive 150% more retweets than those without images!
Instagram is known for being the biggest visual social platform (there’s also Pinterest but that is more a search engine than a social media platform). I’ve already shared lots of great advice on the power of using Instagram’s carousel feature to repurpose your content.
But LinkedIn also has a carousel feature (in fact, it’s been available since 2018), and now, more and more LinkedIn users are tapping into its possibilities…for creating interactive posts, increasing engagement, and content repurposing.
Even well-known social media influencers like Gary Vaynerchuk are showing their followers exactly how you can leverage this feature.
The link between LinkedIn carousels, engagement and mobile users
One of the great things about LinkedIn carousels is that they work great on a mobile or desktop device. You might be thinking, “what’s so great about that? Everything works on mobile!” But consider this…
Most people post LinkedIn carousels in square format. That’s a lot of visual real estate on a desktop… but when 57% of LinkedIn users access the site on a mobile device, your carousel could take up their entire smartphone screen!
LinkedIn carousels are not only a brilliant way to get your content in front of your audience, but they have amazing potential for repurposing too.
How can you effectively repurpose your content using LinkedIn carousels?
I’ll tell you shortly, but first, it’s important to understand how to post a LinkedIn carousel…and why they’re different from other social media carousel features…
How to post a LinkedIn Carousel
If you’ve never posted a LinkedIn carousel before, it’s really easy. There are only five short steps to adding your carousel to LinkedIn, but surprisingly, it doesn’t involve uploading pictures…
Step 1: There are two ways to access the carousel feature. On your LinkedIn homepage, either select “Document”...
...or click “Start a post”, as if you’re about to write a status.
Step 2: If you selected “Start a post”, click on the document icon at the bottom of the text box.
Step 3: Select and upload your file.
LinkedIn isn’t like Instagram. It doesn’t use images to make carousels – it uses document files. So, make sure you save your carousel in PPT, PPTX, DOC, DOCX, or PDF format and that your file is under 100MB. LinkedIn will then turn this document into an image carousel.
Bear in mind that you can’t edit your document once it’s uploaded, and if you want the best quality, then always choose PDF.
Step 4: Give your document a title. This will help people understand what your carousel is about and appears at the top of your document after it’s posted.
Step 5: Then write the text to tell people what your carousel is about. Add hashtags, any appropriate tags, and write a caption so people can find your post and understand why you shared it. More on this later!
Then hit “Post”. Yep…it’s that easy!
But just posting a carousel isn’t enough to maximize your audience engagement.
You need to create a carousel that your audience can’t resist clicking through…because, I don’t know about you, but I wouldn’t stop scrolling my LinkedIn feed to click through a plain old Word document!
How to create a compelling LinkedIn carousel
I’m going to share the five things you need to do to make your LinkedIn carousel irresistible to your audience.
1. Define your story
What story will compel your audience to click through to the end? The most successful carousel content provides value to an audience and makes a connection with them.
Think of your carousel like a flip book…your audience will only turn the page if they want to see what’s next. So, your content has to appeal to your LinkedIn audience.
You don’t have to come up with a brand-new idea. You could repurpose your existing content into carousel slides…keep reading for some repurposing ideas!
When you’ve decided what content you want to show, consider that most people scrolling on their feeds are looking for short bursts of information. Don’t go overboard with text. Instead stick to short, impactful slides that leave your audience wanting more.
2. Create a powerful first slide
You only have one shot at hooking your audience. Whether your LinkedIn carousel is three slides or 100 slides long, your audience can only see the first one…which makes or breaks whether they decide to see the rest!
Spark your audience’s attention by asking interesting questions that they simply must find out the answer to, but hold the answer back for a few slides, or drop hints at what information your audience can access if they click through.
For example, “7 Chocolate Cake Ideas That Will Blow Your Mind!” tells me that I can get seven quick pieces of information if I click the arrow just seven times!
3. Keep your audience interested
Your hard work doesn’t stop after the first slide. Now you have to fight to keep your audience clicking through your carousel. Every click contributes to your engagement, so you want your audience to get to the end!
Keep tempting your audience with what’s on the next slide. You can use questions and hide the answers, split sentences in half across two slides, incorporate cliff-hangers, or use design features.
Punctuation like ellipsis and dashes, graphics like arrows, and images that bleed into the next slide can all help lead your audience to that click button.
You could even show a slide counter or a countdown, so people know that they’re only part-way through the story – some people will just have to get to the end!
4. Create a motivating call to action
When you create a LinkedIn carousel post, make sure to have a powerful final slide. This is your opportunity to convert.
A powerful final slide is your opportunity to convert. You successfully hooked your audience, and they’ve just enjoyed your LinkedIn carousel, so think carefully about what action you want them to take next.
You might ask them to like the post, comment below, or share the carousel with their connections.
Or you might want to take this opportunity to get them to visit your website, book in a call, or check out the related content (that inspired the carousel).
5. Promote your content
You’ve created an amazing carousel, now make sure your audience sees it.
Utilize the caption to tease what people can find in your carousel, remember that text performs really well on LinkedIn. Then add hashtags (three is the magic number), and tag people who feature in your carousel or caption to help increase your outreach – but please only tag people you know!
I learned so much about posting on LinkedIn from my interview with Mr LinkedIn, Mark Williams, so if you want to find out more about winning on LinkedIn, check out my interview with the man himself.
If you’re ready to create winning LinkedIn carousels but don’t know where to start, I’ve got some tips for how to create engaging carousels by repurposing content…
How to repurpose your content into a LinkedIn carousel
When it comes to repurposing, creative thinking is always key.
It’s no different for LinkedIn carousels. The only thing that limits them is your imagination…and file size (LinkedIn carousels support a maximum of 300 slides, to be exact!)
There are lots of different types of content you can repurpose into a carousel.
Here is an example of when we repurposed our book reviews into a carousel post:
You could create a LinkedIn carousel using…
- The main points of your blog, podcast, or video content
- Step-by-step or “how-to” content
- Client case studies, white papers, or research studies
- Reviews from clients about your products and services
- Images and infographics
Take an online bakery business, for example. They might have created a YouTube video on how to bake a simple chocolate cake. This could become a step-by-step carousel, teaching their audience the process of baking a yummy cake – and making them hungry too.
They could also use this video to inspire a carousel about their all-time favorite chocolate cakes or showcase all of the chocolate cakes that they make.
If they have great social media reviews, they could package them up into a carousel of testimonials and thoughts from their happy customers.
Or if the bakery posted a blog about when they met a really challenging cake brief, they could repurpose it into a case study carousel to show how they completed that challenge.
LinkedIn might still be the platform for professionals, but great, authentic content goes a long way. So, don’t be afraid to pull together the content you already have to create awesome, engaging LinkedIn carousels.
I’d love to see your LinkedIn carousels, so please share them with me, and let me know if you use them to repurpose your content!
If you’re just getting started with repurposing, then check out my book, Content 10x: More Content, Less Time, Maximum Results. It’s got plenty more tips, tricks, and advice for starting your content repurposing journey and maximizing your content’s results.