In this podcast episode, I’m thrilled to welcome Louise Brogan to the show. We had a fantastic discussion about repurposing webinars and how they can be used to grow your business!
Louise is an online marketing consultant and the founder of SocialBeeNI, where she helps small businesses and entrepreneurs market themselves through online courses, workshops, and one-to-one coaching. As an award-winning business advisor, Louise has helped many business owners build an online marketing system that works for them. She has hosted hundreds of online webinars, local workshops, and podcasts over the years and was recently listed in the 2018 Top 50 Business Advisors in the UK for Enterprise Nation – wow!
Louise and I met in London at the Youpreneur Summit hosted by Chris Ducker last November. We happened to sit together at the same mastermind table. From our very first encounter, it was clear that Louise was a lady who knew A LOT about online marketing and when it comes to webinars, she’s an expert.
So, when it came to choosing the topic of our podcast discussion I knew exactly what I wanted to talk to her about – webinars!
Want to skip reading this blog post and listen to the podcast instead? Have a listen to this week’s episode here:
Here’s some of the top discussion points with Louise…
Webinars are Virtual Conferences!
A webinar is like a virtual classroom. It’s a class or seminar that’s delivered online. It’s usually live, but you can also record it for use at a later date.
Louise explained that she delivers live webinars using a video communications software called Zoom and gives educational presentations on topics that her audience cares about. She is very close to her audience and stays on top of what they want to learn more about - after all, what’s the point in creating a live webinar if nobody wants to see it?!
Her top tip for webinar planning is to find out what your audience wants to learn about and give it to them – it’s as simple as that!
Finding an Audience
So, you’ve put a lot of work into your webinar but it’s not getting the attention it deserves – now what?
Well, it’s time to start marketing your webinar online!
For Louise, she finds that most of her audience comes from Facebook. She shares the news of her latest webinar in her Facebook group and directs her loyal followers to where they can view it.
If you have a small following or you’re just starting out, you can promote your webinar on other people’s Facebook groups (just check that the owner of the Facebook group is okay with you doing this). Find one that caters to your niche, introduce yourself and ask people to check out your webinar. It’s a great way to network with other business owners and spread brand awareness!
Hit play on the video below to hear Louise talking in more detail about webinars and social media:
Deliver your Pitch at the END
Webinars can be used to launch a new product, training course or program, so it’s important to include a pitch in your webinar. But you can’t make it all about the pitch, you need to add value first and foremost.
Louise’s simple breakdown of a webinar:
1. Introduce yourself and the topic of your webinar
2. Deliver valuable training for around 30 minutes
3. Answer questions from the audience
4. Deliver your pitch – what do you want people to do next? How?
Ideas for Repurposing Webinars
Louise and I discussed some of the best ways that you can repurpose webinars to help grow your business. They include:
- Extract the audio from the webinar and create a kick-ass podcast episode!
- Use a snippet of the webinar to create a short teaser video and share it with your followers
- Create standalone visuals for social media platforms using a key quote from your webinar paired with an eye-catching image!
- Transform your webinar into an impressive slideshow for SlideShare or other similar document sharing sites
- Create a downloadable PDF of your slides
- Write an engaging blog post, article or create a fun infographic based on the ideas you explored in your webinar
- Host a live workshop using the slides you used for your webinar (most likely slimmed down though – live workshops generally require less slides)
- If you have a membership site, repurpose your webinar into your membership as member content
Getting Started with Webinars
You don’t need the latest tech or any fancy equipment to start your webinar journey. However, if you want to take webinars seriously, you may want to consider upgrading your equipment for high-quality results. The two main pieces of equipment you’ll need is a camera (or a webcam) and a microphone.
I asked Louise Brogan what the best software is for people who want to start creating webinars for themselves. Louise is a big fan of Zoom because it makes the entire process easy and stress-free.
If you’re not ready to invest in something like Zoom, you can also use YouTube Live and Facebook Live to host your webinar. However, the issue with doing a webinar with Facebook Live is the fact that it makes obtaining emails a lot more difficult.
If you want to increase your email list, you’ll need to come up with a clever way to encourage people to join your subscriber list.
The Invitation Process
Once you’ve created a webinar, it’s time to think about how you’re going to obtain your viewer's email addresses. The main way you can do this is to point them in the direction of your landing page.
When it comes to a landing page, it’s important to keep it simple. The copy that was in the post or ad that the user clicked on must be cohesive with the landing page. If it looks completely different with a new colour scheme and writing style, people will click off the page because it isn’t what they expected to see or what they were promised.
Louise’s advice is to create an easy one-step sign-up process where someone can simply type in their email address and that’s it. Keep it simple, and people will be more likely to sign-up without getting distracted or losing interest in your offer.
Louise’s final tip for those of you who are just getting started with webinars was that if you want to launch a successful webinar, you need to find out what your audience wants from you and then create a webinar based on your your findings. Survey your existing audience and choose a topic that gives them real value.
You can also sign up to become a member of the Social Bee Academy, where you’ll have constant access to a backlog of Louise’s webinars in addition to training modules, online challenges and even some exciting quick wins!