Fluffing your lines, dogs barking or construction workers making a racket outside…three good reasons to hit ‘stop’ on your video or audio recording and start from scratch. But could your bloopers and mishaps actually be repurposed into quality content?
The video and audio content you create that features any of these slip-ups most likely ends up being deleted.
Creating entertaining content from your less than perfect audio or videos could be a brilliant way for you to connect with your audience.
What you share and when forms part of your overall strategy. But finding unique ways to share your bloopers can help show a different side to your brand – and might even help you reach a new audience.
In this popular podcast episode (from the vault) and blog post, discover three inventive ways you can repurpose and recycle your bloopers to entertain and engage your audience.
Press play to listen to the episode…
Or keep reading to find out how to repurpose your bloopers into great content!
Don’t delete your mistakes and mishaps!
What do we usually do with our bloopers? More often than not, we brush them under the carpet and give them no second thought (straight into the recycle bin or trash). We move onto take two, take three, take four (okay by now we are getting a bit frustrated!).
But how about looking at it from a different perspective. Mistakes and bloopers can be reused for good comedic effect.
Repurposing bloopers and mistakes into a funny and shareable video can be a good way to connect in a different way with your audience.
Why do we find bloopers funny?
No matter what the content of the media, no matter the setting, background or environment, people love to see bloopers and mistakes. We are our own worst judges and more often than not, people just love to see things go a little bit wrong for others.
Just look at the popularity of TV shows like You've Been Framed and It'll be Alright on the Night. If you’re not familiar, they are shows where outtakes are shared. You can watch things go wrong on some of the most popular TV shows and films.
We even love to see our favorite creators get things wrong!
Why do we love these outtake shows?
- It's funny and who doesn't like being made to laugh?
- They portray a human side to people
- In these TV shows we see top actors who we often hold on a pedestal and think of as near-perfect making hilarious mistakes!
- Bloopers are a good way of showing that not everyone is perfect
There’s a video of a live interview on the BBC that all goes frightfully wrong! It’s a classic! The interviewee's reactions to his children entering the room is gold. With 31 million hits, the video has spawned mash-ups, memes and is always included in compilations.
I can’t even tell you how many times I’ve seen it and every time it as me in fits of laughter. The hilarious children, the panic stricken mother, the reaction of the father…I can empathise with the situation too!
Whether you're a highly-trained actor like Robert De Niro or Matt Damon, or if you are a budding vlogger or podcasters, mistakes happen!
Why you should share bloopers and mistakes
The main reason to share bloopers is because they are funny and they entertain people. But not only that, bloopers can show you as a well-spirited person.
Sharing bloopers has many benefits:
- Bloopers allow you to show your audience you are not one of ‘those types’ who takes themselves too seriously
- People generally put up a façade on social media and in their content, every once so often, it is nice to see a raw, funny side of people
- Your mishaps show your audience that you and your content are authentic
There is a lot of call for authenticity in a world where so much can be faked on Instagram, Twitter and Facebook. The Netflix documentary ‘Fyre’ and shows such as ‘Black Mirror’ have explored the sometimes false world of social media.
There is a big spotlight on how fake news and misleading content are damaging the industry and how social media is creating a culture of perfection.
So bloopers and mistakes can provide an element of escapism from perfection and a celebration of the flaws that we share. If you can get creative and think of funny or smart ways to re-use bloopers, it could drive viewers to the source content while adding an element of fun to your content.
Here are 3 super smart ways to start repurposing bloopers
My suggestion is to make a designated blooper folder and when a mishap occurs, edit them out of the main content and save them over in your folder. Over time, you should build up a good collection of clips that you can repurpose for other means.
1. Edit them into the end of one of your video
You could edit the blooper into the end of a video. You could even edit it into the beginning and incorporate it into the style of a new video.
We see this all the time with movies at the cinema where if you stick around when the film is over you can see outtakes added on to the end.
2. Create a compilation of your bloopers
If you collect a whole lot of bloopers, you can edit them all together, create a blooper show reel and share that as one standalone piece of entertaining content on YouTube, Facebook and/or Instagram. This could be pretty hilarious! (Find out how to create short videos for social media in The Content 10x Toolkit).
3. Share clips on social media to promote new content
You can edit your bloopers into single files which can then be shared on Facebook, Twitter or Instagram. Repurposing your so-called ‘mistakes’ into bitesize clips for TikTok can also be great for enhancing that audience connection. You can let people know in advance of what the outtake is while at the same time, promoting a new upcoming video in a fun and engaging way.
There are lots of good reasons to save any snippets and everyone should get into the practice of repurposing goofy footage. Don't ever trash your mishaps because, in time, these mishaps could be useful. So, stock them up and beef up your repurposing arsenal.
TV shows all over the world repurpose mistakes and bloopers to create shows like You've Been Framed and It'll be Alright on the Night. They are all popular because they showcase the outtakes and mistakes of the trained or, at times, uninitiated, and they are just plain funny.
If you save your bloopers you can share them with your audience in a creative way. Let them see your human side. Put your ego aside and show that you have a sense of humor and don’t take yourself too seriously.
You can create some wonderful social media content, add comedy to your longer form content, and so much more. Make the most of your mishaps!
Alternatively, if you need a helping hand with repurposing your more high-quality content, Content 10x are here! Our end-to-end content repurposing services allow you to share your regular content (blooper-free!) with ease. Discover which service might suit you here.