Over the past decade, our appetite for online learning has been steadily on the rise, and during the pandemic it understandably sky rocketed. According to statista.com, the global e-learning market is forecast to reach almost 400 billion US dollars by 2026.
Ultimately, people have an appetite to upskill and are keen to do it from the comfort and convenience of home. This presents content marketers – who have an archive of interesting, educational content that their audience wants more of – with many opportunities to add value and further cement their expertise.
In this podcast episode and blog post, we explore 3 types of content you can repurpose into an online course and look at the steps to take in order to create one.
Listen to the podcast episode…
Or continue reading for some top tips on how to repurpose your content into a course…
Why should you consider creating an online course?
The whole concept of education has evolved radically over the past few years. It’s no longer considered necessary to be physically present in a classroom in order to learn, when the internet is all you need.
It’s about providing convenience and flexibility around learning to an audience that is looking to grow their knowledge and / or upskill to navigate today’s constantly evolving world of work…
In our previous podcast episode, Creating Online Courses by Repurposing Content, we spoke to the fantastic Teresa Heath-Waring. Teresa is an award-winning international speaker, trainer, podcaster, author and business owner, and is noted as one of the UK’s top Marketing Influencers. She has repurposed content into online courses with great success and has some excellent advice on how you can do the same.
So, if you have the content you believe your audience would appreciate and benefit from receiving in an easy-to-navigate, engaging format…what are the next steps?
How to repurpose your content into a course
1. Determine the goal
First you need a goal. What is the purpose behind creating this online course? Is it lead generation, is it solely to provide added value to your audience, is it a low-cost way to generate revenue, or is it a combination? That goal will determine the end product and help to keep you focused during the creation process.
2. Decide on the topic
If you didn’t start this process with a topic in mind, browse your archives and analytics for the most popular pieces of content. What were they about? As Teresa Heath-Waring said in her interview with us, “look at what you’re being asked over and over again…. That is what you need to create a course on.”
3. Create an outline
What are the main takeaways from each episode, lesson or module? Do you need to create extra material such as worksheets, in order to help your learners achieve their end goal? A clear outline for each lesson will help you organize your ideas so your students experience a seamless journey. Make sure the order of your content makes sense and doesn’t overwhelm them with too much information all at once.
4. Identify the original content you need to create
While this is about repurposing, you will absolutely need to create some original content to ensure your course is worthwhile and valuable. You could add worksheets, a workbook, or checklists for the end of each module or lesson, for example.
Once you have collated the content you already have, you can repurpose and organize it into an easy-to-navigate format. This will make it a lot clearer to see what new content you will need to tie it all together.
So let’s look at 3 types of content that can be repurposed into an engaging, informative online course.
If you create audio content such as a podcast, you can repurpose the most informative bits relevant to your course outline and expand on them to create a comprehensive audio course.
You already know what you’re doing when it comes to recording high-quality audio. However, when putting together your online course, remember that you don’t want to overwhelm. Record short narrations and talk to students in a warm, casual tone. This will help them to stay engaged and interested.
Video is an engaging way to get your information across. In fact, Christine MacKay, founder and CEO of Salamandra Animation Studios, highlights that the majority of us are visual learners - hear more on this in How to Incorporate Animation in Your Repurposing Plan.
‘Video content’ doesn’t just mean YouTube videos or video podcasts. Other types of video that can be edited and used when you create an online course include livestreams, webinars, video footage of virtual or in-person talks, internal presentations and shorter social media video content too.
If you’re anything like us, you’ll have tons of written content at your disposal so perhaps you could develop a written course.
Your course could repurpose long-form blog posts, cornerstone articles, white papers, thought leadership pieces or even much shorter content like social media posts. There will be so much information in them worth including in your course.
Despite the visual focus many marketers go for nowadays, the written word is still powerful!
Another great idea could be an email course. You could invite your audience to sign up for a 10-day course, for example, How to Boost Team Morale. And, over the course of 10 days, you could send out emails providing them with valuable guidance in a logical order. To keep them engaged, include a daily task for them to complete before the next installment.
Bonus option: all of the above!
There is no reason why you have to stick to just one of these options either. Why not combine all three?
A multimedia course that combines written elements with video and audio as well, could be a unique and fun way to hold your audience’s attention and keep them engaged and interacting.
Take a look at our online course!
At Content 10x we have our own online course called The Content 10x Toolkit, which consists of a series of video tutorials, guides, checklists and more. It’s focused on how to effectively implement content repurposing.
Our toolkit was made using a platform called Thinkific – a great resource for anybody looking to create an online course for the first time. However, there are plenty of other platforms available, such as Udemy and Teachable.
So you won’t need to work with developers to build your course. There are easy online tools to help you build a professional, valuable, and engaging online course.
So if you are sitting on a bank of excellent content and have an audience eager to hear more from you, then it makes sense to repurpose your content into a course to add further value.
If you have repurposed your content into an online course, we’d love to hear about it. Please do let us know in the comment box below.
If your team needs some help with repurposing, let us know! Our content repurposing services fit in with your existing marketing strategy to help you get the best out of your content. To find out more on this, click here.
For more tips, why not check out our library of podcast episodes and blog posts. And you can get your hands on our book Content 10x: More Content, Less Time, Maximum Results for even more content repurposing guidance.