If you’re anything like me, you probably get asked a lot of questions. Don’t get me wrong; I LOVE answering people’s questions and providing thoughtful and considerate answers. But sometimes it can feel as though you’re stuck in a continuous loop…wait a minute…haven’t I answered this question before?!
But it doesn’t have to be this way. Instead of repeating yourself each time, why not repurpose your questions and answers into valuable, evergreen content?
Would you rather listen to the podcast instead of reading this blog post? No problem! Tune in to episode 31 of the podcast here:
There are so many ways you can convert your questions and answers into creative, original and impactful content.
I’ve come up with six ideas for what you can do with your questions and answers, so let’s get started:
1. Create a Spreadsheet
I recommend keeping a record or spreadsheet listing all of the common questions you get asked along with the answers you provided for each one. You can use something like Google Sheets for this, which is perfect if you want to share the spreadsheet with other people.
You can also categorise your questions and answers into specific topics or subjects to make the organising and finding process easier.
Once you have all of your questions and answers in one place, you’ll have a repository of discussion points you can convert into different forms of content.
2. Write a Blog Post
A blog post is a great way to generate engagement from your audience and build your credibility within your industry. After all, the primary purpose of a blog post is to provide the reader with a solution.
Whether you use your blog to establish yourself as an expert in your field, promote your product or service or express your thoughts and opinions to like-minded people - a blog post has the power to make a real impact.
Refer to your spreadsheet of questions and answers and find one that you provided with a great solution. Take this topic and create an original blog post by elaborating on both the question and the answer.
Writing a valuable blog post that answers the questions your audience want to know the answer to is a great way to give them what they want.
3. Write a Social Media Post
If you don’t have a lot of time to repurpose your questions and answers into a long-form blog, why not create a simple social media post instead?
If somebody has asked you a particular question, there’s a good chance other people will also want to know the answer as well. Once you’ve chosen your question and answer, you can publish a post on whichever social media channel you think is the most appropriate.
Facebook is a great platform for answering people’s questions because your post can reach a wide audience and you also have the opportunity to interact with your readers via the comment section. Try posting with links to your website, and without. You’ll likely find your longer form posts, without links, achieve a greater reach (because Facebook want to keep people ON Facebook!).
If you want to give a short and snappy answer, a quick tweet will do the job. If you prefer the visual aspect of Instagram, post a relevant image that will grab people’s attention and include the answer to the question in the description.
4. Video Record your Answer
A video is one of the most popular and influential forms of content. According to Forbes, video claims more than 80% of web traffic.
If you’re having a hard time thinking about what type of video content you can create, take a closer look at your spreadsheet of questions and answers.
You have an entire pool of potential ideas at your fingertips. You can start easy with a simple Q&A video to get started or focus your attention on one specific topic. All you have to do is find the best question and answer that you think will make an excellent, short and value-packed video and then post it to YouTube, the social media platforms and/or your website.
Are you on Instagram Stories? Posting short Q&A videos to Instagram Stories would be a great place to start with your video content.
5. Create Website Content
Now that you have a list of your most frequently asked questions and your well-crafted answers, you have everything you need to form an informative FAQ section for your website.
An FAQ Page:
- Saves you and your audience time because all of the answers are in one place
- Gives you the opportunity to improve SEO and build trust with your target audience
- Can enable you to establish yourself as a leader in your industry
If you notice that some of the questions and answers are quite important or relevant to your business, you may need to consider incorporating them into the main copy of your website. Perhaps you could expand your services page to provide potential customers with the answers they need upfront. This also helps to increase the chance that visitors to your website will take whatever the next step is that you want them to take on your site.
6. Email the Answers
If you have an email subscriber list, why not utilise it and send your questions and answers to them in the form of an email?
Many people have an email list, but they never use it. The most common reason for this neglect is because they don’t know what to include in their email. However, if you keep getting the same questions day in, day out – there’s a chance that there are a lot of people on your email subscriber list that also wants to know the answers to those questions.
And there you have it, six of my best ideas about what you can do with all of those commonly asked questions and how you can make the most of the time you spend creating that very first well thought out the answer. I hope you found them useful and that you start repurposing your questions and answers into valuable and impactful content.
Here's a sweet little infographic all about this topic (we do love to repurpose content, after-all!).