How do you invest in your content?
If you’re a content creator, I really want you to think about this question. Ask yourself, are you investing your time, your money, or a mix of both into your content strategy?
Serious business owners, who embrace content marketing to grow their business, know exactly how they invest in their content. Whether it’s dedicating their time to record a video or podcast episode, and/or outsourcing all of their content repurposing to experts...they know that by investing in their content, they’re going to see a return whilst focusing on other important aspects of running their business.
Tamer Shahin is a very smart business owner. He’s the Founder of CEO Entrepreneur and he takes his content strategy very seriously. When he first started building his business, he devised a long-term content strategy that would help his business grow.
Tamer realized that to successfully grow his business through content, it required a lot of time and effort.
In the beginning...
As a beginner YouTube video creator, Tamer was getting to grips with his chosen content format. He didn’t have the time to learn the other skills necessary for a comprehensive video content strategy. Like all busy business owners, that wasn’t the best use of his time.
Thinking with his CEO hat on, he decided to bring in experts to help him.
Enter video producers, interns, and Content 10x! That’s right, Tamer is actually a client of ours and we absolutely LOVE working with him on his awesome videos.
I love Tamer’s content philosophy so much that I just had to invite him onto the Content 10x Podcast.
We had a fascinating discussion that I can’t wait for you to hear. Listen to the episode or read on to find out more about embracing a long-term video content strategy. We discussed why Tamer chose to outsource parts of his video creation process, and how it’s helped maximize his time.
Here’s a short video about this week’s episode:
Read on to learn more about Tamer’s content investment.
Why invest in a long-term video content strategy
Tamer is a serial entrepreneur, investor, business mentor, and coach. He knows a thing or two about where you should be spending your time and money as a business owner.
Tamer’s coaching business is called CEO Entrepreneur – he helps transform entrepreneurs into CEOs, small businesses into global companies.
Whilst Tamer has a lot of experience in other industries and starting-up other businesses, CEO Entrepreneur is a new business in a new industry for Tamer, so in many ways it’s starting from square one.
He knew right from the very beginning that he wanted to invest in a content strategy that would set his business up for success for years to come. Tamer decided that for him, video was the perfect content to create, but there was one slight problem…Tamer had never created a YouTube video before!
But he wasn’t going to let that put him off.
Tamer knew that it wouldn’t take him long to get to grips with creating video content, but the sooner he started putting it out there, the better.
YouTube is the second largest search engine in the world, behind Google...who own YouTube! Tamer wanted to index his content on these two platforms because if his business could be found on YouTube and Google, SEO would become his best friends!
YouTube doesn't guarantee you overnight success. It takes a consistent approach over a long period of time before you can start to see results. But patience pays off and if you can remain consistent, with good quality content, and follow YouTube principles, you will see a return on investment.
It’s safe to say that Tamer’s been focused on the long game since day one – and it’s already paying off. At the time of writing, his channel is already way ahead of the average YouTube channel growth.
Pretend that you’re talking to a person, not a camera. In a face-to-face situation, you can’t freeze or walk away, you have to respond - @tamershahin
How to embrace creating video content
When I spoke to Tamer, he explained that whilst it might not look like it now, there was a point where he didn’t want to create video content at all.
At the beginning, Tamer struggled with imposter syndrome.
This is something I hear a lot from people I work with, and it’s a really familiar feeling to me too! Thinking “who am I to be talking about this topic?” or “I’m no YouTuber/blogger/podcaster!” crosses everyone’s minds when they create content, but those thoughts need to be eradicated.
Thankfully, Tamer adjusted his mindset, and while he still has days where that imposter syndrome creeps back in, he reminds himself to believe that he can do this. And you can too.
Tamer’s top tip is to pretend that you’re talking to a person, not a camera. In a face-to-face situation, you can’t freeze or walk away, you have to respond. So, you could write a script using questions that a client might ask you, or just think of them and answer them on camera.
Once you’ve conquered your fear of the camera, there’s really nothing stopping you from embracing creating video!
How Tamer consistently creates great video content
As expected from a CEO like Tamer, he leaves nothing in his business to chance or guesswork.
Tamer bases his entire business around strategy. His video topics are all dictated by his wider marketing plan which aims to build trust with his target audience. His videos are on topics that his audience find value in and often guide them through a process or share advice and information.
How he creates video is just as methodical. His process can be condensed into four steps (read on to find out how he gets so much content in return).
1. Research topics
What content is your audience searching for, and how can you provide it to them? This is a great opportunity to jot down ideas of keywords, tags, video titles, and any bullet points to cover in the videos you create.
2. Create a content plan
Map out your long-term strategy by planning your video topics for the next 3-6 months. This way, you can see what ideal audience you’re targeting and address any gaps in your content.
3. Flesh out your bullet points or write a script
While some people will be more comfortable recording a video using a full script, others, like Tamer, prefer to use short bullet points to prompt their thinking and keep them on message. To help smooth out the editing process, Tamer’s advice is to record one bullet point at a time. Then, if you mess up, it’s a quick and easy editing fix.
4. Send your video to be edited and repurposed
This is when we at Content 10x start to work our magic!
When Tamer’s finished recording his video, he doesn’t see it again until it’s fully edited, ready to be published, and repurposed into multiple shorter videos, graphics, a blog post and social media content.
Tamer recognized the huge opportunity that he had to create online omnipresence - by repurposing his videos into new formats for different platforms. But creating all of the content would take up too much of his time and he also recognized that he was a CEO of a business, not a writer, video editor, graphic designer, content publisher...etc. By outsourcing to real experts, he could guarantee more content, in less time, with better results.
Tamer has seen a high return on investment, and he’s able to focus his efforts elsewhere. Far better for his business overall than if he were a one-man-content-creating-band.
The ROI of outsourcing
Tamer sees outsourcing as his most important investment in his content strategy. It’s given him the freedom to focus on the areas of his business where his expertise is needed and the peace of mind that his content strategy is consistently working for him in the background.
Like I always say, to succeed with content marketing you have to make an investment, and it’s really up to you to decide whether that investment is your time, or your money.
If you are thinking about whether to invest in your content, then perhaps this video will help
Outsourcing isn’t present at only one stage of the process either, Tamer actually relies on it from start to finish in his video production workflow.
Interns help with idea generation and keyword research, video editors create high-quality videos, and Content 10x do repurposing and publishing of the content! We repurpose Tamer’s amazing videos into a wide range of assets, including blogs, graphics, social media content, and more, and help him publish it all too.
To find out the role that each team member plays in this video content strategy, check out Tamer’s YouTube video workflow (he’s sharing all his secrets in a YouTube video series, of course)!
As Tamer’s video content strategy continues to extend his outreach and rocket his YouTube channel to success, he recommends that if you’re serious about your content strategy, you need to make a long-term commitment to it.
Whether you dedicate your time or your money, by consistently investing in your content you will see improvement in engagement, opportunities, and more.
I couldn’t be more delighted with Tamer’s content progress so far and all of the team at Content 10x are so excited to see where he goes in the future.
If you’re ready to commit to your content strategy, please do get in touch with us to find out how we can help. We have a range of repurposing services to help you create more content, maximize your reach, and free up your time so you can focus on growing your business.