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How to Validate Your Content Ideas

How to Validate Your Content Ideas

Would you like to find out how to validate your content ideas with a content MVP?

Now, you might be wondering what is a content MVP, and how can it help you create content that your audience is guaranteed to love?

No, I’m not talking about your most valuable player (although, I’d argue that content is exactly that within your marketing strategy), I’m talking about a minimum viable product.

This is a method you can use to validate your ideas and work out if your audience are going to like your product or service. As a content creator, your product is content!

So, how can you create an MVP to learn if your audience are going to go wild for your content?

In this video and podcast episode, I share everything you need to know about creating content MVPs and explain why they can be so beneficial to your content marketing strategy.

Watch the video…

Listen to the podcast…

Or keep reading to learn more about content MVPs…

How to validate your content ideas with an MVP


I probably don’t need to tell you how time consuming it is to create content.

If you create videos, podcasts, blogs, or even smaller pieces of content such as social media posts, you’ll know how much time and energy it takes to produce high quality content.

But, unfortunately, even when you do this, you can’t always guarantee that it’ll be a success – content tumbleweed happens to the best of us!

However, there is a way to create content that your audience does want to consume. You’ll know this because they’ve practically already signed off on it before you create it.

This strategy is what I call using a ‘content MVP’.

It’s a sample of your bigger idea which tests the water with your audience and a strategy for how to validate your content ideas before you create. The word ‘minimum’ is referring to spending the minimum amount of time creating something that will provide you with enough feedback to make a decision.

If your audience like it, then you get the go-ahead to create the full piece of content, knowing it’ll get a good response when it goes live.

If they don’t, then there’s very little time wasted, as you won’t be slaving over something that won’t be well received. It also gives you the opportunity to go back to the drawing board to tweak the idea or come up with something new.

Think about it like giving your audience a taste of the ice-cream before they buy the cone! There’s no point in you forcing rum and raisin on people if they just don’t like it – give them a taster of the flavors first, then let them tell you what they want.

What does a content MVP look like?


The process of creating a content MVP is almost like reverse engineering the content repurposing process.

With content repurposing, you take an idea, create the long-form content (e.g., epic blog post, cornerstone article, podcast episode, video, webinar, etc.), then repurpose it into other content (usually more succinct pieces such as social media content, graphics, short videos, etc.), and finally distribute it across all of your channels.

But when you include the content MVP stage, the process almost works backward.

Here, you still start with the initial idea. But instead of diving straight into creating that long-form content, you create a bite-sized piece first, usually for wherever your most interactive and valuable audience is. This is how to validate your content ideas without investing too much time.

The content MVP should be detailed enough for your audience to know what you’re proposing, but it shouldn’t take you a lot of time to create. After all, time-wasting is what you’re trying to avoid!

The content MVP key: validating your content ideas

Never stop paying attention to audience responses

Next, you need to get your audiences’ thoughts. Pay close attention to their responses. Do they like the idea? Do they want more? Are your audience engaging?

If yes, then you’ve got the green light to create the long-form content. If no, then it’s probably not worthwhile spending any more time on.

It’s all about getting your idea validated by those it’s for, before you commit your time and energy to it.

To do this, you could…

  • Pitch a broad new topic to your audience
  • Or share the key points of a specific idea
  •  …on social channels such as LinkedIn, Twitter, or even as Stories videos for Instagram, etc.
  • Ask direct questions, such as “would you be interested in hearing more about this?”
  • Use interactive tools/features to encourage people to respond

Then it’s all about listening to what your audience say, or don’t say! Are they going wild or is it crickets?

How content MVPs generate audience insights


You may find that some audiences react differently to others, e.g., your LinkedIn audience didn’t bite, but your Twitter audience are really responsive.

The trick is not to limit yourself by sharing your content MVP on just one channel. You’ll learn more about your different audiences if you repurpose content into as many places as possible (that your audience are) – even no response is an audience insight.

Audience insights are powerful for so many reasons, but in the case of content MVPs, they can actually help you create your content. People may suggest things they want you to include or what they don’t want to see.

You can also use a content MVP as many times as necessary to get specifics. If you started with a broad topic, for example, you could then niche down within that, and finally you could even ask people what format they want the final content in. 

Remember that this exercise is all about creating successful content, so use this information to give your people what they want!

How to validate your content ideas: generate > validate > create > repurpose > distribute


Fun fact: when I first started thinking about this idea, I decided to put it to the test…and created some MVPs about this topic for social media before recording this podcast episode.

Why not put my money where my mouth is, right?

I always say, create content with repurposing in mind – and that’s exactly what I did. Repurposing those bite-size content MVPs into this long-form content (a blog, podcast, and video) and then back into more bite-size social media pieces!

The content MVP strategy is just 5 steps in total from concept to completion. Here’s how to validate your content ideas by putting it into practice.

1. Generate: flesh out your idea

Develop a plan or an outline to give your audience a clear picture of what you’re talking about. They need to understand it fully before they can sign off on it.

A content MVP isn’t a rough draft, it should be a bite-sized indicator of what’s to come!

2. Validate: get feedback

Present your idea to your audience. Ask for their thoughts and pay attention to their responses.

If they like it, proceed to the next stage. If not, tweak your idea, or go back to the drawing board.

3. Create: make your long-form content

Now you can dive into creating that long-form core content. But keep your audience’s thoughts in mind and remember that you’re creating it for them. That’s what the content MVP was for after all!

4. Repurpose: create the short-form content

You’ve already put a lot of time and energy into creating this content, so give it the best chance of success by repurposing it into content you can share across all of your platforms.

5. Distribute: give the people what they want

Your content MVP should have proved that your audience will go wild for your content ­– so get it to them! Distribute it via your channels and see what they think to the final product!

Now you know how to validate your content ideas, it’s over to you. Share your content ideas with your audience, see what they like, and then go create it for them!

There is an even better way to save time with your content repurposing, and that’s by investing in specialist help. At Content 10x we provide expert content repurposing services which can help your content reach more people and get maximum results. Check out our services to learn more.

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