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How To Repurpose Your Speech for Maximum Social Media Impact

How To Repurpose Your Speech for Maximum Social Media Impact

Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, want to experience all the time.

If we’re lucky, event organizers will provide us with photos and video footage of our speech (and if they don’t, I highly recommend you hire someone to capture your moment on stage).

The question is, what do you with this content? Are you making the most of it or is it gathering dust, much to your frustration?

If the latter, you are not alone.

What if I told you that you could repurpose your speech? What if the video content from your speech could take on a life of its own and be transformed into a set of powerful content marketing assets to grow your audience, reach and impact.

Stick around and you’ll discover how to create quality, platform-specific content by repurposing your speech. If you do this right, it will help you to grow your online audience, enhance your authority, prove your ability as a speaker, and grow your business. Sounds good, right?!


Listen to the podcast on the player below:


Here's a short video about this week's episode: 

You are a creator, you just don't know it yet

As a speaker, you might see video footage from your talk as the perfect tool for perfecting your delivery and pacing.

As a content repurposing expert, I see video footage from your talk as a goldmine of digital content.

Guess what? We’re both right!

When you get a video of your speech, of course, watch it back, do some ‘post-speech analysis’ and see where you can make changes for the future.

But if you’re trying to treat a video of your speech as content, you might not know what to do with it… and even if you are brimming with ideas, let’s not get started on finding the time to do it all!

Publishing the video on your website or YouTube and tweeting the link once or twice is something… but it’s leaving so much quality content on the table.

I promise you, though, there’s so much more you can do to repurpose your speech.

Repurpose your speech - nobody has your memory

I can recall pretty much every second of my first ever talk. It ran 2 minutes over, I forgot two lines I was looking forward to delivering, and there were three bald men sat next to each other in the front row and they reminded me I had eggs for breakfast! ☺ Anyway…

What are the odds those three gentlemen remember my talk in as much detail?

Even the most jaw-dropping, eye-opening, brain-busting speech will fade in people’s memories. And everyone who wasn’t lucky enough to be in the room has been left untouched by your oratory awesomeness.

If you want people to be introduced to or reminded of what a great speaker you are in your area of expertise, then you need to put yourself front of mind all the time. Thankfully there’s this thing called social media and it helps us to do this!

As great as it is, maintaining your presence on social media is another job on your list. Coming up with great content, finding a way to bring your stage presence to the different platforms, and doing it all consistently is no quick job…

…But it doesn’t have to be that way.

How do you repurpose your speech?

In recent years I’ve been fortunate to speak on stages around the world about content repurposing – including Podcast Movement, Podfest, Retain Live, Youpreneur Summit and soon, RadioDays Europe.

Whenever I know that I’m going to be provided with videos and photos of my talks I get a) excited, and b) my team geared up to do some EPIC repurposing of my speech!

For example, my team and I worked together to turn the footage of my talk at the Youpreneur Summit 2019 into, well… a lot of new content! Take a look at some of what we came up with:

This is a video trailer of highlights of my 30-minute talk condensed down to 5 minutes. This video trailer was published on YouTube, LinkedIn, and Facebook.

We also repurposed the video trailer into an IGTV video.

How To Repurpose Your Speech for Maximum Social Media Impact

We repurposed the video into lots of short teaser videos for social media, for sharing on all of the social media platforms in landscape, square and portrait format.

How To Repurpose Your Speech for Maximum Social Media Impact
How To Repurpose Your Speech for Maximum Social Media Impact
How To Repurpose Your Speech for Maximum Social Media Impact
How To Repurpose Your Speech for Maximum Social Media Impact

We also created lots of different quote images for all of the social media platforms too.

How To Repurpose Your Speech for Maximum Social Media Impact
How To Repurpose Your Speech for Maximum Social Media Impact

When you have video footage and photographs of your speech, there are endless repurposing opportunities.

There are more ways that you can repurpose your speech, for example:

Now, I know I’m very fortunate to have a full team of skillful creatives who make this happen for me and my talks.

I saw the impact it had for my business and personal brand, and realized that we had something to offer other speakers that would really benefit them.

So, we launched our Talk 10x service just for speakers.

Talk 10x is a very, VERY high quality, customized service, and it's priced right. I use Content 10x to create content from my keynotes. I recommend them to EVERY speaker.

Jay Baer

Founder of Convince & Convert


How you can repurpose your speech

You might not have a team of creatives behind you, but there is still a lot you can do on your own.

The guiding principle of repurposing your speech, if you have a video of it, is to turn your highlights into standalone content that you can share in lots of different formats and online locations.

So, that means taking some of your most killer insights and sharing them in videos, text posts, quote images, and more. Before long, one talk will become 15 or 20 pieces of content!

Caveat: You must check from the event organizer what rights you have to share the content/if there are any restrictions before doing so. e.g. for two talks I delivered last year, I could share snippets but not the full talk.

Here are a few ideas of how you can repurpose your talk into great content, with examples from my own catalogue!

How To Repurpose Your Speech for Maximum Social Media Impact

Create a video trailer

Look for sections of your talk which either tease at a solution you are offering the audience or cover your key points.

Ideally, you want 3-5 clips that total around 3-4 minutes in duration.

Stitch them together using video editing software like iMovie, Final Cut Pro, Filmora or Adobe Premiere and create a closing image with your call to action and social media handles (if you wish). To create this use an online graphic site like PicMonkey or Canva.

How To Repurpose Your Speech for Maximum Social Media Impact

Here is a closing video image we created for our client Jay Baer


Make sure you export your finished video to the correct dimensions and resolution for YouTube. If you are creating a video for IGTV, then check out my post on how to turn your horizontal video into a vertical video here.

 How To Repurpose Your Speech for Maximum Social Media Impact

A portrait video teaser we created for our client Erin King

Create a custom thumbnail

Having a custom thumbnail to post with your video trailer on YouTube could make all the difference to whether people click your video or not.

Use this valuable real estate by selecting a great still image of you on stage and include a short, snappy title that will grab viewers’ attention.

We advise adding a few words (don’t overdo it!) in a standout font to your thumbnail, so that the first thing people see is a great picture from your speech and a quick and easy summary of what that clip is about. We think it’s better to choose a different phrase to the title of the video – and you can really load up the excitement with your thumbnail!

Best practice with thumbnails includes: large enough text (remember your thumbnail will display much smaller than the actual image size), catchy/enticing language and a great quality image.

How To Repurpose Your Speech for Maximum Social Media Impact

Example of a YouTube thumbnail we created for our client Jenny Flintoft

Create short video teasers

Select clips which are entertaining, enlightening or interesting, ideally under 60 seconds so they’re optimized for sharing on social media.

When creating square (for Instagram) and vertical (for Stories) video teasers, consider creating graphic frames using Canva that can sit around the video. You can include a title that emphasizes the main point in the clip, as well as brand colors and logos.

I also recommend ordering captions/subtitles for your videos from RevSubtitles make all the difference for hearing-impaired viewers and don’t forget that most people watch videos on social media with no sound anyway.

Once you have your captions text file (also known as a .SRT file), you need to ‘burn’ these to your videos. We use a program for Mac called Submerge, there is also Kapwing, and there are other free options available.

A square teaser video we created for our client Jay Baer

Create images

The photos from your talk are great content to post on social media – just make sure you are resizing them appropriately for each platform so they look as good as possible.

If you want to take it a step further, though, you can always take key quotes from your talk and overlay them on your photos to create ‘quote graphics’.

These are a brilliant way to capture a highlight from your speech in a static image, rather than asking someone to watch a longer video. Quote graphics are perfect for sharing on social media and you can also share them with clients and your agent, if you have one.

Tools/sites like PicMonkey and Canva can help you create social posts that are correctly sized for every platform.

Select quotes that highlight your key points or are memorable or entertaining.

When creating your images, use photos from your talk, or take a screenshot from your video. Make sure you use your brand colors and make the text stand out!

How To Repurpose Your Speech for Maximum Social Media Impact

A title visual we created for our client Jay Baer

 How To Repurpose Your Speech for Maximum Social Media Impact

A quote visual we created for our client Erin King

Devise a publishing approach

Once you have created your new assets from your speech, you need work out how you are going to get it out there into the world. Publishing is an entirely new podcast episode/blog post on it’s own, but for now a few tips:

  • Have a platform focused approach – your approach for LinkedIn should be different to TikTok! Take time to understand your audience on each platform, why they are there, what kind of content they expect to see from you and what kind of content they will engage with
  • Write engaging copy – never underestimate the power of copy, when you share videos and images on social media they will need to be accompanied with words! Craft your copy carefully, make it engaging. Try to hook your audience in the first line. You want to entice them into reading more, pressing play on your video, liking, commenting and sharing

Tease your audience with what they can learn from your talk, what information or solution they can discover – but don’t give too much away. Avoid sharing your punchlines!

And don’t forget to ask your audience to engage! Ask a question that ties into your clip or quote graphic.

The Ultimate Checklist to Repurpose Your Speech for Social Media

If you’re getting excited (or overwhelmed!) by all the possibilities, that’s great! You’re starting to see the power of repurposing for growing your audience and brand.

Good news! We’ve created The Ultimate Checklist to Repurpose Your Speech for Social Media - click here.

It covers loads of creative ways you can use videos, photos, and other assets to repurpose your speech. From content for your website to a suite of social media posts, The Ultimate Checklist to Repurpose Your Speech for Social Media will help you reach more people than you ever imagined possible with your speech!

Dos and don'ts for repurposing your speech to social media

Do

Don't

Choose clips that have appropriate content and formatting for each platform (LinkedIn and TikTok are very different places!)

Choose clips in which you are interacting with the audience if viewers will not be able to see the audience member or hear the full conversation

Choose clips that hint at the solution you offer the audience – but be careful not to reveal all your tipsChoose clips that give away your punchlines or ending to a signature story! 

Choose clips that give away your punchlines or ending to a signature story!

Choose clips that will help your audience empathize with you and show your personality

Choose clips where you move around stage too quickly – this will make it much harder to edit and harder to follow if you use your video on IGTV

Choose interesting/compelling standalone clips that showcase aspects of your talk

Choose clips that require a lot of context to be understood

Repurpose your speech: Talk the talk, walk the walk (with a little help from Content 10x!)

We totally get that you are busy and effectively repurposing your speech requires a significant time investment, as well as video editing and graphic design skills. It’s not for everyone.

The fact is, even if you do have the skills, and you can carve out the time from your busy schedule, it’s not always the best way to spend your time. What’s an hour of your time worth and should you be doing this work, or should you outsource to someone else?

If you can relate, then our Talk 10x service for speakers exists for you!

We can help you walk the walk, whilst you talk the talk. It’s what we both do best!

Contact us today and we can start working on getting you more of that just-off-stage feeling every day!

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