Answers to frequently asked questions regarding our services and products. Have a more specific question to ask? We'd love to hear from you! Feel free to contact us.

General FAQs

For your video repurposing services, do I need to have a podcast or video show to work with you?

No! If you want to get started with a podcast or video show and you don't already have one, we work with you to launch a new show. 

We work with many episodic content creators on a weekly basis, but we also work on projects, e.g. repurposing webinars, and with content seasons – for example, a 15-episode podcast season. We also work with speakers for our Talk 10x service, where we repurpose individual talks.

We also repurpose events, for example, a 1-day virtual event which we can repurpose into 6+ months of content. Check out this case study.

If you want to launch a podcast we can take you through our podcast launch process, from idea to live in just three weeks!

And, even more good news… if you need help with creating core content to begin with, which we will then produce and repurpose, our Video 10x Exec Service may be for you. We help you create high-quality video or audio content for repurposing. An experienced member of our team will conduct a relaxed interview with you/your leadership team, lasting around 30 minutes. We’ll repurpose this interview into many assets and content types, including videos, podcast episodes, social media posts, graphics, and more, suitable for distribution across many platforms over several weeks.

What content can you create as part of your service?

We are an agile, highly skilled creative team. We create most types of content imaginable – blog posts, podcast episodes, audiograms, YouTube videos, social media videos, graphics, infographics, emails, PDF downloads… and more!

Our services pages explain more about the content we can create for every service.

Can you publish content for me?

Yes! Depending on the agreed scope of your service, we will publish the content we create for you to your website, YouTube, all social media platforms, your podcast host and so on. 

Some clients prefer us to deliver the content assets and copy, and they will publish themselves. In that case, we have an efficient system in place for delivering content to our client's social media team and content team for them to publish.

Note that we only publish the content that we create. We have an extremely thorough quality content and review process. 

Do you respond to comments or offer an engagement service for social media platforms?

No, we are not a social media management agency. We create content for social media, and we publish it, but we do not engage with people on your behalf or manage the platform for you.

What is the most popular type of content you repurpose?

We work with all kinds of creators, but video is the most popular content format for our clients. It’s the richest format because it can be repurposed into more video content as well as audio, visual and written content.

The videos that we work with can be video-podcasts, thought leadership videos, webinars, videos of talks, virtual events, live streams...and more. 

How do you make sure the content is on-brand for me? Will people be able to tell that I didn’t create it?

Our dedicated team of designers, editors, writers and other content experts act as an extension of your business. We take branding VERY seriously and spend three weeks (minimum) onboarding you. During this time we get to fully understand your brand, your business and your objectives.

However, we do not offer white labeling. Click here to find out why.

What are your packages and how much do they cost?

Prices vary depending on how long your videos/podcast episodes are, the complexity of publishing your content across platforms, and other factors.  Our clients and their requirements vary considerably and our outputs are completely bespoke, based on each service. You need a minimum budget of $4000 per month to work with us for our weekly service.  The price range for our weekly service is $4-8k per month.

We offer monthly services which are upwards of $2k per month, and our repurposing projects can range from $2k to $30k - it's completely dependent on the scope. 

Please don't hesitate to get in touch and we will provide you with an idea of whether the support that you require is within budget, and if so, we'll develop a detailed proposal.

Are your services worth the investment?

For the price of one general administrative assistant, VA, or secretary, you get a full team of highly skilled, experienced creative professionals working for you. For many of our clients, it’s the best investment they ever made, with one attributing over $750k in new sales in a year as a direct result of working with us.

If you’re unsure about whether investing in our services is right for your business, check out our article Why We May Not Be a Good Fit for You.

You may also find this useful: The Difference Between Playing it Small & Going All-in.

How are you different from hiring a freelancer or a virtual assistant?

Our comprehensive repurposing service covers a multitude of skillsets that no one person could have to a comparable standard. We aren’t an alternative to a freelancer, we’re more like an alternative to a full team of freelancers and a management team overseeing their work. We take away the hassle of recruitment, training, line management, invoicing, and everything else.

If this doesn’t sound quite right for you, check out this article, The Alternatives to Working With Us, to find out what other content repurposing solutions may suit your organization.

How are you different from content marketing agencies?

We are the first creative agency to specialize in content repurposing. There are plenty of agencies out there who might offer repurposing as an addition to their other services, but repurposing is our core focus. Naturally, we consider ourselves to be the best!

We offer a fully end-to-end repurposing service, working closely with your existing content/marketing team. We don't just create all of the content, but we will distribute it too (if you want us to). We also make all the repurposing decisions for you - so we are not 'order takers' - we assist from both a strategic and creative perspective. 

We also work across platforms and formats. For examples, we don't only have a video focus, or a social media focus, or a content writing focus - we have experts in podcast production, video editing, graphic design, content writing, project management and more - all of this expertise comes together to deliver your service. 

To learn more about how we’re different from alternative content repurposing solutions, take a look at this article, The Alternatives to Working With Us.

Can you help me to repurpose by myself?

Yes! Not everybody has the budget or desire to outsource. We want to help everyone at every stage.

  • Free content: Our blog and podcast provide new content repurposing tips and advice every week 
  • My book, Content 10x: More Content, Less Time, Maximum Results is the ultimate guide to repurposing every type of content. Available in paperback, Kindle and audiobook
  • Our awesome Content 10x Toolkit shows you what to do. It’s jam-packed full of video tutorials, how-to guides, templates, checklists and more. Focused on video and podcast content

TIP: Work out what an hour of your time is worth and how much time you’d spend on content repurposing. This is a good way to determine if it’s something you should be doing yourself, or something you should hire experts to do for you, so that you can focus on other things.

Why would I choose you over an automated service/software?

Automated services offer a different type of repurposing – copying and pasting with no human input. There isn’t really a comparison to be made. It’s like putting a microwave meal up against a Michelin-star restaurant. Both have their place and can be great, but they’re very different propositions.

Put simply, we don’t believe that truly effective content repurposing can be achieved by automation. We offer brainpower, creativity and strategy that can’t be matched by automated software.

When working with us, your content is created to your exact brand guidelines and wishes, using your tone of voice, so it’s relevant to your audience, bespoke for each platform (a one-size-fits-all content strategy doesn’t work), and open to feedback and edits.

How much of my time will it take to work with you?

We pride ourselves on being light touch but extremely high value. After we’ve gone through your three-week onboarding process, all you need to do is create your content each week (or in batches or to whatever timeline we have agreed) and upload it. We’ll do the rest and let you know when all of your new content is ready and scheduled to be published.

Working with Content 10x takes however long it takes you to create your content as normal and upload those files to us.

If you opt for our premium service where we work with you to create your content, you will need to commit one hour every two weeks. That's it!

Not sure you can commit to this? Then we may not be the best fit for you. Click here to find out why.

Do I have to sign up to a long-term retainer and how would I terminate the service?

When you start working with us on one of our retainer services (weekly, bi-monthly, bi-monthly, monthly) you sign-up for three months minimum. After that, we ask that you give us three months’ notice if you want to pause or stop working with us. We’d hate to see you go, but we understand that your needs can change and new priorities emerge.

Not all clients sign-up for retainer services. We also do project work in which case your contract is for the delivery of the project, with no ongoing tie-in. 

Can I trial your service?

Yes and no!

For our retainer services when you start working with us we go through a comprehensive onboarding process before we get into the weekly / bi-weekly / monthly rhythm.

It’s important to note that content marketing is not a quick-fix or an overnight success marketing approach. You need to allow time to see results. Our preference is to work with clients who are looking for a long-term partnership vs. a short-term fix.

Trials where for example you have a weekly podcast and you want us to repurpose one episode as a trail just don’t make sense for us or for you. Click here to discover if we’re right for you.

That said, it's not usual for us to work on an initial project, before moving onto a retainer service. For example, we repurpose your virtual event and then transition onto launching and repurposing a weekly video-podcast with you. Or we repurpose a webinar before becoming your webinar-repurposing partner for future webinars. 

Podcast Repurposing FAQs

What does your podcast editing service entail?

We can take raw audio files or extract audio from a video and produce a podcast episode for you – this usually involves adding intros, outros, and sponsor reels/commercials, removing any errors as requested, and leveling/noise reduction.

Do you upload my episodes to my podcast host?

Yes, we can handle publishing which includes taking care of your podcast hosting and ensuring each episode lands on all the main podcast apps. We will write show notes and schedule your episode to go out on your host each week. Our preferred host is Captivate but if you are with another host already, we can work with them too (we’ve worked with most hosts).

I don’t have a podcast, can you help me?

We absolutely can – in fact, we can help you start and launch your podcast in 3 weeks! We have our own Content 10x Podcast Launch Process and we take care of everything.

Is my podcast right for repurposing?

Every podcast is right for repurposing! Of course we’d say that, but it really is true. We’ve worked with the widest range of podcasters imaginable – from health professionals to dog trainers to marketing leaders, SaaS companies and financial recruiters.

Every podcast needs to embrace marketing and promotion in order to grow. Repurposing has the benefit of not only helping you grow your podcast listenership and downloads, but it also gets you in front of non-podcast listeners and fuels the growth of your audience on other platforms.

In fact, we see podcasting as one of the four key pillars of a highly successful content repurposing strategy. Find out why (and what the other 3 are) here.

Video Repurposing FAQs

What kind of videos can you repurpose?

Pre-recorded, YouTube, livestreams, videos from inside memberships, webinars. If you’ve got the recordings and have permission to use them, we can repurpose them.

Do my videos need to be a certain length or quality?

We’ve repurposed videos for clients that range from 5 minutes to over an hour.

Quality is more a matter of personal taste – the best videos are filmed in HD (720p resolution or higher). We can work with lower quality videos too though. Videos filmed on an iPhone are of a perfectly acceptable quality for repurposing. It’s important that we have good audio quality too and we advise you on microphones etc during onboarding.

Can you edit my videos for me?

Yes, many of our clients provide us with the raw video content and we will edit the video before we then go onto publish and repurpose.

Talk 10x FAQs

How long does my talk need to be?

Over 10 minutes, but ideally longer. We can work with most talks, but our service includes creating a video trailer and several standalone social media videos, so we need to have enough content to work with to give you the best service possible.

What do I need to provide you with?

We need a video of your speech/talk. You must have the rights to use the video and it must be high quality. If you have photographs of the talk too then that’s great, but not essential. We also need your brand assets e.g. logo, fonts, brand guidelines etc.

Do you publish my content for me?

No, for our Talk 10x package we do not publish. We create lots of video and visual content for you to share on all or your social media platforms, your website, with event organizers, with your agent…etc. The content is designed to be evergreen and can be shared again and again.

Do I get a discount if I’m already a Content 10x client?

Yes! If you’re already a client we can offer you a discounted rate.

Do I get a discount if I plan to repurpose more than one of my talks with you?

Yes – we offer bundle discount packages and a reduced rate for repeat customers. Talk to us and let us know what you want.

What do you create for me?

Typically Talk 10x clients receive:

  • A showcase/trailer of your talk and custom video thumbnail (subtitled highlights video of your talk, fantastic for YouTube, your website, sharing with event organizers, agencies…etc)
  • Quote images (three of the best stand-out quotes from your talk, branded and bespoke for five social media platforms – 15 images in total).
  • Video teasers / social media videos – three square videos and three portrait videos for all social media platforms, with the stand-out moments from your talk. Professional, branded, with engaging titles and captions.

How much does your Talk 10x service cost?

We offer two packages to Talk 10x clients.

  • Option 1 costs $499 USD. You tell us exactly how you want your talk to be repurposed (which clips, which quotes, etc.). No revision cycles, but we work to your exact specifications.
  • Option 2 costs $999 USD. You fill out a super-quick form and trust our team of expert creatives to choose the best clips, quotes, and highlights from your talk. Full review and revision cycles.

Both options will give you the same assets at the end of the process.

Content 10x