FAQs

We’re a specialist B2B content marketing agency that helps ambitious organizations become recognized thought leaders through strategic, high-impact content.

We work with founders, CEOs, CMOs and marketing teams to shape smart content strategies, create original long- and short-form content from scratch, and repurpose it in ways that maximizes reach, impact, visibility and ROI.

We’re best known as pioneers of content repurposing - in fact, we were the world’s first agency dedicated specifically to it when we launched in 2017 by our founder, Amy Woods. But content repurposing is just one part of the picture.

We believe the future of B2B content is human-first. AI-generated content is everywhere, standing out requires real expertise, distinctive perspectives, and authentic voices. That’s what we help our clients create and amplify - turning insight into differentiated, authority-building content.

We also develop content strategies aligned to business goals, audit and refine existing content, and act as an extension of in-house teams to make sure that high-quality content is created and distributed consistently.

In short, we don’t just “make content.” We help B2B organizations build sustainable content engines that position them as authorities in their space, without overwhelming their internal teams.

Curious to know more? Check out our services page, read our case studies, and browse our portfolio.

We create strategic, high-quality B2B content designed to build authority, engage your audience, and drive measurable results.

Our talented team of writers, designers, editors and content specialists works across formats and platforms - creating original content from scratch or repurposing your existing content.

Here are just some of the content types we create:

• Blog posts and articles: Written content that strengthens your thought leadership and drives consistent organic visibility - optimized for SEO and gen-AI search.
• White papers, reports and eBooks: In-depth, insight-led long-form written resources that demonstrate expertise, support lead generation and elevate your brand authority. We handle everything from concept, to conducting interviews, writing, editorial and full design.
• Videos: From scripting to editing long-form and short-form content, we create video assets that capture attention and communicate complex ideas clearly. We create stand-out custom thumbnails / cover art for YouTube and all the social platforms. 
• Podcasts: End-to-end B2B podcast support - from launch strategy and production to reporting and repurposing. We’re widely known for helping brands build industry-leading shows. Check out our case studies with HatchWorks AI and MetaData.
• Infographics, animations and motion graphics: Visually engaging content that simplify complex ideas and increase shareability across digital channels.
• Social media content: LinkedIn and Instagram carousels, thought leadership posts, short-form video clips, graphics and more - designed to reinforce authority and maintain consistent visibility whilst remaining completely on-brand for you.

If you have something specific in mind that isn’t listed above, just ask. Find out more here.

If it’s valuable, we can repurpose it!

We specialise in transforming high-value, long-form content into multi-channel assets that extend reach, increase ROI, and build authority.

We regularly repurpose:

• Long-form and short-form video
• Webinars and virtual events
• In-person, virtual and hybrid conferences
• Podcasts and other audio content
• White papers, eBooks, reports and research
• Case studies and customer stories
• Keynotes and leadership presentations
• Expert interviews

Our approach isn’t about slicing content into smaller pieces for the sake of it - that’s a classic case of “checkbox marketing” and that’s not what we’re about! 

It’s about strategically identifying the most impactful insights and adapting them into formats that meet your audience where they are - across platforms and over time.

If it contains expertise, insight or strategic value, we can turn it into a sustainable stream of authority-building content.

Our onboarding process is structured, collaborative and designed to set the partnership up for long-term success.

From day one, our focus is on understanding your business, your audience, and your strategic objectives, so that everything we create aligns with your goals and brand standards.

Here’s what you can expect:

• A detailed discovery process to understand your brand, positioning, audience and content objectives
• Review of existing assets, guidelines and performance data
• Alignment on tone of voice, messaging and thought leadership positioning
• Clear definition of workflows, timelines, approval processes and communication 
• Introduction to your dedicated account manager - there’s a busy team working in the background but we like to make sure you have one single point of contact
• Secure setup of tools, platforms and reporting - if we’re publishing content for you we will test everything works

We take onboarding seriously because it allows us to operate as a seamless extension of your team from the very start.

Our clients often tell us how smooth and well-organised the process feels:

"Friendly and professional” are part of our core values, and we love it when our clients notice that from day one.

Our goal is simple: clarity, alignment and momentum, so we can start delivering impact quickly and confidently.

Absolutely. B2B podcasting is one of our core specialisms.

We’ve helped more than 100 B2B brands launch, produce, grow and repurpose podcasts that position them as industry leaders. From strategy and launch planning to production, promotion and long-term repurposing, we provide end-to-end support.

We understand what makes a B2B podcast successful, not just in terms of downloads (in fact, it’s rarely about the downloads!), but in building authority, generating demand, brand awareness, and creating long-term strategic value.

Many of the podcasts we’ve supported have gone on to:

• Become industry-leading shows
• Convert guests into clients
• Win awards
• Drive measurable business impact
• Help clients become thought leaders - including speaking at events, guesting on other podcasts, contributing to expert panels, and more
  

If you’d like to see what that looks like in practice, explore our case studies featuring:

• Hatchworks AI
• Techsmith
• Peace of Mind Wealth Management
• MetaData
• Linode (now Akamai)
• Treasury Recruitment Company

Whether you’re launching a new show or looking to elevate an existing one, we can help you turn it into a powerful thought leadership engine.

Yes - and we love to do this. Interview-led thought leadership is one of our core strengths.

We regularly work with founders, executives and subject matter experts to capture their expertise and turn it into high-impact, authority-building content.

Our team manages the entire process, including:

• Working with you to Identify the right voices across your organization
• Planning and conducting structured expert interviews
• Extracting strategic insights and key themes
• Creating original long-form and short-form content
• Repurposing interviews into multi-channel assets

This approach works particularly well for employee-led thought leadership programmes. We help organizations activate internal experts, from senior leaders to technical specialists, and turn their knowledge into consistent, visible content that builds brand authority and trust.

A single expert interview can generate a sustained stream of content, from fully edited video and podcast episodes to blog articles, LinkedIn posts and short-form clips, all aligned to your wider content strategy.

Most importantly, we ensure the content reflects authentic human expertise. When platforms are saturated with AI-generated content, real insight and distinctive perspective are what truly differentiate a brand and that’s what we can help you with.

Both. We structure our support around what makes the most sense for your goals, team and content strategy.

Retainer partnerships

If you’re looking for ongoing support, we offer monthly retainers. This allows us to operate as a true extension of your team - providing consistent strategy, creation, repurposing and/or distribution support on a weekly, bi-weekly or monthly cadence.

Retainers provide continuity, predictability and long-term momentum, which is often essential for building sustained thought leadership.

We have clients with podcasts, webinar programs and video shows who depend on our retainer services. 

Project-based support

If you have a defined initiative or campaign, we also work on a project basis. This might include:

• Creating a white paper or report
• Launching or producing a podcast season vs an ongoing, episodic show
• Repurposing an event or webinar
• Developing animations or motion graphics
• Writing and designing landing pages or email sequences

Many of our project engagements evolve into longer-term partnerships as clients see the value of consistent, strategic content support. For example, we’ve been supporting WorldDAB's events since 2021!

Whether ongoing or project-based, our focus remains the same: delivering strategic, high-impact content that drives measurable results.

You absolutely could, and there are many talented freelancers out there.

The real question isn’t agency vs freelancer. It’s about the level of support, consistency and strategic depth you need. It’s also about the time and resources that you have right now, and the gap you’re looking to fill. 

To replicate the breadth of support we provide, you would typically need multiple specialists. For many of our services that typically looks like a strategist, writer, copy editor, video/audio editor, designer, QA review, and someone to manage workflows and timelines. Coordinating that effectively requires time, oversight and internal resources.

For some organizations, that model works well.

For others, particularly teams looking to build a consistent, authority-led content engine, having an integrated team under one roof provides greater cohesion, scalability and strategic alignment.

With Content 10x, you gain:

• A dedicated account lead
• A specialist team across strategy, creation and repurposing
• Established systems and processes
• Consistent quality control
• Long-term continuity

We operate as a seamless extension of your team, which removes complexity while maintaining strategic oversight and creative depth.

Yes - confidently! 

Understanding and reflecting your brand voice is a core part of our process. During onboarding, we take the time to review your brand guidelines, messaging frameworks, editorial standards and existing content. We immerse ourselves in your tone before producing anything new.

Our goal is simple: content that feels authentic and consistent. It must never sound like it came from an external agency (or AI).

We work with organizations across industries, including highly regulated sectors, where brand precision and compliance approval matter. That level of scrutiny has sharpened our ability to capture nuance, maintain consistency and deliver content that meets both brand and governance standards.

But don’t just take our word for it:

Yes, reporting is available as an optional part of our service.

If required, we track and analyze content performance to ensure your strategy is delivering measurable impact, not just activity. This can include platform metrics, engagement trends, audience growth, podcast and video performance, and broader ROI indicators.

We don’t just share numbers, we interpret what they mean and identify opportunities to refine and strengthen your approach.

Already have reporting systems in place? We’re happy to integrate with your existing tools and processes.

We take a firmly human-led approach.

Strategy, writing and creative direction are led by experienced specialists - not automated systems. We have a strict AI-usage policy for all team members to abide by.

AI may support internal efficiencies where appropriate, but it never replaces human insight, editorial judgement or creative thinking.

AI is a tool. We’re a strategic partner.

AI can assist with speed and first drafts, but it lacks context, commercial awareness and judgement.

AI can generate content. It can’t generate judgement.

Our team shapes strategy, messaging and authority with human expertise - ensuring originality, accountability and long-term impact.

We’ve shared some views on AI in the content creation process in these articles:

• When Should You Use AI in Content Marketing (And When Should You Avoid It)?
• AI vs Human Writing: Who Writes the Most Effective Content?
• Should You Use an Agency or AI to Clip Videos for Social Media?
• Dangers of Using AI in Content Marketing

Our investment levels vary depending on your objectives, scope and the complexity of support required. We don’t offer one-size-fits-all packages, every engagement is tailored to align with your goals and content strategy.

As a general guide:

• Ongoing retainer partnerships typically range from $3,000 to $8,000 per month, depending on cadence, complexity and scope.
• Project-based work can start from $1,500 for smaller pieces of work, with larger, multi-channel or long-term programmes ranging up to $150,000+.

We’ll always provide a clear proposal outlining scope, deliverables and outcomes, so you understand exactly what’s included.

As a UK-based agency working with global clients - including many in the US - our pricing often provides strong value compared to equivalent domestic agencies or FTE hires, without compromising on quality.

If you’d like a tailored estimate, we’re happy to discuss your goals and outline what makes the most sense.

Yes. We work with clients across multiple countries and time zones, including the UK, USA, Canada, Australia and across Europe.

Our team is experienced in collaborating internationally, with clear communication, structured workflows and flexible scheduling to ensure our services and projects run smoothly regardless of location.

As long as the content is being created in the English language, location isn’t a barrier. We regularly support global organizations and distributed teams, and we’re comfortable operating across markets.

Distance doesn’t affect delivery - clarity, structure and communication are what matter.

We value long-term partnerships and referrals, and we’re always happy to discuss options where appropriate.

In many cases, expanding engagements benefit from efficiencies in process and delivery, which can be reflected in scope and pricing.

We also really appreciate client referrals and recognize them in meaningful ways.

If you’re considering a longer-term partnership or introducing us to another organization, speak with our team, we’re happy to explore what makes sense.

Results vary depending on your objectives and the scope of support, but our focus is always the same: measurable impact and long-term authority.

Over the years, we’ve helped clients:

• Increase organic reach, engagement and content-driven ROI

• Build recognized thought leadership in competitive markets

• Grow and nurture multi-channel audiences

• Extend the lifespan and value of existing content

• Free up internal teams while increasing output and consistency

Beyond metrics, our clients consistently tell us they gain clarity, momentum and confidence in their content strategy, along with the reassurance that execution is being handled to a high standard.

Here’s what that looks like in practice:

If you’d like to explore more detailed examples, visit our case studies page.

We welcome thoughtful conversations. If you’d like to explore your objectives, discuss a potential project, or clarify anything above, get in touch, we’d be glad to advise.