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Expert Interview & Thought Leadership Content
True thought leadership content is created by subject-matter experts and showcases an individual or organization's expertise and knowledge on a specific topic. It builds trust, authority, confidence in your brand, and it positions you head and shoulders above boring, generic AI-generated fluff!
If you have subject-matter experts (of course you do), then you have high-value, differentiated content just waiting to be created... by Content 10x.
Trusted by industry leaders
You're smart, you know content
marketing gets results, but...
While video content is one of the most effective ways to connect with your audience and gain trust and authority, it’s challenging and time-consuming.
Marketing teams, subject-matter experts and the C-suite are too busy
Planning topics, recording videos, editing, publishing and repurposing. It’s a lot.
Speaking on camera is not easy
Even with plenty of ideas and knowledge to share, presenting it on camera can be daunting.
The tech is tricky
To put this into context, we have a tech-stack of 17 tools to create top quality content for our clients.
But video content doesn't have to feel this way! When done right, it's one of the most powerful ways to gain trust, build authority, showcase your expertise, and create human-led, differentiated content that's perfect for repurposing.
Less time. Less stress.
More content. Better results.
We help busy marketing teams create impactful thought leadership content with our expert interview content creation and repurposing service.
Here’s how we work with you:
Decide on topics and identify experts
We'll help you identify the best experts in your organization to showcase their knowledge.
Not sure who to choose? We can guide you with the strategy. Once the right voices are in place, we take care of the rest.
Natural, engaging conversations
Our experienced interviewers will guide a relaxed, informal discussions that’ll enable your experts to speak with confidence, making their knowledge shine.
We’re pros at getting the best out of people. We'll extract the best insights and focus on the content output.
We create, repurpose and distribute
We don’t just create content. We become an extension of your team. During onboarding we take the time to understand your brand, messaging, and goals.
From there, we handle the planning, interviewing, creation, repurposing, and publishing - enabling you to consistently share high-value content.
How our content interviews work
After we’ve completed onboarding, we work with you to plan the expert interviews – for consistency, this is typically a bi-weekly or monthly conversation. Some clients prefer to involve the same expert in every conversation, others like to rotate through various experts within their organization.
Before each interview, we’ll work with everyone involved to prepare the topic for the interview and ensure everything is ready for creating awesome content!
Each session follows a simple structure, and once your interview is complete, sit back, relax, and know your content is taken care of!
We highlight your expert as the star of the show – our team stays behind the scenes, editing out our interviewer, so the focus is entirely on your expert. As well as creating all the content, we can also publish it for you on your chosen channels – this is optional.
"Content 10x did a great job getting to know our content and really listening to the direction and creative vision we had. They helped us repurpose existing materials into new, useful assets we could build on and integrate into our wider content."
Mike D'Errico
Head of Marketing at ARIX Technologies
All services are custom to your needs, here’s a flavor of what we can create from your
expert interviews:
FULLY EDITED
VIDEO
An expertly edited video, with animations (if you’d like them), complete with subtitles, a custom thumbnail, and a closing call-to-action.
PODCAST EPISODE & SHOW NOTES
Skillful repurposing of your video into a professionally edited podcast with or without dynamic ad reels.
Need a podcast? We can help you launch one in just 21 days!
BLOG POST &
ARTWORK
Your interview can be turned into a long-form, SEO-optimized blog post, complete with custom graphics and illustrations.
SOCIAL MEDIA GRAPHICS
We (yes, humans!) select key quotes, insights, and engaging questions from your interview and create on-brand images and carousels for social.
SOCIAL MEDIA
VIDEOS
We hand-pick great moments from the conversation (no AI) and create short videos and highlight trailer videos, complete with on-brand captions designed specifically for social media platforms.
YOUTUBE
CONTENT
Publish your video to YouTube with a description, thumbnail, chapters, and tags to improve discoverability on search engines.
ALL
COPYWRITING
Engaging copy written by our expert copywriters to accompany all the creative assets that we create. (We NEVER use AI to write content).
ALL
PUBLISHING
We can handle all content distribution across your chosen platforms and your website. If you prefer to distribute it yourself, we can work with your team on publishing schedules.
Imagine a world where you have...
Up-to 60 pieces of consistent, high-quality content published across multiple platforms from one expert interview
More time for you to focus on other business priorities and do what you do best
More time for your team to focus on their priorities too – we easily replace hiring and managing 8 different specialists
Peace of mind that your content is taken care of by industry leading experts
Attention from your ideal clients and the ability to constantly stay front of mind
Recognition as a thought leader in your industry, regularly sharing differentiated and unique content
What our clients have to say...
DOWNLOAD OUR ULTIMATE GUIDE TO IMPACTFUL VIDEO INTERVIEWS
Boost your interview skills, share your expertise, and further establish yourself as a thought leader in your industry.
Learn how to prepare for interviews (podcast, webinar, livestream... etc.), tech/set-up recommendations, how to deliver your message... and more!
Our Expert Interview Series
Ready to 10x your content?
Discover how our talented team at Content 10x can help you to transform your content marketing.
Book a meeting today.