Unless you’ve been living under a rock, chances are, if you’re a Twitter user you’ve likely heard about the changes Twitter made to its platform back in March and April 2018. At the start of the year, the giant social media network announced they would be making changes to both the Twitter API and TweetDeck to improve the quality of content on the platform and crackdown on bots.
Twitter, along with other social media platforms, have been under a lot of pressure to try and reduce the amount of spam and fake news spreading and manipulating their networks. Problems associated with multiple fake accounts attempting to amplify or inflate specific tweets and hashtags artificially came under the spotlight worldwide following the U.S election and the vast growth of fake social accounts and fake news.
It wasn’t long before Twitter came out and said that significant changes were going to take place to help reduce automation on their platform to crack down on spam and bots.
If you would prefer to listen to the podcast episode to find out about the changes and how you can create impactful content hit play below:
So, what were these big changes and how do they affect you as a content creator?
You can’t post identical content across multiple Twitter accounts
If you have a number of Twitter accounts where you would usually post the same tweet simultaneously to save yourself time via tools such as Buffer, Smarter Queue or MeetEager – you can’t do that anymore!
According to Twitter, you can no longer “simultaneously post identical or substantially similar content to multiple accounts,” which means you can’t post them at the same time OR by scheduling them to go out at a future date.
I know, it sucks.
However, there is an easy way around this problem – retweets!
You can post content to your main Twitter account and then retweet the same post from your other Twitter account – sorted!
Remember – this is only okay when it’s done within reason. In other words, you better not enlist thousands of helpers to retweet your post or you risk getting Twitter’s attention for all the wrong reasons!
You can’t post duplicate content on your account
When you create a fantastic post, it’s understandable that you want to use it again and again, BUT this is no longer permitted on Twitter.
Recycling your tweets is not as straightforward as it used to be. You can’t just copy and paste your content and tweet it out again in the same way as you did before. You have to really think about your tweets, so you don’t post identical content and break Twitter’s new Automation Rules.
An alternative option is to create five to ten rewritten versions of the original post. So, if you are repurposing a blog post, podcast or video, etc. into tweets to help promote your content, you can take key points from the original piece of content and repurpose it into many engaging tweets.
Taking time to review your content and harvesting a few key points or a quote from a guest, for example, allows you to come up with a variety of reworded content for your tweets.
Now you’ve got a selection of great tweets that won’t be classed as duplicate content, but they still effectively promote your original piece of content.
You can’t cross-post content from other social accounts to multiple Twitter accounts
Another addition to the Automation Rules is the fact that you can’t cross-post content from other social networks to multiple Twitter accounts. Don’t worry, you can still cross-post if you want to, but you can only do it for one of your Twitter accounts.
You should also keep in mind that you can’t simultaneously perform actions such as liking, retweeting and following from multiple accounts.
Creating Impactful Content on Twitter
Overall, I think that all of these new Twitter changes are actually a good thing. Think about it, with the presence of spam and bots dramatically decreased there are more opportunities for your content to reach people and get noticed.
If you’re still unsure about what you can post on Twitter in light of changes to the Automation Rules, I’ve included four great tips for you below:
1. Focus on delivering valuable and high-quality content
You only have 280 characters per tweet, so make them count. Focus on creating and publishing high-quality content that gives the reader value. Think about each tweet and come up with good quality content for each one. When you focus on quality, the platform will reward you for it!
2. Include graphics to make your tweet stand out
A tweet with an image, video, animation or GIF is more likely to be retweeted. What’s more, if you post a short video clip such as a teaser of your latest podcast or YouTube video, it’s six times more likely to be retweeted than tweets without one!
Here's an example of the video trailer for this podcast episode that I will post on Twitter:
3. Ask for retweets, and you’ll get retweets
Did you ever hear of the saying, “ask, and you shall receive”? Well in Twitter’s case, this is very true! Asking for a retweet improves your chances of actually getting your tweet retweeted, so don’t be shy!
4. Ask questions to engage with your audience
Get a conversation going and increase engagement on Twitter by asking your audience questions. It doesn’t have to be a question of epic proportions. Even a simple question will be enough to encourage someone to respond with a comment.
While it was great to be able to save time and recycle tweets, these new Twitter changes are for the best. You can expect higher quality content, more active users and increased engagement.
Thanks to the changes, we now have a better platform with fewer bots, less spam, and less fake news!