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Content Repurposing: How To Use Paid Help Effectively

Content Repurposing The content 10x podcast

Content repurposing is a highly effective way to maximize your content marketing efforts. But to get it right takes time, and time is a very valuable commodity.

If you decide to get help with your content and have a small budget to do so, then this week’s podcast episode will be super useful for you.

Last week’s podcast episode included ideas on how to get started with content repurposing when there’s no team to support you and little budget. 

So, it makes sense that this week is all about what you can do when you have a small budget to invest in getting that support.

What should you get help with?

It all starts with deciding what you want help with.

Consider your skills and where your time is best spent. Think about what you can do vs. what you can’t do. Then consider whether you are the best person to do each task.

The trick here is to be honest with yourself. Do you enjoy these tasks or do you hate them? Can someone else do them better?

You might have the skills to do something, but you just don’t enjoy it. Or you realize it’s not the best use of your time. Instead of doing a certain task (e.g. admin or bookkeeping), you could be doing something else to drive your business forward (e.g. sales calls or attending networking events).

If you’ve found a task that you don’t enjoy, someone else could do better, or you feel is a waste of your time, that’s a prime candidate for outsourcing.

I’m guilty when it comes to this. I will spend time creating graphics because I like to, but I have a graphic design team, so I could be focusing my time on other things. I still find myself getting sucked in from time to time.

Content Repurposing: How To Use Paid Help Effectively

Consider time vs. money

When weighing up what you should or shouldn’t be doing, remember this – your time is worth money. Every hour that you spend doing one thing could be channeled into something more productive.

Put a price tag on an hour of your time and then ask yourself – should I be doing this, or is there someone else with the skills who could do this at a lower price?

By hiring someone to take on those responsibilities, your time is freed up to spend elsewhere, for example, chasing new prospects or building your personal brand.

Content Repurposing: How To Use Paid Help Effectively

Hiring for the task

Even superheroes can’t do everything on their own (just ask the Avengers). So, you probably won’t find a single employee who can do it all — at least not in a cost-effective way.

A single person won’t be able to handle video production, audio editing, graphic design, writing content, planning content, AND publishing content. So, bear this in mind when you’re looking for potential hires. You might not find someone who checks every single box, but they can take a chunk of work off your hands.

If you’ve not hired for your business before, there’s a lot to consider. So start by asking yourself these questions to help you narrow it down:

  • Are you looking for a freelancer or a part-time member of staff?
  • Is it a long-term or short-term position?
  • What kind of flexibility are you looking for?

Hiring an employee vs. hiring a freelancer

Things are slightly more complicated when you’re hiring your first official employee. It varies by country. For example, in the UK, you have insurance costs, setting up PAYE, National Insurance contributions, and various administrative tasks.

The major benefit of hiring a permanent employee is that you are investing in someone for the long term. It’s a more solid two-way commitment than hiring a freelancer.

On the other hand, hiring a freelancer is quicker and easier because you don’t have to set them up as a permanent employee. This makes it perfect for occasional work, but trickier if you need someone consistent and long-term.

Working with freelancers – where to look?

If you’ve decided to go down the freelancing route, then here are a few places to look:

Fiverr – You’ve probably already heard about this marketplace for digital skills. But it’s also worth knowing that most jobs don’t cost $5 there anymore! Many still do, but they vary now depending on the nature of the job and the experience of the freelancer.

Upwork and People Per Hour – In my experience, using either of these sites is pretty straightforward. For posted jobs, you can set all sorts of filters to get the type of applicant you want based on location, skills, feedback ratings, and experience level on the site.

You can also invite specific people to apply for the job. So, if you’ve worked with someone in the past and can rely on their skills, you can invite them to continue working with you instead of trying to find someone new.

There are plenty of other sites you can find freelancers on, including niche sites for specialized skills.

Useful tips for hiring on freelancing sites:

  • Always be really clear on the job requirements.
  • State the output you are looking for and the standards you expect.
  • Spell out the deadlines, rate of pay, and the skills required because the clearer you are, the easier it is to find what you’re looking for.
  • Always look at ratings and feedback!

Of course, you don’t always have to look online. Another option is to hire someone locally. There’s an array of local freelance job boards and agencies for that.

Another option is to hire a VA for a set number of hours every week. A VA is more of a service provider as opposed to an employee — sitting somewhere in between employee and freelancer status.

There are no additional costs/commitments that come with employing a VA, but there’s more stability than in a typical freelance arrangement.

Document your processes

As mentioned in last week’s podcast and blog post, it pays to document your processes.

If you hire someone to help you with a particular process, it helps to have it all clearly documented so they can take the reins. This helps to minimize confusion, speed up the training process, and help them get settled in.

Also, take it one step at a time. Let the person you hire conquer one aspect of content repurposing at a time before you ask them to take on more.

Consider the alternatives

In some cases, getting help isn’t the only option on the table. When toying with the idea of hiring someone to help you, consider a few alternatives.

One alternative is to decide against doing content repurposing due to the time and resources required. It’s up to you to decide whether you’re happy with that and whether it works for your content strategy.

Another alternative is to do it all yourself. But before you overload yourself, think back to the point I made earlier – value your own time. Work out how much your time is worth, and then decide whether it's more cost-effective to do it yourself or hire some help.

Taking the DIY approach? Then check out The Content 10x Toolkit. It's packed with step-by-step guides, templates, checklists, and more to help you master everything from creating video social media teasers to launching a podcast.

If you decide to take the plunge and get some help with a low budget, good luck and we hope you find the above helpful!

If you have a decent budget then consider a fully done-for-you service, which is what we specialize in at Content 10x. This is discussed in this podcast episode and blog post and take a look at our services here.  

We’d love to know how you get on, please let us know in the comments box below.

As a final tip, remember that if you outsource some tasks to an employee or contractor, remember that you’ll need to factor in time to train that person and quality-control their work.

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