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Content Repurposing: The Done-For-You Option

Content Repurposing: The Done-For-You Option - The Content 10x Podcast

For the past few of weeks I’ve shared lots of tips and advice on getting started with content repurposing.

A couple of weeks ago my focus was on getting started when you are going it alone and don’t have someone helping you / a team.

Then last week I provided advice on what to do if you have a small budget to invest in getting help. I shared ways to work out what to get help with, and whom you might hire to provide the help.

This week I look at options when you are ready to take your content repurposing to another level! Yep….pretty darn exciting!

You want to get as much value as possible from all of the great content that you are creating and explore as many repurposing opportunities as you can.

For example, let’s say you have a weekly podcast episode and you want to repurpose it every week into a blog post, an infographic, a video, a SlideShare presentation, social media videos, social media images and lots of social media posts on all of the platforms.

To do that amount of content repurposing, I’m going to assume that you will hire help.

But what kind of help? Will you hire in-house, or will you outsource?  Let’s look at that in more detail

EP 16 - Content Repurposing - The Done-For-You Option

The in-house option

If you’re going to hire an in-house team to work on your content repurposing you have various options. You could hire freelancers, employees, or VAs (I also discuss in this post).

There are pros and cons with each. You need to weigh up what is right for you and consider what you want in the short and long term.

Something that I highly recommend is that you hire for the skillset, and the kind of skillsets that you may be looking for could include:

  • Graphic designer
  • Video editor
  • Audio editor
  • Writer
  • Content publisher
  • Overall content/project/team manager

Use an agency / service provider – like Content 10x!

There are digital agencies / marketing agencies that you can hire to help you with content repurposing.

We do this at Content 10x and what differentiates us is that we focus only on content repurposing.

Content repurposing is our specialism and as such we are experts in determining how you can get the most value from your content. Let me explain what we do…

We offer a fully managed end-to-end service.  We have staff covering the different roles and skillsets needed to comprehensively repurpose your content.  Our clients pay a regular monthly fee and have one point of contact.  We agree everything that we’ll do every week (or whatever the schedule is), we assemble the team (the same team every repurpose so they get to know the client, their brand, style, etc).

We complete all of the content repurposing, leaving our clients to focus on other aspects of their business. Hopefully on growing their business and making it even more awesome (because we are lucky and we attract really awesome businesses to work with!).

For example, one of my amazing clients records a podcast episode every week, puts it into Dropbox and we take it from there. What do I mean by that? Well we create and publish all content as follows:

  • Professionally edit and produce her podcast episode
  • Upload and schedule the podcast episode with her podcast host
  • Write a blog post
  • Create a blog post image
  • Put the article into her website and schedule it to publish – with the videos and images
  • Develop a collection of social media images
  • Create a short video trailer, around 3 minutes, with captions for YouTube, Facebook and her website
  • Create very short podcast teaser videos for social media
  • Write copy to go with all social media content
  • Schedule all content on various social media platforms
  • Write and send an email to her email subscribers
  • Publish an article to an industry / professional website

And just to remind you – the only thing that she now needs to focus on is recording an awesome podcast episode!  We create EVERYTHING based on listening to her podcast episode and bringing our expertise to the table to create lots of new content every week.

EP 16 - Content Repurposing - The Done-For-You Option

The beauty of outsourcing is that it enables you to focus on what you do best. You let outsource providers do what they do best and then deliver to you.

It’s funny because I started my corporate career working in outsourcing. I was a Management Consultant and I worked for a big global consultancy firm who provided outsourcing services. Some of the biggest organizations in the world outsourced to us their IT, HR, procurement, and more. Sometimes it seemed very risky (my first client was a bank who outsourced their entire IT function to us), but then you came to realize that it meant everybody was operating within their zone of expertise. Everyone was focused on what they do best (e.g. the bank focused on banking and not on trying to be an IT company). It enabled innovation and continuous improvement. Exactly what we strive for at Content 10x.

If you want to really take repurposing your content to the next level and reach a bigger audience, then assign a budget and work out what works best for you.

Please also check out my past two podcast episodes on getting started with no budget and a small budget.

Plus there’s also the DIY option using The Content 10x Toolkit – your one-stop for repurposing podcasts, blogs, and videos into masses of content.


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