At the same time, the company saw this as an opportunity to pursue a content marketing strategy different from anyone else in their industry. One that would break the “cookie-cutter” mold by providing unique, quality content that people could trust.
They launched Secure Your Retirement – a twice-weekly video podcast providing informative retirement, legacy, and lifestyle content for existing and potential clients.
They were acutely aware that people prefer to consume content differently. Some like to watch videos, others listen to podcasts, others read blog posts. Some people like to delve into the detail, some only want bite-sized content.
The team decided that if they were going to dedicate time and resources to their video podcast, they would go all-in, creating content in various formats for multiple platforms and cross-referencing them. Founder, Radon, said:
“The biggest issue to me was, how do I take this podcast, get it into a blog, put it on YouTube, etc.? At the time, navigating all of those moving parts was overwhelming”
They tried working with several suppliers, but this was time-consuming, confusing, and slowing the process down. So, the team looked for a more streamlined solution that they could trust to help them produce more content faster and of the highest quality. (Hint - Content 10x!)