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How To Repurpose Your Content To Connect With Your Audience

How To Repurpose Your Content To Connect With Your Audience - Content 10x Podcast

Raise your hand if you have ever had someone verbally teach you something and you just don't get it... but once they start to show you visually…BAM! You have your ‘a-ha’ moment.

Or maybe you read something over and over again, but you just can’t get your head around it. But when you talk it through with someone, just hearing it explained out loud means it suddenly clicks.

Why is this?

How easily we understand new information often depends on our preferred learning style.

What’s this got to do with content?

Well, learning styles are highly relevant to the world of content creation and crucial in building audience connection.

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We all learn in different ways. We tend to have one preferred way of learning over another, and that can vary depending on the situation too.

For example, some people are happy reading a blog post to learn about D.I.Y, new recipes, or a yoga position, while others need a demonstration video or visual instruction for the information to truly sink in.

How content repurposing can help you appeal
to different learners

At the heart of any content strategy is the fact that we want to add value to our audience. We can enhance how much value we add by making it easy for them to consume.

Repurposing your content can help you convey your message in different mediums to suit a range of learning styles.

What are the different learning styles?

Different learning styles - The Content 10x Podcast

There are multiple schools of thought on just how many there are, but they’re usually categorized into the following seven:

  • Visual – Those that like pictures, images, charts, photos, slideshows, and animations.
  • Aural – People that prefer sound, music, podcasts, and audiobooks.
  • Verbal – People who enjoy discussions. Online this can come from livestreams, webinars, live Q&A sessions or groups.
  • Physical – Physical learners prefer to actively do things and be hands-on. This is a difficult one for online content, but things like detailed step-by-step guides that bring things to life and gamification can help.
  • Logical – These learners want all the data! So we can provide charts, structured blogs, and infographics.
  • Social/interpersonal – People who like to learn in groups can benefit from content in forums, group Skype calls, and face-to-face events.
  • Solitary – Some people like to learn alone, so they are more likely to sign-up for online courses and other self-learning options.

What role does repurposing play in audience connection?

You’re probably wondering how on earth you please all of these different kinds of learners.

Well, the answer is it’s not easy (and not entirely necessary), but content repurposing can help.

When we talk about content repurposing, we often talk about being in more than one place to find and reach new audiences.

Content repurposing can also be about finding different ways to communicate the same message.

Essentially, it helps us to accommodate different learning styles.

If you have a YouTube channel, consider repurposing it into a podcast for the aural learners in your audience, or a blog post with infographics for the visual learners out there.

When you create content always bear in mind the learning style it’s best suited for.

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What to do next

Next time you create a piece of content that you want to repurpose, think about the learning styles your content is currently suited to. Then, think about ways you can reach those with different learning styles and build stronger audience connection in every corner.

By doing this, you’re making your content easier to consume for a broader range of people.

More reach = more audience connection.

If someone can consume your message with minimal effort they will pay more attention. They’ll learn, they’ll remember, they’ll love it, and they’ll share it, and that is a win-win for everyone!


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