Category Archives for Repurposing Tips & Advice
5 Ways to Repurpose Your Guest Appearances
There are lots of ways that you can be asked to share your knowledge and expertise as a guest contributor to other people’s content. From being interviewed on someone else’s podcast, to writing a guest post for another website, to contributing to a membership site training session…the possibilities are endless. It’s a great thing to be […]
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Clever ways to Repurpose Client Testimonials and Reviews
The power of social proof should never be underestimated. A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerful and the most persuasive marketing and sales messages come from our own happy customers. Reviews show future potential clients that you are a credible, […]
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Engagement Metrics: How to Find Out if People Actually Consume your Content
There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audience’s behavior beyond the download, subscribe or follow. They help us to work out if people are actually consuming […]
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Best of Social Media Content Repurposing Tips
On a mission to maximise your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose long-form content onto social media (blog, video, podcast etc). Not only that, but you can repurpose social media content too. For example, you can repurpose your Facebook Live videos, IGTV […]
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Content 10x The Book – An Update and How to Repurpose Content into a Book
It’s been a lot of hard work…early mornings, late nights, weekends…but I’m pleased to let you know that my first ever book is soon to be published! It’s called Content 10x: More Content, Less Time, Maximum Results. My book is the ultimate guide to reaching more people online. It teaches readers all they need to know […]
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Repurposing to Stay Consistent with your Content
Are you consistent with your content? Or, do you struggle to keep up? If you’re in a habit of falling off track when it comes to creating and publishing regular, consistent, content don’t be too hard on yourself. It can happen to us all. In particular, there can be really challenging times in the year, like during […]
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How to Create Content that Sells with Jess Lorimer
Generating quality content is a great way to position yourself as a leader in your niche, enhance brand awareness and grow your audience. But, that’s only the beginning of what your content can really do for the growth of your business. You have to create content that sells. If you’re willing to put the work into […]
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5 Ways to Measure The Effectiveness of Your Content Repurposing
Although your content repurposing strategy might be on fire and bring a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without monitoring the numbers. You need to measure the impact of content repurposing. In this episode, I wanted to respond to some feedback I recently had when […]
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What is your Content Repurposing Knowledge to Action Gap?
Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t. You may be experiencing a knowledge to action gap. I want to help you identify your knowledge to action gap when it comes to getting […]
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Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps!
If you create video and audio content, then in all likelihood, if you’re human…mistakes and mishaps will have been made along the way! Great news! You don’t need to delete all of your bloopers, you can start repurposing your bloopers! In this episode, I look at why and how you can save outtakes and begin repurposing bloopers and recycle them within a different context. You can […]
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