Category Archives for Repurposing Tips & Advice
5 Ways to Measure The Effectiveness of Your Content Repurposing
Although your content repurposing strategy might be on fire and bring a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without monitoring the numbers. You need to measure the impact of content repurposing. In this episode, I wanted to respond to some feedback I recently had when […]
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What is your Content Repurposing Knowledge to Action Gap?
Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t. You may be experiencing a knowledge to action gap. I want to help you identify your knowledge to action gap when it comes to getting […]
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Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps!
If you create video and audio content, then in all likelihood, if you’re human…mistakes and mishaps will have been made along the way! Great news! You don’t need to delete all of your bloopers, you can start repurposing your bloopers! In this episode, I look at why and how you can save outtakes and begin repurposing bloopers and recycle them within a different context. You can […]
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The Importance of Visual Content
It takes a lot of effort to create an engaging piece of content. But the creation of a piece of content is only half of the job; the rest lies in how you publish the content. There are smart ways to do this, and not so smart ways. It’s worthwhile learning the difference. To find out […]
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Copy Repurposing: How to Make Your Words go Further
Have you ever spent a long time finding exactly the right words to use for your content? Maybe you were trying to find that perfect phrase for your homepage, captivating opening to a blog post, or genius sales copy for a new landing page? We’ve all been there. Finding the right words and phrases is not easy. Copywriting […]
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The Importance of Branding When You Repurpose Content with Phil Pallen
We all know that branding is important for your business. Being able to instantly recognise a brand by strong visual content or a simple catchphrase can be very powerful, but staying consistent to your brand goes way beyond just your logo. It takes a lot of consideration to inject personality into a brand. Once you have created your brand, consistency is key. When you repurpose […]
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Can You Improve Your Content Distribution?
Do you ever stop and think about whether your content is published in as many relevant places as possible? You go to so much effort to create your content…your podcast episodes, video content, blog posts, etc, so how widely distributed is your content when you hit the ‘publish’ button? Also, do you take action to help ensure […]
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How to Promote Your Content Like it’s a Movie Premiere!
Can you imagine a great movie like ‘The Shawshank Redemption’ being sat on a dusty old shelf…not being watched and acknowledged for its greatness because not enough people knew it existed? (funnily enough I talk more about this film in episode 34 of the podcast). The truth is, even the best movie in the world would […]
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How to Effectively Repurpose your Content into a Press Release with Sally Falkow
Do you know how to create press releases in order to get your content in front or your desired audience in the newspaper, on radio and television? Perhaps you’re thinking why would you do this?…why bother with press releases in the digital age when we can reach so many people via social media and other means? […]
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Why You Should Maximize The Content That You Create For Events
Do you have an upcoming business-related event that you hope will generate more leads? Maybe you hope that it’ll help position your business as a leader in your market? Or, perhaps you want the opportunity to spread brand awareness. Conferences, trade shows, workshops, seminars, networking events and so on can put your business in front of […]
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