Category Archives for Guest Interviews
What’s working on LinkedIn with Sam Rathling
Let’s talk repurposing content on LinkedIn. LinkedIn is an extremely popular social media and content platform. I’m seeing more and more people using it and getting results from it too. In fact, Gary Vaynerchuk declared 2019 as LinkedIn’s year. Let’s not forget it’s not long ago that he was telling anyone who would listen that Snapchat was the platform to be on and anyone who’s anyone would be on […]
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The Importance of Branding When You Repurpose Content with Phil Pallen
We all know that branding is important for your business. Being able to instantly recognise a brand by strong visual content or a simple catchphrase can be very powerful, but staying consistent to your brand goes way beyond just your logo. It takes a lot of consideration to inject personality into a brand. Once you have created your brand, consistency is key. When you repurpose […]
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How to Repurpose Content on Facebook: What’s Working in 2019? with Liz Melville
Despite the bad press that Mark Zuckerberg and his team have received of late at the all mighty social media giant that is Facebook…regarding data scandals and so on….the fact of the matter is, Facebook is going nowhere. There are still over 2 billion active users on Facebook each month. The question is, as a content […]
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How to Effectively Repurpose your Content into a Press Release with Sally Falkow
Do you know how to create press releases in order to get your content in front or your desired audience in the newspaper, on radio and television? Perhaps you’re thinking why would you do this?…why bother with press releases in the digital age when we can reach so many people via social media and other means? […]
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How to Repurpose a Podcast into a Book with Emily Prokop
Have you ever thought the unthinkable? No, I’m not talking about eating cereal at night, more: what if I could repurpose my podcast into a book? It’s a crazy thought, right? Repurposing content into a book is a topic I’ve never actually covered before on the podcast or in the blog, but it really intrigues me. […]
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How to Repurpose a Podcast into an Alexa Flash Briefing with Sigrun
Smart speakers, for example Amazon Alexa and Google Home, are an electronic ‘gadget’ that seem to have gone from something relatively new to something that has a common place in many households at an alarmingly fast rate. Hands up if you have one? (I do) In fact, Edison Research in 2018 found that over 43 million […]
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Importance of Video Marketing with Jason Hsiao
Video dominates the internet. Everywhere you go, everywhere you look – there’s video content. Video is the public’s #1 favorite type of content on social media – a Cisco study predicted that by 2019 80% of content consumed online will be video – and looky here, we’re in 2019! {On that note, here’s a short video of […]
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How Creating a Variety of Multimedia Content Has Transformed a Fitness Business with Chris Knott
I’d like to introduce you to a good friend of mine, Chris Knott. Chris has completely changed his personal training business over the last few years and this can largely be attributed to creating online content, embracing a multimedia content approach and being consistent. I find this really interesting because Chris had a ‘bricks and mortar’ […]
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Content Planning & Content Repurposing with Janet Murray
Would you like to learn how you can plan your content strategy and content repurposing plan for the whole year without spending hours sifting through the web for inspiration? My special guest, Janet Murray, can help you do just that. And don’t worry, content planning for a year of content doesn’t take as long as you […]
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Repurposing Twitter Chats with Madalyn Sklar
Have you ever taken part in a Twitter Chat? When it comes to repurposing content, we spend a lot of time thinking about what we can post to Twitter, rather than repurposing content that’s already on there. I was keen to speak to someone who’s a real expert in Twitter and a number of my friends pointed […]
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