Communicating remotely can be a big challenge. One of TechSmith’s aims has always been to help people overcome problems and fears about this. When the global pandemic struck and a large portion of the world had to switch to virtual communication, TechSmith stepped up to help.
They wanted to publish information quickly and make a connection with those who were struggling with the transition to remote communication. Previously, TechSmith were able to reach the masses by participating in many live events every year, but in March 2020 we said a temporary goodbye to in-person events. So, using tools and knowledge already well within their wheelhouse, TechSmith launched a weekly video livestream.