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How Podcasting Helped HatchWorks AI Conquer The AI Conversation
How do you make your voice heard on a topic that everyone’s talking about in your industry – AI?
HatchWorks AI, an AI developmental company, aspired to be a voice that people stop and pay attention to for expertise and thought leadership content on AI.
But they faced a familiar challenge: how does a smaller player (at that time) with big ideas get noticed in the AI development space?
Read on to find out how, by partnering with Content 10x, they launched Talking AI, a podcast that turned on-page ideas into head-turning conversations that became the center of their content strategy.
A Vision to Become Industry Leaders
HatchWorks AI's philosophy is to build AI-native solutions and develop software "better, faster, and smarter," and they wanted their content to reflect that. Andy Smith, Senior Content Marketing Manager at HatchWorks AI, said:
We were an underdog in our space, a relatively small player with big ideas... we needed to get our ideas off the page and into meaningful conversations with other experts.
Their vision was clear – establish themselves as thought leaders in the AI development space. The HatchWorks AI team decided to launch a podcast to help them achieve their vision. They recognized that:
Their target audience was already listening to podcasts, and this would be the perfect way to reach them
Podcasts allowed for deep, nuanced discussions with industry experts, painting HatchWorks AI as clear thought-leaders
A podcast could be repurposed into multiple types of content across platforms their audience used – broadening their reach in the industry
Breaking through in the AI development space presented a significant hurdle. HatchWorks AI needed more than just a podcast – they needed a way to transform their ideas into engaging discussions that would capture their audience's attention across platforms.
The Challenge of Launching a Podcast from Scratch
The HatchWorks AI marketing team were relatively new to podcasting and they had a decision to make. They could either figure it out themselves – taking up time, resources and learning as they went along, or start strong and gain traction faster by investing in outside expertise.
It was a simple decision. They knew that for a podcast in a busy and noisy sector to take off, they needed to do it right from the get-go.
So they began their search for a partner who could handle all aspects of running a podcast.
"We wanted to do it right from the get-go. I think that was the biggest thing. It was really about having a quality partner to depend on from day one that made a huge difference for us. We had reservations about an external team capturing our brand's tone, but Content 10x met and surpassed our expectations."
ANDY SMITH
Senior Content Marketing Manager, HatchWorks AI
The Solution: Finding a Content Partner
with a Comprehensive Approach
We’re proud to say that due to our strong reputation, glowing testimonials, and some personal recommendations from B2B marketing leaders, Content 10x emerged as the clear choice.
Our offering of strategic and comprehensive content creation and distribution services, coupled with our deep expertise in launching and running B2B podcasts, was exactly what HatchWorks AI was looking for.
Content 10x caught our eye for a few specific reasons, the price point was perfect. The attention to video, audio, and social media covered the full span of what we needed… it was the easiest choice we could have made.
Together, we launched Talking AI, a podcast that would help them to achieve their vision and become thought leaders in AI development.
Our end-to-end approach to video, audio, and social media content proved to be exactly what they needed. Our full-service solution covered everything from handling the podcast launch (a huge multi-step process that most marketing teams could do without!) to a dependable bi-weekly service consisting of:
Professional audio and video content production that consistently met high industry standards
Selecting and editing short video clips for social media that share different angles and insights from each conversation
Engaging content writing from social media copy to detailed show notes that enhanced each episode's value and searchability
Distribution of content across platforms, from podcast apps to social media, wrapped up in a rigorous QA review process
Integration with their long-term strategy, existing marketing channels and content initiatives
Sustainable development of thought leadership and market positioning
Content 10x has adeptly handled our video and audio editing, crafted engaging clips for social media, and maintained the integrity of our evolving brand visuals and voice. We can’t recommend Content 10x highly enough. They’ve been central to our success and growth, and we’ve become strong advocates of their work. The results speak for themselves, and their expertise has played a crucial role in getting us to where we are today.
What HatchWorks AI Achieved
Over three successful seasons, our partnership with HatchWorks AI would reshape not just their content strategy, but their entire market position.
"The process was smooth and fantastic. We felt a genuine sense of camaraderie - Content 10x always had our backs."
The Top Wins for HatchWorks AI
IMMEDIATE GROWTH
Consistent month-over-month growth in podcast listenership
Increased engagement across all content platforms
Enhanced visibility in the AI development space as industry thought leaders
A podcast that supported organic social media reach, their newsletter and events
Long-term results
Established credibility through expert conversations and thought leadership
Built valuable industry connections and networking opportunities
Created opportunities for speaking engagements at major conferences
Developed a distinctive voice in the AI development conversation
Unification of their content strategy
What emerged was more than just a podcast. The process helped HatchWorks AI develop what they call "connective tissue" between all aspects of their content program. From events to ads to social media, everything began working in harmony.
While it may not drive the highest KPIs directly, it influences everything else we do. It's been central to our success and growth.
Enhanced visibility in the AI development space
The Talking AI podcast drew attention thanks to its topical subject matter, but it kept people coming back for more insightful discussions on AI development from leading experts.
Audience growth
HatchWorks AI went from no podcast audience to steadily seeing consistent month-on-month growth of listeners and subscribers. Engagement across social media platforms also grew thanks to the podcast’s growing popularity.
SAVED TIME
Working with Content 10x meant that HatchWorks AI could focus on what they do best, leaving the launch and promotion of the podcast to us. Running and repurposing a podcast can take up significant resources that the HatchWorks AI team could use elsewhere in their strategy.
What stands out about Content 10x is their expertise in areas we didn’t have in-house. Their team not only saved us valuable time but also made the collaboration seamless and straightforward.
Internal team confidence & public speaking skills
Another valuable win is the lasting impact on HatchWorks AI's internal capabilities. Their marketing team managed to:
Absorb professional content production techniques and strategies
Develop stronger public speaking and presentation skills for industry events
Enhance their abilities to create compelling thought leadership content
Improve capacity for cross-platform content integration
It really has given us the confidence and the networking connections to move into public and private events to speak as thought leaders at conferences.
We partnered with Content 10x to position ourselves as thought leaders in the AI development space, and it’s been one of the best decisions we’ve made. From the outset, industry recommendations, their deep understanding of our company, combined with their perfect price point, made the choice an easy one. We launched a podcast with the goal of getting our ideas into conversations with experts, and Content 10x has been instrumental in helping us achieve that.
The onboarding process was seamless, and their support has been exceptional throughout our collaboration. Over three seasons, we’ve seen continuous month-on-month growth, and the entire process has run smoothly.
ANDY SMITH, Senior Content Marketing Manager, HatchWorks AI
The transformation from tech startup to AI thought leaders wasn’t just about content creation – it was about building a sustainable platform for industry leadership.
Through our partnership, HatchWorks AI became a go-to resource and industry leader that delivers consistent value while continuously building their market presence.
Content 10x will always have an advocate and evangelist in us. Partnering with them was the easiest choice we could have made.