Creating Live Experiences With Your Content - Content 10x Podcast

Creating Live Experiences with your Content

The internet and social media revolutionised the way information is consumed in part because it allowed readers and viewers to get involved. Even before social media, you could still comment on articles and get conversations going in message forums. But creating live experiences was somewhat more challenging. Live content takes “audience engagement” to a whole new

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Chatbots and Content Repurposing with Kelly Noble Mirabella - Content 10x Podcast

Chatbots and Content Repurposing with Kelly Noble Mirabella

Chatbots are a rising force in digital content marketing. Join me and chatbot-expert Kelly Noble Mirabella as we talk about how to use chatbots and content repurposing together to maximise engagement on Facebook. In short, a chatbot consists of a flow of “decision logic”, something you’ve undoubtedly come across before. Think to a time you found

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Lessons Learned After 1 Year Hosting - Content 10x Podcast

Lessons Learned After 1 Year Hosting The Content 10x Podcast

It’s official…the Content 10x podcast is one year old!!via GIPHYIn this week’s podcast and blog post I’ve taken the opportunity to reflect on what I’ve learnt from the podcast and attempted to give you my best examples of how you can repurpose your own podcast episodes (or other content if you don’t have a podcast),

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Having a Content Repurposing Strategy when Reviewing Content Requests - Content 10x Podcast

Having a Content Repurposing Strategy when Reviewing Content Requests

We all need a bit of help now and then. And whether it’s a few words of wisdom or a nudge in the right direction, giving your time to support someone else is a great thing. But when it comes to reviewing content requests, especially those that require a decent amount of time commitment, how can

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How To Use Analytics To Decide What Content To Repurpose - Content 10x Podcast

How To Use Analytics To Decide What Content To Repurpose

We often talk about how to repurpose your most recent content as fast and easily as possible. It’s fantastic to get those procedures locked in as consistent habits. But don’t forget, your back catalogue is a treasure trove of repurposing potential. If you’ve been creating content for a while, I can almost guarantee you have a ton

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How Transcriptions Can Play A Key Role in Content Repurposing - Content 10x Podcast

How Transcriptions Can Play A Key Role in Content Repurposing

It’s time we talked about transcriptions. They might not seem like the most exciting form of content, but they represent huge repurposing potential if you use them correctly. A transcript is simply the spoken word turned into the written word. It’s not always necessarily word-for-word, however. There are different ways to transcribe your content, but good transcribers

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How to Repurpose Your Content on Instagram with Jenn Herman - Content 10x Podcast

How to Repurpose Your Content on Instagram with Jenn Herman

I love Instagram. Anyone who follows me on social media would notice that I’m most prevalent on Instagram. I love it because I find it less noisy than other platforms, more fun, and generally a positive place. Plus, it’s all about the visuals, and I’m more of a visual person… after all a picture speaks

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How to Incorporate Content Repurposing into your FB Ad Strategy with Julia Bramble - Content 10x Podcast

How to Incorporate Content Repurposing into your FB Ad Strategy with Julia Bramble

Get ready to lose all fear of Facebook’s complicated Ads Manager and find out how it’s possible to get eyes on your content and interest in your business. Julia Bramble is my guest on this podcast episode. She’s a social media strategist, a coach, and a speaker. We met at Social Media Marketing World in 2017

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The Increasing Importance of Video Content - Content 10x Podcast

The Increasing Importance of Video Content

It’s finally happened. Mainstream companies are beginning to understand what many of us have known for a long time.Online content is big enough to shape the world. Specifically, video content. In the UK, like most countries, the Official Charts Company publishes a rank order of music by popularity every week. They’ve just announced that they are

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How Content Repurposing Can Improve SEO

How Content Repurposing can Improve SEO with Andy Crestodina

I am excited to introduce my fantastic guest this week, Andy Crestodina. We talk about Search Engine Optimisation (SEO) and how content repurposing can improve SEO to help you rank higher on Google. Andy is a content marketing expert – he’s a top-rated speaker, he’s written literally hundreds of articles for virtually all of the top

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A Simple Way to Post Horizontal Videos on IGTV and Instagram Stories - Content 10x Podcast

A Simple Way to Post Horizontal Videos on IGTV and Instagram Stories

Since Instagram released IGTV, we’ve been flooded with the same question… How can you post horizontal videos on IGTV? Much like Instagram Stories and Snapchat, IGTV features vertical videos. Given its focus on catering to the modern-day smartphone user, IGTV is a dream platform if you who want to share and consume long form, vertical videos. The

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Podcast Movement - How to Become LoveHow to Become Loved As A Podcaster (By Those Who Hate Podcasts) - Content 10x Podcast

Podcast Movement – How to Become Loved As A Podcaster (By Those Who Hate Podcasts)

I recently attended Podcast Movement for the first time, which was in Philadelphia this year and it was AMAZING! Podcast Movement is the biggest annual event for podcasters. And as a podcaster myself, and as someone who provides a service to fellow podcasters, I couldn’t resist! I learnt a lot about podcasting and where the podcast industry

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4 Ways To Add More Impact When Repurposing Content - Content 10x Podcast

4 Ways To Add More Impact When Repurposing Content

In this week’s podcast episode I challenge you to think of ways that you can add more impact when repurposing content. Specifically, I show you four ways that you can give your repurposed content that extra bit of “oomph”. When we talk about repurposing content, we are usually looking at ways that we can take one

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How to Run an Email List Building Challenge by Repurposing your Content

How to Run an Email List Building Challenge by Repurposing your Content

Is your email list running dry? Can you almost see the tumbleweed rolling through your inbox? Are you a little bit bored of the same old lead magnets…checklists, swipe files, templates…? If so, I’ve got the perfect solution…run an online email list building challenge. To listen to the podcast episode, hit play below, or read on for a more

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How to Create Audiograms for your Podcast

How to Create Audiograms for your Podcast: Wavve vs Headliner

If you have a podcast, how can you share your audio content on social media? Unlike photos and videos, getting audio content onto social media is not easy. Or is it…! Creating audiograms presents a perfect way to share audio content on social media. To listen to the podcast hit play below, read on for a detailed overview of

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How To Turn Your Blog Post Into A Multimedia Experience! - Content 10x Podcast

How To Turn Your Blog Post Into A Multimedia Experience!

Is blogging dead? Video, podcasts, live-casting, graphics…all of these different mediums are growing so popular, does anyone really want to read a blog post anymore? I would argue that the answer is yes, they do. However, nowadays, a text-only blog post has little chance of capturing your audience’s attention.   Why? Because people have short attention spans. Scanning is the

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6 Tips For Repurposing Video Content Onto Social Media - Content 10x Podcast

6 Tips For Repurposing Video Content Onto Social Media

Do you create videos for your website or YouTube channel? Do you go live every week on Facebook or Instagram? Perhaps you create videos for your membership site? Whatever your purpose may be, creating videos takes a lot of research, hard work and time – which is why you should think about repurposing video content for social media. To

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My Dad Wrote... Something That I Repurposed The Hell Out Of! - Content 10x Podcast

My Dad Wrote… Something That I Repurposed The Hell Out Of!

Repurposing has no limits. You can repurpose almost any piece of content into something much greater and more influential than the original. This is a subject I touched on in one of my previous podcast episodes, “Your Finest Content Hour May be Yet To Come”, where I talked about how your original piece of content

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Epic Podcast Repurposing - Content 10x Podcast

Epic Podcast Repurposing

Our Podcast 10x service is one of our most popular services, and with more and more people tuning into podcasts each week, it’s no surprise that so many podcasters want to expand their outreach. The average podcast listener spends 3.6 hours per week listening to their favourite podcasts – how amazing is that? Speaking of podcasts, if

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Creating Content for Twitter in Light of the Spam & Bot Crackdown

Creating Content for Twitter in Light of the Spam & Bot Crackdown

Unless you’ve been living under a rock, chances are, if you’re a Twitter user you’ve likely heard about the changes Twitter made to its platform back in March and April 2018. At the start of the year, the giant social media network announced they would be making changes to both the Twitter API and TweetDeck

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Your Finest Content Hour May Be Yet To Come - Content 10x Podcast

Your Finest (Content) Hour May Be Yet To Come

I’m going to try and change the way you think about your original content and your repurposed content. If you like, you can think of me as a Content Jedi Master here to change your mindset and teach you how to see beyond your original content to create something bigger, better and more valuable.via GIPHYIf you

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Repurposing Webinars with Louise Brogan- Content 10x Podcast

Repurposing Webinars with Louise Brogan

In this podcast episode, I’m thrilled to welcome Louise Brogan to the show. We had a fantastic discussion about repurposing webinars and how they can be used to grow your business! Louise is an online marketing consultant and the founder of SocialBeeNI​, where she helps small businesses and entrepreneurs market themselves through online courses, workshops, and

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Simple Ways to Repurpose Blog Content onto Instagram - Content 10x Podcast

Simple Ways to Repurpose Blog Content onto Instagram

Repurposing a blog post on Instagram requires a little more imagination and creativity than other social media platforms. With Facebook and Twitter, you can always just share a link to your blog post (not the most imaginative, but it can still work), or share some long or short form copy from your blog post. But

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Question & Answer Repurposing - Content 10x Podcast

Question and Answer Repurposing!

If you’re anything like me, you probably get asked a lot of questions. Don’t get me wrong; I LOVE answering people’s questions and providing thoughtful and considerate answers. But sometimes it can feel as though you’re stuck in a continuous loop…wait a minute…haven’t I answered this question before?!via GIPHYBut it doesn’t have to be this

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Repurposing on Pinterest with Kate Ahl - Content 10x Podcast

Repurposing on Pinterest with Kate Ahl

On this week’s podcast, I discuss the power of Pinterest with Kate Ahl. Kate is the proud owner of Simple Pin Media, where she helps content creators and small businesses grow their business using Pinterest. She works from home in a beautiful She Shed, managing over 100 clients and helping them to harness the power of

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Repurposing Your Video By Launching A Brand New Podcast - Content 10x Podcast

Repurposing your Video by Launching a (Brand New) Podcast

I get a lot of questions from people who want to repurpose video content into podcast episodes. But the thing is, they don’t already have an established podcast. Starting a podcast for the first time can seem intimidating. Even in that case, when you have the audio recorded and ready to go, there are still a

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How to Repurpose your Blog Post into a Video - Content 10x Podcast

How to Repurpose your Blog Post into a Video

Do you know that you can repurpose your blog posts into a video using an awesome online tool? You don’t have to put yourself on camera (great for those of us that are a bit camera shy!), and you don’t have to have advanced video editing skills either! If you spend a lot of time creating

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Is Cross-posting Effective or Just Plain Lazy - Content 10x Podcast

Is Cross-posting Effective or Just Plain Lazy?

Is cross-posting effective? This is a question that I get asked a lot. What I mean by cross-posting is when you post your content from one social media platform to another automatically. In particular, I get asked about Instagram a lot, specifically whether you should let Instagram also post to Facebook.Post reach on Facebook I did some

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How to Repurpose Content on LinkedIn with Cathy Wassell - Content 10x Podcast

How to Repurpose Content on LinkedIn with Cathy Wassell

This week on the podcast I talk about LinkedIn with Cathy Wassell. Cathy is a marketing strategist with 20 years’ experience who now specialises in social media marketing, strategy and paid ads.  She runs her social media consultancy Socially Contented and her Facebook group for small business owners. She lives and breathes social media and what

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Convert Your Blog Post To A PDF - The Best Tool Ever - Content 10x Podcast

Convert Your Blog Post Into A PDF: The Best Tool Ever!

I’m going to show you a really simple and quick way to convert your blog post into a PDF document. But first let me tell you why it can be a good thing to do.Your blog as a content upgrade In my last post and in podcast episode 24, I talked all about content upgrades covering

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Repurposing Your Content Into A Content Upgrade - Content 10x Podcast

Repurposing Your Content Into A Content Upgrade

Have you ever been curious about how you can repurpose your content into a content upgrade?  Do you know what a content upgrade is? In this post, and in episode 24 of the podcast, I explain what content upgrades are, provide some tips on how to create them, along with plenty of different examples of content

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How to Repurpose Live Events with Janet Murray - Content 10x Podcast

How to Repurpose Live Events with Janet Murray

This week on the podcast I’m really pleased to introduce you to Janet Murray, and we talk all about how to repurpose live events! Janet has a journalistic background, with over 17 years of experience writing and editing for national newspapers. She has built a hugely successful blog, podcast and social media following.  Her specialism is

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How Much Time Should You Spend Repurposing Content - Content 10x Podcast

How Much Time Should You Spend Repurposing Content?

This week I answer the question – how much time should you spend repurposing your content? I get asked this question all the time. My initial thoughts are that the question should be reframed because content repurposing is still a form of content creation. Therefore, content creation and content repurposing shouldn’t really be seen as two separate things. The

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Converting Content Into A Best Selling Book with Chris Ducker - Content 10x Podcast

Converting Your Content Into A Best Selling Book With Chris Ducker

This week’s podcast episode is a really special one for me, and a real treat for you! I interview my mentor and good friend Chris Ducker. Chris is the founder of Youpreneur.com—the entrepreneurial mastermind community that helps experts become the go-to leader in their industry. As a serial entrepreneur, Chris has built several businesses since venturing into the

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How to Decide What Content to Repurpose - Content 10x Podcast

How To Decide What Content To Repurpose

Do you have lots of content that you’ve created in the past that you would like to bring to life again? Perhaps you’ve got hundreds of blog posts, many are still just as relevant today as the day you wrote them. Or maybe you’ve just given yourself a pat on the back for recording your 100th…1000th…10,000th podcast

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How to Repurpose Your Content Using SlideShare with Ana Hoffman - Content 10x Podcast

How to Repurpose Your Content Using SlideShare with Ana Hoffman

Have you ever considered creating presentations to communicate with your audience? Did you know that creating SlideShare presentations can be a brilliant starting point for content repurposing? This week on the podcast I’m joined by Ana Hoffman. Ana is an expert in online marketing and the founder of the successful blog Traffic Generation Café, where she

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How to Plan & Create Your Content For Repurposing - Content 10x Podcast

How To Plan & Create Your Content For Repurposing

This week on the podcast I share how you can create content with repurposing in mind. How can you reverse engineer the content creation process so that you have content that is perfect for repurposing? In other words, you give your content a high repurpose-ability factor (…just made that word up…it’s good isn’t it!). I truly believe that

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Content Stacking with Colin Gray - Content 10x Podcast

Content Stacking with Colin Gray

This week on the Content 10x Podcast I speak with Colin Gray about content stacking. Colin is the founder of ThePodcastHost.com – a website all about podcasting covering podcasting skills, resources, equipment (and podcast ‘shiny objects’!), and pretty much all things podcasting! Colin also has a coaching membership for podcasters, and a podcasting app called Alitu. When

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Content Repurposing: The Done-For-You Option - Content 10x Podcast

Content Repurposing: The Done-For-You Option

For the past few of weeks I’ve shared lots of tips and advice on getting started with content repurposing. A couple of weeks ago my focus was on getting started when you are going it alone and don’t have someone helping you / a team. Then last week I provided advice on what to do if you

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Content Repurposing: How To Use Paid Help Effectively - Content 10x Podcast

Content Repurposing: How To Use Paid Help Effectively

Content repurposing is a brilliant thing to do, but it does take time and your time is a very valuable commodity. If you decide to get help and have a small budget to do so, then this week’s podcast episode will be super useful for you. Last week on the podcast I shared my ideas on

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Content Repurposing: Low Cost DIY Strategies - Content 10x Podcast

Content Repurposing: Low Cost DIY Strategies

This week on my podcast, and in this post, I talk about getting started with content repurposing when you are going it alone, i.e. when you don’t have a person or team of people to help you.  What you can achieve with content repurposing does depend to a large extent on the time and resources that

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How to Repurpose Membership Site Content with Mike Morrison - Content 10x Podcast

How To Repurpose Membership Site Content with Mike Morrison

This week on the podcast I had the pleasure of speaking with Mike Morrison about how you can repurpose membership site content. Mike and I first met at a small, private mastermind session with Chris Ducker in early 2017.  Since then, I’ve had the pleasure of hanging out with Mike at conferences and events in

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Repurposing Tips & Content Predictions for 2018 - Content 10x Podcast

Repurposing Tips & Content Predictions for 2018

In this week’s podcast episode and blog post I‘ve decided to get my crystal ball out and share my top 5 predictions for online content marketing in 2018. Plus, since my focus is ALWAYS on content repurposing, I also share my top content repurposing tips with all 5 predictions. Let’s jump straight in…#1: Brands & Small Businesses

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How to Repurpose Facebook Live Videos With Ian Anderson Gray - Content 10x Podcast

How To Repurpose Facebook Live Videos With Ian Anderson Gray

This week’s podcast episode is all about how you can repurpose Facebook Live videos and I have the pleasure of introducing you to a fantastic guest – Ian Anderson Gray. Ian is a live video marketing confidence coach and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer and consultant. He has a

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Repurposing & Respecting the Social Media Platforms - Content 10x Podcast

Repurposing & Respecting the Social Media Platforms

Content repurposing is about taking content and sharing it in new and different ways. Respect plays a HUGE role in this. Respect? For who? For what? I hear you ask!  I’m talking specifically about respecting the platform that you put your content onto and the associated audience. For example, I often get asked the question, “Can I

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