Clever ways to Repurpose Client Testimonials and Reviews - Content 10x Podcast

Clever ways to Repurpose Client Testimonials and Reviews

The power of social proof should never be underestimated. A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerful and the most persuasive marketing and sales messages come from our own happy customers. Reviews show future potential clients that you are a credible,

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Engagement Metrics - How to Find Out if People Actually Consume your Content

Engagement Metrics: How to Find Out if People Actually Consume your Content

There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audience’s behavior beyond the download, subscribe or follow. They help us to work out if people are actually consuming

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How to Repurpose a Podcast on Social Media

How to Repurpose a Podcast on Social Media

Hosting a podcast is a great way to position yourself as a knowledgeable expert in your industry. Not long ago most people would have said “what’s a podcast”, but in 2019, according to Edison Research, 50% of all US homes are avid podcast listeners – that’s over 60 million houses! This is great, BUT what happens

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Best of Social Media Content Repurposing Tips - Content 10x Podcast

Best of Social Media Content Repurposing Tips

On a mission to maximise your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose long-form content onto social media (blog, video, podcast etc). Not only that, but you can repurpose social media content too. For example, you can repurpose your Facebook Live videos, IGTV

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How Effective Podcast Repurposing Has Helped a Niche Offline Business Grow with Mike Richards - Content 10x Podcast

How Effective Podcast Repurposing Has Helped a Niche Offline Business Grow with Mike Richards

Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you’ve considered starting a podcast but you’re worried it won’t be worth the effort because you work in a niche industry where podcasts are not a ‘thing’? If so, think again. You’re about

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Content 10x The Book – An Update & How to Repurpose Content into a Book

Content 10x The Book – An Update and How to Repurpose Content into a Book

It’s been a lot of hard work…early mornings, late nights, weekends…but I’m pleased to let you know that my first ever book is soon to be published! It’s called Content 10x: More Content, Less Time, Maximum Results. My book is the ultimate guide to reaching more people online. It teaches readers all they need to know

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How to Get Started with LinkedIn Live with Ian Anderson Gray - Content 10x Podcast

How to Get Started with LinkedIn Live with Ian Anderson Gray

Guess who’s back on the podcast? None other than Ian Anderson Gray, who returns to share more of his infinite wisdom when it comes to utilising live video for business. Last time we had Ian on the show, we talked about how you can repurpose Facebook Live videos to help maximise reach. Now, it’s time to

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Repurposing to Stay Consistent with your Content - Blog Image

Repurposing to Stay Consistent with your Content

Are you consistent with your content? Or, do you struggle to keep up? If you’re in a habit of falling off track when it comes to creating and publishing regular, consistent, content don’t be too hard on yourself. It can happen to us all. In particular, there can be really challenging times in the year, like during

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How to Create Content that Sells with Jess Lorimer - Content 10x Podcast

How to Create Content that Sells with Jess Lorimer

Generating quality content is a great way to position yourself as a leader in your niche, enhance brand awareness and grow your audience. But, that’s only the beginning of what your content can really do for the growth of your business. You have to create content that sells. If you’re willing to put the work into

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Changes to IGTV - Repurposing YouTube videos onto IGTV

Changes to IGTV – Repurposing YouTube videos onto IGTV

Did you know that IGTV is no longer a vertical video only platform? If you’re an Instagram user, you’ve probably already observed that the platform now supports landscape video. Does this change present a whole host of repurposing opportunities? To learn more about my thoughts on this check out my video below. This is a landscape video

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How to Repurpose a Podcast into a Cartoon Video Animation - Content 10x Podcast

How to Repurpose a Podcast into a Cartoon Video Animation

If you have a podcast, repurposing your episodes into an avalanche of new content is one of the best ways to spread awareness. Repurposing your content can also lead to attracting more listeners and help you reach a larger audience. With the popularity of podcasts continuing to grow there’s so much content to consume online. As

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5 Ways to Measure The Effectiveness of Your Content Repurposing - Content 10x Podcast

5 Ways to Measure The Effectiveness of Your Content Repurposing

Although your content repurposing strategy might be on fire and bring a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without monitoring the numbers. You need to measure the impact of content repurposing. In this episode, I wanted to respond to some feedback I recently had when

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How to Repurpose a TEDx Talk with Mark Asquith

How to Repurpose a TEDx Talk with Mark Asquith

Delivering a TEDx Talk is a highly sought-after accolade for many speakers.​ Giving a TEDx Talk can have far reaching, positive outcomes. If you are a speaker it really raises the bar for you to call yourself a TEDx speaker. In many ways, it gives you that x-factor and brings some bling to your speaker reel!​ The goal of

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Key Findings From The Infinite Dial 2019 Report - Content 10x Podcast

Key Findings From The Infinite Dial 2019 Report

We can learn a lot about current trends and user behavior on social media by looking at the data uncovered by Edison Research and Triton Digital’s Infinite Dial 2019 report.  On episode 84 of the podcast, “Podcast Repurposing Has Never Been More Important,”  I shared insights from Edison Research’s Podcast Consumer Report 2019. We dug deep

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Podcast Repurposing Has Never Been More Important - Content 10X Podcast

Podcast Repurposing Has Never Been More Important

We talk about podcast repurposing a lot here at Content 10x HQ, but just how necessary is it to attract and maintain a loyal following?  In my opinion, the Edison Research Podcast Consumer Report 2019 answers this question with a resounding – YOU MUST REPURPOSE YOUR PODCAST!!  This really insightful research study reveals lots of interesting insights about the podcasting audience in America and

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What is your Content Repurposing Knowledge to Action Gap? - Content 10X Podcast

What is your Content Repurposing Knowledge to Action Gap?

Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t. You may be experiencing a knowledge to action gap. I want to help you identify your knowledge to action gap when it comes to getting

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Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps! - Content 10x Podcast

Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps!

If you create video and audio content, then in all likelihood, if you’re human…mistakes and mishaps will have been made along the way!  Great news! You don’t need to delete all of your bloopers, you can start repurposing your bloopers!​​ In this episode, I look at why and how you can save outtakes and begin repurposing bloopers and recycle them within a different context.   You can

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How to use Hashtags on Instagram - Content 10x

How to Use Hashtags on Instagram

Do you want to get more eyes and engagement on your Instagram posts? I bet you do. After all, what’s the point in creating and publishing all of that amazing visual content if nobody sees it?   As a creative agency we see first-hand, every day, that Instagram posts with hashtags get way more engagement than those without any.  But,

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The Importance of Visual Content

The Importance of Visual Content

It takes a lot of effort to create an engaging piece of content. But the creation of a piece of content is only half of the job; the rest lies in how you publish the content.  There are smart ways to do this, and not so smart ways. It’s worthwhile learning the difference.   To find out

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What’s working on LinkedIn with Sam Rathling - Content 10x Podcast

What’s working on LinkedIn with Sam Rathling

Let’s talk repurposing content on LinkedIn. LinkedIn is an extremely popular social media and content platform. I’m seeing more and more people using it and getting results from it too.  In fact, Gary Vaynerchuk declared 2019 as LinkedIn’s year.  Let’s not forget it’s not long ago that he was telling anyone who would listen that Snapchat was the platform to be on and anyone who’s anyone would be on

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Copy Repurposing: How to Make Your Words go Further - Content 10x Podcast

Copy Repurposing: How to Make Your Words go Further

​Have you ever spent a long time finding exactly the right words to use for your content? Maybe you were trying to find that perfect phrase for your homepage, captivating opening to a blog post, or genius sales copy for a new landing page?  We’ve all been there. Finding the right words and phrases is not easy.   Copywriting

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The Importance of Branding When You Repurpose Content with Phil Pallen - Content 10x Podcast

The Importance of Branding When You Repurpose Content with Phil Pallen

We all know that branding is important for your business. Being able to instantly recognise a brand by strong visual content or a simple catchphrase can be very powerful, but staying consistent to your brand goes way beyond just your logo.   It takes a lot of consideration to inject personality into a brand. Once you have created your brand, consistency is key. When you repurpose

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Can You Improve Your Content Distribution? - Content 10x Podcast

Can You Improve Your Content Distribution?

Do you ever stop and think about whether your content is published in as many relevant places as possible? You go to so much effort to create your content…your podcast episodes, video content, blog posts, etc, so how widely distributed is your content when you hit the ‘publish’ button? Also, do you take action to help ensure

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How to Repurpose Content on Facebook - What’s Working in 2019 with Liz Melville - Content 10x Podcast

How to Repurpose Content on Facebook: What’s Working in 2019? with Liz Melville

Despite the bad press that Mark Zuckerberg and his team have received of late at the all mighty social media giant that is Facebook…regarding data scandals and so on….the fact of the matter is, Facebook is going nowhere. There are still over 2 billion active users on Facebook each month. The question is, as a content

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How to Promote Your Content Like it’s a Movie Premiere! - Content 10x Podcast

How to Promote Your Content Like it’s a Movie Premiere!

Can you imagine a great movie like ‘The Shawshank Redemption’ being sat on a dusty old shelf…not being watched and acknowledged for its greatness because not enough people knew it existed?  (funnily enough I talk more about this film in episode 34  of the podcast). The truth is, even the best movie in the world would

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How to Effectively Repurpose your Content into a Press Release with Sally Falkow - Content 10x Podcast

How to Effectively Repurpose your Content into a Press Release with Sally Falkow

Do you know how to create press releases in order to get your content in front or your desired audience in the newspaper, on radio and television? Perhaps you’re thinking why would you do this?…why bother with press releases in the digital age when we can reach so many people via social media and other means?

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Why You Should Maximize the Content That You Create for Events - Content 10x Podcast

Why You Should Maximize The Content That You Create For Events

Do you have an upcoming business-related event that you hope will generate more leads? Maybe you hope that it’ll help position your business as a leader in your market? Or, perhaps you want the opportunity to spread brand awareness. Conferences, trade shows, workshops, seminars, networking events and so on can put your business in front of

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How to Repurpose a Podcast into a Book with Emily Prokop - Content 10x Podcast

How to Repurpose a Podcast into a Book with Emily Prokop

Have you ever thought the unthinkable? No, I’m not talking about eating cereal at night, more: what if I could repurpose my podcast into a book? It’s a crazy thought, right? Repurposing content into a book is a topic I’ve never actually covered before on the podcast or in the blog, but it really intrigues me.

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3 Smart Ways to Repurpose Video & Audio Content to Written Content - Content 10x Podcast

3 Smart Ways to Repurpose Video & Audio Content to Written Content

Want to discover 3 smart ways to repurpose video content and audio content? Wondering why you’d want to?….read on… Did you know that one in ten blog posts are compounding? This means that organic search increases their traffic over time and one blog post could potentially send an army of traffic your way. Wouldn’t it be great

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How to Repurpose a Podcast into an Alexa Flash Briefing with Sigrun - Content 10x Podcast

How to Repurpose a Podcast into an Alexa Flash Briefing with Sigrun

Smart speakers, for example Amazon Alexa and Google Home, are an electronic ‘gadget’ that seem to have gone from something relatively new to something that has a common place in many households at an alarmingly fast rate. Hands up if you have one? (I do) In fact, Edison Research in 2018 found that over 43 million

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Creative Content Repurposing - Slides to a Comic Book

Creative Content Repurposing: Slides to a Comic Book

You’ve probably noticed from our logo, branding, and social media presence that at Content 10x we’ve got a bit of a thing for superheroes (well…we are content superheroes after-all!) and comic books. So much so that we recently wrote, designed and published our own comic book which tells an exciting tale of content repurposing, and it

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Importance of Video Marketing with Jason Hsiao - Content 10x Podcast

Importance of Video Marketing with Jason Hsiao

Video dominates the internet. Everywhere you go, everywhere you look – there’s video content. Video is the public’s #1 favorite type of content on social media – a Cisco study predicted that by 2019 80% of content consumed online will be video – and looky here, we’re in 2019! {On that note, here’s a short video of

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4 Top Tips on How to Convert Video to Audio - Content 10x Podcast

4 Top Tips on How to Convert Video to Audio

Do you want to learn how to convert video to audio? I’ve had so many people ask me recently if that is possible and if so, how? Despite what you might think, extracting audio from a video isn’t as easy as uploading your file to a dodgy MP4 to MP3 free converter app. Want to create something of

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How Creating a Variety of Multimedia Content Has Transformed a Fitness Business with Chris Knott - Content 10x Podcast

How Creating a Variety of Multimedia Content Has Transformed a Fitness Business with Chris Knott

I’d like to introduce you to a good friend of mine, Chris Knott. Chris has completely changed his personal training business over the last few years and this can largely be attributed to creating online content, embracing a multimedia content approach and being consistent. I find this really interesting because Chris had a ‘bricks and mortar’

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Content Marketing Predictions for 2019 - Content 10x Podcast

Content Marketing Predictions for 2019

At this time of the year I always like to take some time to reflect, plan and set new goals. In particular, it’s a time when I reflect on everything that I’ve learnt from the past year of running my business, attending events, the business mastermind that I belong too, reading books, consuming content created

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The Best of Content Repurposing in 2018 - Top 5 Podcast Episodes - Content 10x Podcast

The Best of Content Repurposing in 2018: Top 5 Podcast Episodes

As 2018 draws to a close I decided to wrap up the year by sharing with you the 5 most popular Content 10x podcast episodes of 2018 (based on downloads). Thanks to each and every one of you for your continued support of the show. I already have some wonderful podcast episodes lined up for 2019, but

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Content Planning & Content Repurposing with Janet Murray - Content 10x Podcast

Content Planning & Content Repurposing with Janet Murray

Would you like to learn how you can plan your content strategy and content repurposing plan for the whole year without spending hours sifting through the web for inspiration? My special guest, Janet Murray, can help you do just that. And don’t worry, content planning for a year of content doesn’t take as long as you

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The Gift of Repurposing: 5 Giveaway Ideas from your Existing Content - Content 10x Podcast

The Gift of Repurposing: 5 Giveaway Ideas from your Existing Content

Do you find yourself thinking of ways that you can take part in holiday giveaways, and subsequently find yourself pondering appropriate giveaway ideas? Whatever the holidays/occasions that you celebrate are, be it Christmas, Thanksgiving, Easter, Diwali, Eid….they all often come with gifting and generosity. Check out this video trailer of what I cover in this episode and

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8 Ways to Create Content at Live Events - Content 10x Podcast

8 Ways to Create Content at Live Events

Let me ask you a question…do you create content at live events? Not just at the events, but before, during and after? If your answer is no then you are missing a huge content opportunity. {Find out what I cover in this post by watching this short trailer} Going to events is a fantastic thing to do,

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25 Days of Content-XMas

25 Days of Content 10Xmas

We’re getting into the festive spirit here at Content 10x!And it’s just in time too… because we’ve had word from the North Pole that Santa needs some help this year! With everything going on in the world, it’s no surprise that Christmas cheer is at an all time low. Join us through til the 25th December as

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Super Engaging Ways to Repurpose Twitter Chats with Madalyn Sklar - Content 10x Podcast

Repurposing Twitter Chats with Madalyn Sklar

Have you ever taken part in a Twitter Chat? When it comes to repurposing content, we spend a lot of time thinking about what we can post to Twitter, rather than repurposing content that’s already on there. I was keen to speak to someone who’s a real expert in Twitter and a number of my friends pointed

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Content Video Trailers: Promote your Content with Short Videos - Content 10x Podcast

Content Video Trailers: Promote your Content with Short Videos

What is a content video trailer and how do you create them to promote your latest blog, podcasts, or video content? This is the topic of this week’s podcast and blog post, so here’s an example I made for this post: I’m adding something new to my content process and I’d like to share it with

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Automation of Podcast and Facebook Live Repurposing with Hani Mourra - Content 10x Podcast

Automation of Podcast and Facebook Live Repurposing with Hani Mourra

How much of your repurposing process can be hands-off? At Content 10x we provide a custom personalised service where we repurpose our clients content into new and creative formats whilst making it suitable for each platform that they want to build a presence on. But what if you want to repurpose your videos and podcasts but you

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Turning Your Content on It's Head - Content 10x Podcast

Turning Your Content on Its Head

You already know how to multiply your content into different formats. You can expand that even further, making fresh content by looking at a topic from a totally different angle. {Find out what you can learn from this article by watching the video below} How do you repurpose the message of a piece of content to

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7 Essentials of High Converting Websites with Matt Eldridge - Content 10x Podcast

7 Essentials of High Converting Websites with Matt Eldridge

Do you feel like your website is leaking a lot of potential customers and losing you money? If you do, it can only be because you don’t have a high converting website. In this episode, my guest and I might be able to help you on that journey to having the stickiest website in your niche! {To

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