The Content 10x Blog

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Lessons Learned from 100 Episodes of the Podcast

We’re celebrating 100 episodes of the Content 10x podcast! Aside from clinking champagne glasses and wondering where the time went (time flies when you’re having fun!) my team and I have taken this milestone as an opportunity to reflect on lessons learned from recording, publishing and repurposing 100 podcast episodes consistently for 100 weeks in a

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5 Ways to Repurpose Your Guest Appearances

There are lots of ways that you can be asked to share your knowledge and expertise as a guest contributor to other people’s content. From being interviewed on someone else’s podcast, to writing a guest post for another website, to contributing to a membership site training session…the possibilities are endless. It’s a great thing to be

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The Best Way to Repurpose Content on Twitter with Dan Knowlton

Twitter is a fantastic platform to engage with people. You can use Twitter to build connections, have conversations, and share your thoughts with the world. However, with 500 million tweets per day, how can you stand out and grow your audience? And, more importantly, how can you repurpose your longer form content effectively on the

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Clever ways to Repurpose Client Testimonials and Reviews

The power of social proof should never be underestimated. A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerful and the most persuasive marketing and sales messages come from our own happy customers. Reviews show future potential clients that you are a credible,

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Engagement Metrics: How to Find Out if People Actually Consume your Content

There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audience’s behavior beyond the download, subscribe or follow. They help us to work out if people are actually consuming

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How to Repurpose a Podcast on Social Media

Hosting a podcast is a great way to position yourself as a knowledgeable expert in your industry. Not long ago most people would have said “what’s a podcast”, but in 2019, according to Edison Research, 50% of all US homes are avid podcast listeners – that’s over 60 million houses! This is great, BUT what happens

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