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Is Cross-posting Effective or Just Plain Lazy?
Is cross-posting effective? This is a question that I get asked a lot. What I mean by cross-posting is when you post your content from one social media platform to another automatically. In particular, I get asked about Instagram a lot, specifically whether you should let Instagram also post to Facebook.Post reach on Facebook I did some […]
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How to Repurpose Content on LinkedIn with Cathy Wassell
This week on the podcast I talk about LinkedIn with Cathy Wassell. Cathy is a marketing strategist with 20 years’ experience who now specialises in social media marketing, strategy and paid ads. She runs her social media consultancy Socially Contented and her Facebook group for small business owners. She lives and breathes social media and what […]
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Convert Your Blog Post Into A PDF: The Best Tool Ever!
I’m going to show you a really simple and quick way to convert your blog post into a PDF document. But first let me tell you why it can be a good thing to do.Your blog as a content upgrade In my last post and in podcast episode 24, I talked all about content upgrades covering […]
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Repurposing Your Content Into A Content Upgrade
Have you ever been curious about how you can repurpose your content into a content upgrade? Do you know what a content upgrade is? In this post, and in episode 24 of the podcast, I explain what content upgrades are, provide some tips on how to create them, along with plenty of different examples of content […]
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How to Repurpose Live Events with Janet Murray
This week on the podcast I’m really pleased to introduce you to Janet Murray, and we talk all about how to repurpose live events! Janet has a journalistic background, with over 17 years of experience writing and editing for national newspapers. She has built a hugely successful blog, podcast and social media following. Her specialism is […]
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How Much Time Should You Spend Repurposing Content?
This week I answer the question – how much time should you spend repurposing your content? I get asked this question all the time. My initial thoughts are that the question should be reframed because content repurposing is still a form of content creation. Therefore, content creation and content repurposing shouldn’t really be seen as two separate things. The […]
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Converting Your Content Into A Best Selling Book With Chris Ducker
This week’s podcast episode is a really special one for me, and a real treat for you! I interview my mentor and good friend Chris Ducker. Chris is the founder of Youpreneur.com—the entrepreneurial mastermind community that helps experts become the go-to leader in their industry. As a serial entrepreneur, Chris has built several businesses since venturing into the […]
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How To Decide What Content To Repurpose
Do you have lots of content that you’ve created in the past that you would like to bring to life again? Perhaps you’ve got hundreds of blog posts, many are still just as relevant today as the day you wrote them. Or maybe you’ve just given yourself a pat on the back for recording your 100th…1000th…10,000th podcast […]
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How to Repurpose Your Content Using SlideShare with Ana Hoffman
Have you ever considered creating presentations to communicate with your audience? Did you know that creating SlideShare presentations can be a brilliant starting point for content repurposing? This week on the podcast I’m joined by Ana Hoffman. Ana is an expert in online marketing and the founder of the successful blog Traffic Generation Café, where she […]
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How To Plan & Create Your Content For Repurposing
This week on the podcast I share how you can create content with repurposing in mind. How can you reverse engineer the content creation process so that you have content that is perfect for repurposing? In other words, you give your content a high repurpose-ability factor (…just made that word up…it’s good isn’t it!). I truly believe that […]
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