The Content 10x Blog
Over 200 blog posts on content repurposing. Discover a new post every Thursday
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How often do you review your content strategy? We like to look at ours at the beginning of each year. It’s a habit that we’ve got into at Content 10x and it’s proven to be hugely beneficial. In fact, after reviewing our plan for 2023 we decided on some big changes. In this blog post, we give three
Interviews often play a really important role in the content creation process, but how do you prepare and conduct really excellent expert interviews? To help answer this question, our founder Amy Woods spoke to Sarah Goff Dupoint. Sarah is Principal Writer at Work Life by Atlassian where she has worked in different roles for 11 years.
Great content comes in so many different formats… But if you find that you are delivering a lot of that great content in-person and then, when everyone leaves the room, you’re left wondering if you could do more with it, then it’s time to look at ways you can repurpose it online. Press play to listen to
What’s going to happen in content marketing in 2023? It’s time to get the Content 10x crystal ball out! While we can’t be 100% certain we have five predictions that we’d like to share. We’ve done this style of blog post and podcast episode each year since 2018 so it’s become a bit of a tradition and looking
Is the ultimate end goal of content repurposing to be everywhere? Because if you’re everywhere, you will reach, connect with and convert more people, right? The truth is, while this might have been the case for our forebears, it’s not necessarily the best approach today. In this blog post we’re going to look at why content repurposing isn’t
It’s tough out there for content creators and marketers. It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half the Google searches end without a click, and social media algorithms clearly reward platform-native content and penalize content with external links. So how do marketers navigate this brave
Neurodiversity is a fascinating topic – it’s important to get to grips with the fact that we all learn and communicate in different ways. Content repurposing is at the heart of this. Because it’s all about adjusting your content to meet and connect with different audiences and their preferences and needs. In this blog post, let’s look
As a content marketer, evergreen content is the gift that keeps on giving. It has sustained interest over time so it guarantees a steady stream of traffic, plus all the repurposed content you create from it will have a longer shelf life too, meaning the ROI is high. This blog post covers how you define evergreen content,
Creating and repurposing content is great, but it only really works if your audience finds your content helpful. So how to do you find out what they care about most, or what they really need solutions for? Well, you ask them! In this podcast episode and blog post we look at eight really effective ways to ask your
If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing and tell their story more effectively. Over the last ten years,
Ever wondered how content marketers come up with ideas for content week in and week out? The answer is, you have to keep your eyes and ears open… but sometimes you’ll have to go digging for them! Our ideal clients are providing content ideas all the time. We just need to know where to look for them. This
The Content 10x podcast and blog is five! The first episode went live on 19th October 2017, so this is our 5th birthday blog post. We want to, first and foremost, say a massive thank you to our wonderful Content 10x audience. To those of you who have just discovered us, to those who have been listening,
Content repurposing is about doing more with less, but how do you avoid falling into the trap of creating and distributing mediocre repurposed content from an average piece of core content, because… well… that’s just what you do every Tuesday? In this podcast episode and blog post we look at how to do more with less,
It’s every content marketers dream to have an active, engaged community. Not only does it help to entrench you as an expert in your field, but it also provides an unending supply of relevant content going forward. In this episode of the Content 10x podcast, our founder and host, Amy Woods speaks with presenter coach and
Have you considered scorecard marketing? It’s an innovative and exciting way to provide personalized content to your audience, while generating targeted leads. Plus, it goes hand-in-hand with content repurposing! You can repurpose content to create your scorecard… and you can create new content based on the insights received from your scorecard. Our Content Repurposing Effectiveness Scorecard was
Content repurposing is the most effective way to squeeze every last drop of quality out of your content. But if it’s done well and comprehensively, it’s not a one-person job. This is why it’s so important to encourage a content repurposing mindset in your whole team. In this podcast episode and blog post, we cover what it
Systems and processes play a huge part in the success of any business. Former Indian President A.P.J. Abdul Kalam once said, “excellence is a continuous process and not an accident”. A powerful statement and one that backs up the need for effective systems and processes in any business and more specifically, in your content repurposing strategy. We
There are many situations in life when you ask yourself, “How can I do this?” when the question should actually be, “Who can help me do this?” Who Not How is a concept developed by strategic coach and entrepreneur, Dan Sullivan, and organizational psychologist, Dr. Benjamin Hardy, and is the subject of their book, Who Not
Have you embraced creating video content for LinkedIn? 97% of B2B marketers use LinkedIn for content marketing – how do you cut through all of that noise? It’s crucial you stand out and what better way than by letting your personality shine on camera? Alicia Henderson, LinkedIn Video and Business Strategist, joined The Content 10x Podcast to share
It’s no secret that short-form videos have taken over social media and they are here to stay. In their 2022 Marketing Industry Trends Survey, Hubspot found that short-form video has the highest ROI of any social media marketing strategy. Furthermore, more than half of marketers who use short-form video, plan to increase their investment throughout
Over the past decade, our appetite for online learning has been steadily on the rise, then during the pandemic it understandably sky rocketed. According to statista.com, the global e-learning market is forecast to reach almost 400 billion US dollars by 2026. Ultimately, people have an appetite to upskill and are keen to do it from the
White papers are excellent marketing tools for B2B businesses. They exist to inform, explain and educate, and there are a number of reasons why repurposing your long-form content into even longer-form content is a good idea… that said, this type of long-form, educational content takes time to create, so that’s why we want to look
We all know how vital content is in building a successful brand. It’s key to connecting with your audience and providing value. But of course, we don’t just build an audience for audience’s sake. There needs to be intention behind audience growth. Daniel Priestley is a leading authority in scaling businesses. He is the co-founder of Dent
With time and attention spans limited, it may seem counter-intuitive to extend your long-form content into something even longer. Besides, we often think of repurposing as taking long-form content and turning it into brilliant short-form content, like those impactful social media quotes, hilarious memes and memorable Reels and TikToks that we love so much. But this isn’t
We all know the world of content marketing is constantly evolving. And as the online world becomes more noisy and saturated, the need to keep on top of what’s working is increasingly important. Something we’ve noticed recently is that more and more brands and creators are sidelining audio-only content in favor of video AND audio content. Video’s
Have you ever considered who is consuming your short-form content versus your long-form content? Are they the same people? Do they have the same motivations? And most importantly…how do you convert those casual fans of your short-form content into devoted superfans of your long-form content? In this episode and blog post, we reveal some top tips on doing
Have you ever considered repurposing content for Pinterest? With a whopping 433 million monthly users, there’s clearly a ton of potential for B2B marketers to break through on the platform. If you aren’t using Pinterest yet but you want to incorporate it in your content marketing strategy, the good news is there are some great to
We all love hearing feedback from customers about our products and services. The good feedback can be celebrated and shared far and wide. The not-so-good feedback gives us the opportunity to reflect and improve. The comments, stories and experiences that our customer share with us can be the fuel we need to continue creating great content. One
Content marketers: are you creating tons and tons of video content? If so, you will benefit from reading this blog post! A HubSpot report in 2022 found that 54% of people want to see more video content from businesses and brands. You might be thinking: ‘I have enough on my plate as it is!’ But the great thing about
Attending and getting involved in events is often a core part of a content marketing strategy. Whether it be in-person or virtual, if you’re investing time in speaking, sponsoring and exhibiting at events then you simply must make the most of the content opportunities. But what are the best ways to maximize the content that you create
We’re all looking for something unique to add to our marketing strategy and incorporating animated content can be an innovative and dynamic way to do so! Animation can appeal to everybody and its influence is global. You may think that animation is just too lighthearted, silly or even childish for your brand, especially if you’re B2B. But
Fluffing your lines, dogs barking or construction workers making a racket outside…three good reasons to hit ‘stop’ on your video or audio recording and start from scratch. But could your bloopers and mishaps actually be repurposed into quality content? The video and audio content you create that features any of these slip-ups most likely ends up
When should you repurpose your content? After you’ve published it…or before? You may be dying to hit the publish button on that long-form blog post/podcast episode/video that you’ve put your blood, sweat and tears into…but you could be missing out on so many benefits if you publish it and then repurpose it… But why create all your
Carpool Karaoke, Mean Tweets, Lip Sync Battle…just three examples of content that’s grown from a TV talk show segment to a standalone fan favorite. But what can content marketers take away from this? Creating defined segments in your content has lots of benefits for content marketers. It helps you streamline your repurposing, as you can repurpose the
Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively. So what does effective research repurposing look like? Michele Linn, marketer, data repurposing expert, and founder and Head of Strategy at Mantis Research, joined The Content 10x Podcast to share how marketers can maximize
TikTok is the fastest-growing social media platform, particularly in the U.S and U.K. With listener numbers growing across all age groups, it’s increasingly likely that your ideal clients are spending more of their time hanging out on the short-form, vertical video channel. It’s no surprise that more and more DTC, B2C, and B2B brands are including
We all like to think we know our ideal audience inside-out, but consumer behaviors are constantly changing. So it’s up to reports like The Infinite Dial 2022 to give marketers the insights needed to make crucial, up-to-date decisions. The Infinite Dial is the longest-running survey of digital media consumer behavior in the U.S., tracked annually since
We are thrilled to announce that our new podcast, B2B Content Strategist, is now live! The podcast provides a new perspective and different take on content marketing to The Content 10x Podcast…so we thought we’d do a Content 10x podcast episode to give you a taste of what’s to come and answer all the questions
Every brand wants to be more visible online, and while there are some paid options out there which can help (e.g., social ads), earned media is another highly recommended route to get in front of your target audience. But, whether you put any spend behind gaining visibility or not, it’s only worth your time and effort
It’s the million-dollar questions all marketers want the answer to: when is the best time to post your content? Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and at best, it’s crickets. Repurposing content is all about
Here’s why you need to start repurposing your client case studies: Because they are a holy grail piece of content for getting that ‘yes’ from potential new customers. Isn’t it a no-brainer to make sure that messaging with such high-conversion potential is on as many platforms, in as many formats as possible? I consider it one of the
Marketers: how can your content help more of your audience more effectively AND perform better on search engines? The answer: repurpose blog posts (specifically your super-SEO-friendly ‘how-to’ ones) into searchable tutorial videos. In this episode, I share the three reasons why so many businesses and thought leaders create instructional content such as ‘how-to’ blog posts and tutorial
A content marketing strategy is never done. Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be. To discuss how to level-up your content marketing strategy,
Email marketing is a highly effective and lucrative method of connecting with your audience. But it can take a lot of time and effort to grow your email list. After all, people need a good reason to part with their precious personal data (in this case, their email address). A great reason many marketers use is
Social media visuals boost your engagement and increase the impact of your content. Not to mention they are highly shareable. But how can you repurpose your content into social media images that are in line with your brand values and the personality of your business? In this podcast episode and blog post, I share how to