The Content 10x Blog
Over 200 blog posts on content repurposing. Discover a new post every Thursday
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Have you considered scorecard marketing? It’s an innovative and exciting way to provide personalized content to your audience, while generating targeted leads. Plus, it goes hand-in-hand with content repurposing! You can repurpose content to create your scorecard… and you can create new content based on the insights received from your scorecard. Our Content Repurposing Effectiveness Scorecard was
Content repurposing is the most effective way to squeeze every last drop of quality out of your content. But if it’s done well and comprehensively, it’s not a one-person job. This is why it’s so important to encourage a content repurposing mindset in your whole team. In this podcast episode and blog post, we cover what it
Systems and processes play a huge part in the success of any business. Former Indian President A.P.J. Abdul Kalam once said, “excellence is a continuous process and not an accident”. A powerful statement and one that backs up the need for effective systems and processes in any business and more specifically, in your content repurposing strategy. We
There are many situations in life when you ask yourself, “How can I do this?” when the question should actually be, “Who can help me do this?” Who Not How is a concept developed by strategic coach and entrepreneur, Dan Sullivan, and organizational psychologist, Dr. Benjamin Hardy, and is the subject of their book, Who Not
Have you embraced creating video content for LinkedIn? 97% of B2B marketers use LinkedIn for content marketing – how do you cut through all of that noise? It’s crucial you stand out and what better way than by letting your personality shine on camera? Alicia Henderson, LinkedIn Video and Business Strategist, joined The Content 10x Podcast to share
It’s no secret that short-form videos have taken over social media and they are here to stay. In their 2022 Marketing Industry Trends Survey, Hubspot found that short-form video has the highest ROI of any social media marketing strategy. Furthermore, more than half of marketers who use short-form video, plan to increase their investment throughout
Over the past decade, our appetite for online learning has been steadily on the rise, then during the pandemic it understandably sky rocketed. According to statista.com, the global e-learning market is forecast to reach almost 400 billion US dollars by 2026. Ultimately, people have an appetite to upskill and are keen to do it from the
White papers are excellent marketing tools for B2B businesses. They exist to inform, explain and educate, and there are a number of reasons why repurposing your long-form content into even longer-form content is a good idea… that said, this type of long-form, educational content takes time to create, so that’s why we want to look
We all know how vital content is in building a successful brand. It’s key to connecting with your audience and providing value. But of course, we don’t just build an audience for audience’s sake. There needs to be intention behind audience growth. Daniel Priestley is a leading authority in scaling businesses. He is the co-founder of Dent
With time and attention spans limited, it may seem counter-intuitive to extend your long-form content into something even longer. Besides, we often think of repurposing as taking long-form content and turning it into brilliant short-form content, like those impactful social media quotes, hilarious memes and memorable Reels and TikToks that we love so much. But this isn’t
We all know the world of content marketing is constantly evolving. And as the online world becomes more noisy and saturated, the need to keep on top of what’s working is increasingly important. Something we’ve noticed recently is that more and more brands and creators are sidelining audio-only content in favor of video AND audio content. Video’s
Have you ever considered who is consuming your short-form content versus your long-form content? Are they the same people? Do they have the same motivations? And most importantly…how do you convert those casual fans of your short-form content into devoted superfans of your long-form content? In this episode and blog post, we reveal some top tips on doing
Have you ever considered repurposing content for Pinterest? With a whopping 433 million monthly users, there’s clearly a ton of potential for B2B marketers to break through on the platform. If you aren’t using Pinterest yet but you want to incorporate it in your content marketing strategy, the good news is there are some great to
We all love hearing feedback from customers about our products and services. The good feedback can be celebrated and shared far and wide. The not-so-good feedback gives us the opportunity to reflect and improve. The comments, stories and experiences that our customer share with us can be the fuel we need to continue creating great content. One
Content marketers: are you creating tons and tons of video content? If so, you will benefit from reading this blog post! A HubSpot report in 2022 found that 54% of people want to see more video content from businesses and brands. You might be thinking: ‘I have enough on my plate as it is!’ But the great thing about
Attending and getting involved in events is often a core part of a content marketing strategy. Whether it be in-person or virtual, if you’re investing time in speaking, sponsoring and exhibiting at events then you simply must make the most of the content opportunities. But what are the best ways to maximize the content that you create
We’re all looking for something unique to add to our marketing strategy and incorporating animated content can be an innovative and dynamic way to do so! Animation can appeal to everybody and its influence is global. You may think that animation is just too lighthearted, silly or even childish for your brand, especially if you’re B2B. But
Fluffing your lines, dogs barking or construction workers making a racket outside…three good reasons to hit ‘stop’ on your video or audio recording and start from scratch. But could your bloopers and mishaps actually be repurposed into quality content? The video and audio content you create that features any of these slip-ups most likely ends up
When should you repurpose your content? After you’ve published it…or before? You may be dying to hit the publish button on that long-form blog post/podcast episode/video that you’ve put your blood, sweat and tears into…but you could be missing out on so many benefits if you publish it and then repurpose it… But why create all your
Carpool Karaoke, Mean Tweets, Lip Sync Battle…just three examples of content that’s grown from a TV talk show segment to a standalone fan favorite. But what can content marketers take away from this? Creating defined segments in your content has lots of benefits for content marketers. It helps you streamline your repurposing, as you can repurpose the
Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively. So what does effective research repurposing look like? Michele Linn, marketer, data repurposing expert, and founder and Head of Strategy at Mantis Research, joined The Content 10x Podcast to share how marketers can maximize
TikTok is the fastest-growing social media platform, particularly in the U.S and U.K. With listener numbers growing across all age groups, it’s increasingly likely that your ideal clients are spending more of their time hanging out on the short-form, vertical video channel. It’s no surprise that more and more DTC, B2C, and B2B brands are including
We all like to think we know our ideal audience inside-out, but consumer behaviors are constantly changing. So it’s up to reports like The Infinite Dial 2022 to give marketers the insights needed to make crucial, up-to-date decisions. The Infinite Dial is the longest-running survey of digital media consumer behavior in the U.S., tracked annually since
We are thrilled to announce that our new podcast, B2B Content Strategist, is now live! The podcast provides a new perspective and different take on content marketing to The Content 10x Podcast…so we thought we’d do a Content 10x podcast episode to give you a taste of what’s to come and answer all the questions
Every brand wants to be more visible online, and while there are some paid options out there which can help (e.g., social ads), earned media is another highly recommended route to get in front of your target audience. But, whether you put any spend behind gaining visibility or not, it’s only worth your time and effort
It’s the million-dollar questions all marketers want the answer to: when is the best time to post your content? Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and at best, it’s crickets. Repurposing content is all about
Here’s why you need to start repurposing your client case studies: Because they are a holy grail piece of content for getting that ‘yes’ from potential new customers. Isn’t it a no-brainer to make sure that messaging with such high-conversion potential is on as many platforms, in as many formats as possible? I consider it one of the
Marketers: how can your content help more of your audience more effectively AND perform better on search engines? The answer: repurpose blog posts (specifically your super-SEO-friendly ‘how-to’ ones) into searchable tutorial videos. In this episode, I share the three reasons why so many businesses and thought leaders create instructional content such as ‘how-to’ blog posts and tutorial
A content marketing strategy is never done. Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be. To discuss how to level-up your content marketing strategy,
Email marketing is a highly effective and lucrative method of connecting with your audience. But it can take a lot of time and effort to grow your email list. After all, people need a good reason to part with their precious personal data (in this case, their email address). A great reason many marketers use is
Social media visuals boost your engagement and increase the impact of your content. Not to mention they are highly shareable. But how can you repurpose your content into social media images that are in line with your brand values and the personality of your business? In this podcast episode and blog post, I share how to
Every day, the Content 10x team spends hours repurposing all kinds of content. But one of our favorites is when we get to repurpose a podcast episode into a blog post. Podcast episodes and blog posts are both extremely valuable pieces of content for businesses. And repurposing your content into both audio and text format helps
Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it but you need to know how to repurpose a virtual event…that’s when the value skyrockets… When our client, SaaS marketing company, Metadata, decided to launch their ambitious first virtual event, DEMAND,
How many hours/days/weeks do you spend creating an awesome presentation or slide deck, only for it to gather virtual dust after you’ve delivered it? Your presentation is likely packed with valuable nuggets. Apply a little bit of creativity, and you can repurpose them into even more awesome content! Keep reading or press play below to learn how
Videos are a phenomenal type of content for repurposing. I’ve said this time and time again because I really do believe that video sits at the very top of the content pyramid. But video is also powerful in many other ways. For example, it’s arguably the most captivating content type there is. In fact, digital agency, Zenith
How can you get more people to engage with the findings in your white paper or research report? Downloadable PDFs are a brilliant way to boost your credibility and showcase industry expertise, but even the most awesome research report can struggle to connect with a wide readership. Repurposing it into a more accessible format, like video content,
Whether you’re creating podcasts, videos, blogs, social media content…etc. The fight is on for your audience’s attention. How do you grab it, keep it, and make the most of it? Matt Deegan, Co-founder and Creative Director of new media and radio consultancy firm Folder Media, joined me in this episode to discuss exactly that. With a successful
Whether you want more content ideas for your podcast, you’re thinking about starting a podcast (but don’t think you’ll have enough to talk about!), or think podcasting isn’t for you…keep reading to find out how you can boost the ROI of all that time and energy spent creating your best blog posts. Or you can listen
Is it time to give your content strategy a shake-up? Iterating your content strategy to do more of what works is how you’ll see more traction. But first, you need to know what your audience want more of. In this blog post and podcast episode, I shared how we found out what our audience wanted and the
What does the future of content marketing look like? Content marketing is constantly developing. There are always new ways to reach people and connect with them. Technology is always advancing. Social trends change and evolve all the time. That’s what’s so exciting about the industry, and as creators we should keep up to date with latest
What’s different about your content repurposing strategy today, compared to the beginning of the year? A good content marketing strategy is one that’s always evolving. As you learn, you iterate, and you make your content so much better. It’s why I share my ideas and strategies, and invite content and digital marketing experts onto The Content 10x
As it’s the end of another eventful year, your inbox and social media feeds are probably full of posts highlighting the hottest predictions for 2022. While it’s really important to think of the future and keep an eye on the key trends that are expected to shine through in the year ahead, it is just as
Customer stories let you showcase your customers’ experiences as examples of what to expect from your product or service. They’re some of the most powerful resources you can use to encourage prospects to jump that final hurdle and buy from you. As long as they’re compelling. In this episode of The Content 10x Podcast, I spoke to
Automation: is it all bad or could it enhance your content creation and distribution strategy? There are plenty of automation tools out there that claim to help you with everything from idea generation through to performance analysis. But how can using these tools really impact you and your content? In this podcast episode and blog post, I
There are so many vital moving parts to a highly effective content marketing strategy. There’s content creation, content repurposing, content distribution, analysis…and so on. All have their place in growing your business and building your brand. But in the case of a full-scale strategy, you can’t have one without the others… And, I’d argue that you can’t get