The Content 10x Blog
Over 200 blog posts on content repurposing. Discover a new post every Thursday
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There are so many vital moving parts to a highly effective content marketing strategy. There’s content creation, content repurposing, content distribution, analysis…and so on. All have their place in growing your business and building your brand. But in the case of a full-scale strategy, you can’t have one without the others… And, I’d argue that you can’t get
Are you thinking like a thought leader? A thought leader is someone seen to be at the forefront of their industry. They are known for talking about one or two particular topics, and are viewed as the go-to person for anything related to that topic.On a practical level, establishing yourself as a thought leader means
Is your content strategy on track to provide value over the holiday season? Or is it more content fear than holiday cheer?Staying consistent with your content strategy can be tricky over the holiday season. And, it can add an extra layer of pressure when your competition might be ending the year with a big content
Research is an integral part of the buying process. Whether you’re looking for a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.Google has coined a term for this pre-purchase research process
Is your content distributed to its fullest potential? Do you utilize all the potential content distribution channels available to you? Or are you missing out on distribution opportunities that provide value, raise your profile, and drive traffic to your website? Your own content distribution channels (e.g., your website and email list) are brilliant for safeguarding your content –
How are you filling your marketing funnel?Creating highly effective content for your marketing funnel can be challenging. Good news…repurposing can help you create on-message content, for every stage of the funnel, that leads to conversions.I’m sure you’re thinking, how?The marketing funnel is a brilliant way to think about how your content connects with your audience
You’ve created and published a brilliant season of content – now what?On the surface, repurposing a content season and repurposing a piece of content that’s part of an ongoing show follows the same process. But once you’ve hit publish and stopped recording new episodes, how do you maximize your content’s performance in-between seasons?In this podcast
How much can your brands and businesses really grow using the power of content? The theory is all there – content can explode your brand online and grow your business in ways you never imagined. But it can be scary to put it into practice when there’s no typical “content to business success” path to follow… That’s why
How do you create high-quality content for 500 podcast episodes? The incredible Jay Baer has been working for 9+ years on his podcast, Social Pros. I invited him to join me on The Content 10x Podcast to talk about what it takes to consistently create so much fantastic content. Jay is a profound figure in the content
Is the best way to repurpose content transforming long-form pieces into short-form content? When you learn about repurposing content you usually learn how to break down a long video into shorter videos. Or a blog post into social media posts, or a podcast episode into short audiograms…and so on. It’s all about the slice and dice!But is
Create new content > repurpose content > distribute content > rinse and repeat. This process is a truly fantastic way to increase the ROI of your content…but there’s one more thing you can add to this process to fully maximize your content’s potential…Update old contentUpdating old content is a proven way to get more eyes on
How long does a video have to be to go viral? (That’s a bit of a how long is a piece of string question, isn’t it…) With the rise of TikTok and Instagram Reels, it seems like the shorter the video, the more likely it is to go viral. And there are a few creators whose content
A personal brand is a powerful thing. It can get your name out there, establish you as an influential authority, get your foot in the door with your dream clients, and so much more. But how do you actually build a personal brand? What does it take to go from unknown to well-known? And how instrumental
What do you do with all your content, when you’ve accumulated a mountain of it? When I first started my podcast, I had no idea how long I’d be podcasting for. I never imagined I’d reach 200 episodes, that’s for sure. But now I’ve reached this momentous milestone, I can’t imagine stopping any time soon. From a
How does your business stand out from its competition? Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be – your brand. How you communicate what your business stands for can have a huge impact on potential clients. It may even be the difference
Threads are proven to boost your engagement on Twitter. But how can you use them for repurposing your content? If you create long-form content, it can take a lot of creativity to repurpose it into bite-sized (or should I say crumb-sized) pieces of content which fit Twitter’s character limit. This is why threads are so great. They
Do you know how many videos people watch on YouTube – in total – each day? 100 million? 500 million? A billion? Guess again…more than 5 BILLION(!!) YouTube videos are consumed worldwide every single day. It’s hard to imagine a time when we didn’t turn to YouTube for entertainment and information. But back when the video sharing platform first launched,
Does your content marketing actively help you sell your products and services? Does it attract ideal clients? If you need help with either of these, Nikki Rausch has some tips to help you. Nikki is the Founder and CEO of Sales Maven, an organization helping business owners facilitate strategic and effective sales conversations. She’s got more
Your content should always help to move your business forward. But with long-term content strategies, it’s easy to fall into a rut. Outdated approaches to content marketing can slow down the impact you’re making and make it more difficult to grow your business. You could be pouring your energy into content that just doesn’t perform the way
Does your Instagram profile mean business? If you use Instagram to build brand awareness and grow your business, there’s one feature which you really shouldn’t ignore: Instagram Guides. While it’s not the most popular feature on the platform, they’re incredibly powerful for:Building credibilityShowing expertiseAnd extending the life of your Instagram contentThe best news is, if you’re already
Food blogs: passion project, content marketing, or both? Whether you write them, read them, or get sent them by your friends (I always say I’ll make that recipe and never do!), you’ll have seen the samey food blogs attempting to whet an audience’s appetite in an already stuffed market… So when one evolves out of the “just-another-food-blog”/passion
What steps do you take to really understand your audience? A struggle that a lot of businesses have is not truly understanding who they are trying to reach – What do they talk about? Where do they hang out online? What do they watch or listen to? What do they search for? This is a huge pain
Could your product or service be your best kept secret? That sounds absolutely ridiculous, doesn’t it? Yet it happens. People can create lots of content and build a huge audience…of people who don’t have a clue what they actually do as a business! That’s why it’s essential that content marketing and audience building must never lose sight of
In the 4 years I’ve been running Content 10x, I’ve learned a LOT. I could probably write another book on everything I’ve learned about what it takes to run a business – I’ve already written one on how to repurpose every type of content! When I was recording this podcast episode, it was exactly 4 years since
In May 2017, I secured the first client for my brand-new content repurposing agency, Content 10x. As any business owner knows, securing your first client is a monumental moment – and I consider it the birth of my business. Fast forward four years and a LOT has changed in that time. My business looks very different today to
Is Twitter a part of your content marketing strategy? While many other social media platforms are increasingly focused on video and image elements, Twitter still reigns supreme as the king of micro-text content. Making it a more unique platform than ever before. Twitter’s USP has always been this restricted text-based format. For some of us, this might
Whether you’re a writer or not, learning how to write better content is crucial to a great content marketing strategy. Writing is a vital part of your content. It’s your podcast show notes, your YouTube video descriptions, your social media…and that’s before we even get into long-form written content like blog posts, eBooks, lead magnets, etc. So
What is it about creative work, more so than any other type of work, that people undervalue so much? I launched Content 10x four years ago and in that time, this age-old problem has come up consistently. Now, I think I’ve been pretty lucky with Content 10x. We work with a lot of incredible clients who really
What is the biggest mistake you see people making in your industry? When it comes to content, a mistake that really annoys me is when people don’t repurpose livestream video properly! Why? I believe that livestream video is the most versatile content you can create…but more on that later. So often I see attempts at repurposing livestream video
Having an email newsletter is a powerful part of any content strategy. But is it enough to grow an entire business? Keep reading to find out. Any seasoned content creator will tell you that it’s best to master creating one content type before diversifying the content that you create. However, few realize how refining your skills
If you think repurposing content is limited to the online world only…think again. You might be surprised at just how much potential to repurpose digital content into physical products there is… Food for thought, isn’t it? I always speak to people about the power of content when it comes to reaching an online audience. However, do
Would you like to find out how to validate your content ideas with a content MVP? Now, you might be wondering what is a content MVP, and how can it help you create content that your audience is guaranteed to love? No, I’m not talking about your most valuable player (although, I’d argue that content is exactly
Insights into audience preferences are powerful for content creators and business owners. Knowing where your audience is online, what they like to consume, and how they prefer to access content are the key first steps to creating a winning content strategy. But where can you find this information? There are plenty of consumer behavior reports out there
We are often asked if we do one-off content repurposing jobs. The request usually goes along the lines of “I’ve got this video that I’d like turning into xyz, can you do it for me?” or “Please can you turn my blog post into an infographic?” While we love helping people maximize the value of their content,
Do you ever look at a successful content creator and think – how did they achieve that? How did they get started and make that leap from creating their original content to where they are today? How can I replicate their success? We can learn some fantastic lessons from content creators that have worked their way from
We often get asked, “do you offer white labeling services?” White labeling is a service where one company creates a product or service, and it is then rebranded by another business – basically making the product or service like it’s theirs. It’s pretty common within the marketing and digital world, so we get asked about it
How realistic are your expectations when it comes to your content strategy? You might dream about your content making you a leader in your industry…with thousands of loyal followers hanging on your every word…and a booming business to boot… While these goals are ambitious (but certainly possible), they don’t come easy. It’s highly unlikely that you’ll become a
In late 2020, we were incredibly excited and proud to launch our LinkedIn 10x service. It was a strategic move for us, shifting towards services that focus on one social media platform, starting with LinkedIn, and we consider this be to be our flagship service. I want to take a moment to explain why… After 3
Does your content attract people or repel people to you and your business? Spoiler alert…it should do both. The ‘know, like and trust’ principle is thrown around a lot in content marketing. This is the idea that you get people to know you, then like you, and finally trust you, so that they go onto buy your
Are we right for you and your content repurposing needs? We love working with businesses and brands from all over the world – repurposing content and giving it new life, to help our clients reach more people, establish connections, and have an impact. However, we’re definitely not a “one-size-fits-all” type of business. The truth is, there are businesses
We understand that when you’ve decided to look for support with your content, you want to weigh-up what the various options are to ensure you make the right choice and investment for you. We love working with our clients to increase their visibility and help them build authority in their industry. We’ve worked with some fantastic
I’m a big promoter of having slick processes for creating original content, repurposing it, and delivering it to your audience. If you do this, you’ve probably built up a comprehensive content library and are now thinking about ways to further optimize your repurposing. Your process for creating content probably goes a little something like this…Create great
Someone recently said to me that blogging is dead…they said that visual, video and audio content are the way forward and blogging is “old school”. While I agree that rich media formats are powerful, I disagree that blogging is dead. I believe that blogging should be a fundamental part of your content marketing strategy. Here’s why… 93%
One type of content sits at the very top of the content pyramid. It gives you the most repurposing opportunities, can keep you accountable, and can build rapport with your audience like no other…livestream video. I’ve talked before about why video is the best kind of content to repurpose. There are just so many things you
How can a thought leadership strategy put you head and shoulders above your competition? Putting yourself out there is scary – trust me, I know! When I first started sharing my opinions in podcasts and then videos, I felt nervous. But I knew that if I wanted to stand out and be seen as a content repurposing