The Content 10x Blog
Over 100 blog posts on content repurposing. Discover a new post every Thursday
We will be living in the changed world caused by coronavirus for a long time, so many people are having to move their businesses online. How do you do this if you are a professional speaker? Speaking and events are two of the industries that have been hit hardest by the pandemic, but some stars
In episode 134 of The Content 10x Podcast, I talked about how the classic ‘customer journey’ has changed since social media, consumed on mobile devices, has become a primary way customers discover businesses and end up becoming customers. Most customers discover businesses when on mobile devices. They start with our shorter, snackable content on social media and
The customer journey is changing. Content repurposing can help you stay ahead of the curve and have a greater impact on, and relationship with, your customers. And ‘customer journey’ isn’t just a marketing buzzword, it’s something we all participate in as consumers – even if we aren’t fully aware of it. Before we buy a product or
Making money from podcasting isn’t easy, but it is possible – and these are the 5 (and a half) best ways to get started with it 💸
Over the last few weeks, my team and I have noticed a lot of people repurposing videos for social media. Special credit has to go to businesses who have never used video as part of their content strategy before! As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes
If you’ve been worried about your content, how to talk to your audience, and how to approach selling in the wilds of our current climate… you’re not alone. Nobody was or could have been prepared for this global crisis. I suppose that’s part of the package with a crisis… it’s unpredictable and difficult to imagine. Even previous
TikTok for business? I thought it was just for kids! If you’re feeling apprehensive after reading the title of this blog post, don’t worry! I’m not going to start telling you to go all-in on TikTok and make 2020 the year of dancing and lip-sync videos (although I do have a story that might persuade you
How do you know if you’re creating content in the right way, in the right places, at the right times? Analytics and research give us a window into the behavior and interests of our audience, so I always think it’s great to analyze the big annual reports that come out to get an understanding outside of
YouTube is the second largest search engine in the world (second to Google), with over 30 million visitors per day, for many businesses it’s their number one marketing platform.Something that makes YouTube unique and appealing for content marketers is that it blends content, with search and with social – if you discover how to make
The coronavirus pandemic is a worrying time for everyone. As I type this, half of the world’s population is in lock down. Truly, these are unprecedented times.But, as all the rules of normal life have gone up in the air, we can use this time as an opportunity to get cracking on some of those
In these challenging times, many businesses are having to pivot, and quickly, in order to keep going. Businesses with offline offerings in particular are needing to pivot more so than ever, and find new ways of monetizing their products, services and content in the digital space. For some, this might come naturally. For others, it might
In times of crisis, we all need to pause, take stock, and adapt what we are doing given the extraordinary circumstances. The COVID-19 pandemic is a crisis like few others in modern times. I’m writing this post as my home country of England is in the grips of the virus, as are most countries (50% of
Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, want to experience all the time. If we’re lucky, event organizers will provide us with photos and video footage of our speech
You aren’t going to find many business relationships that happened out of nowhere, with no prior interaction or relationship building. When we are deciding whether we want to do business with somebody, we need to know who they are. We don’t just buy something or hire someone without some due diligence (or at least that’s not
One of the most common problems people come to me with is not knowing where to start with repurposing.It makes sense. Once you realize every piece of content you make can be repurposed into countless more pieces of content, it’s like watching a whole world appear before your eyes. Knowing where to begin is half
When I talk to people about repurposing their content onto social media and other platforms, they’ll list off Facebook, Instagram, Twitter, LinkedIn, and maybe throw in something new and on trend like TikTok.What I rarely hear, though, is people wanting to repurpose onto Reddit. Sometimes it’s because they’re uncertain about how to approach it, other
Ah, client case studies – one of the most tried and tested marketing tools at any business’ disposal.Oh, client case studies – one of the most tired and testing marketing tools when used incorrectly!They divide opinion, but it’s not the concept of sharing client case studies that can be problematic – it’s the execution.With a
We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment. The company has not been without its controversies over the last few years and I’m starting to see this reflected in conversations with friends and clients. When we’re onboarding new clients and ask about whether they want their content repurposed on Facebook, more
Most people want to effectively repurpose their content. After all, why would you not want to make the most of the time you spent creating all of that incredible content? But, no matter how much they want to do it, somehow it just doesn’t happen. It doesn’t stick. It takes time to get good at content
What do you do after you’ve finished watching a great TV show? Go and find more content related to it, of course! This is why so many TV and radio shows offer companion content, some digital content creators have already jumped on this bandwagon but many haven’t – and this could be a missed opportunity. I’ve got
Your tweets might not be the first content you think of repurposing, but it’s worth reconsidering that belief. You could be missing out on book deals, TV shows, and newspaper columns… Okay, the truth is, your Twitter profile probably won’t get you all of that. But it is possible! There are great examples out there
Do you use Instagram? I do, I’d say it’s my favorite social media platform.As content creators, marketers and business owners, we need to maximize the return we get from the time and effort we put into our content. One very effective way to do this (if you do it right) is by repurposing your content
It’s become somewhat of a tradition to start the year by sharing my content marketing predictions for the year ahead. I love this time of year, a time for reflection on the year gone by, and planning for the year ahead. At Content 10x, we are always looking at what’s working and not working, what’s hot
Mindset plays such an important part in our lives. Some would argue that mindset is the one thing that truly sets apart those who achieve their goals in life, with those who don’t. Mindset is a belief that guides us in making decisions and helps us with handling situations. Mindset helps us frame situations, process information
I’m excited to announce that the audiobook version of my book, Content 10x: More Content, Less Time, Maximum Results is out now! You can get it on Amazon, Audible and Apple! Although it took a lot of time and effort to record the audiobook over at Rebel Base Media Studios in Sheffield, UK, it was more
Writing a book is hard. No doubt – anyone who tells you otherwise is lying! It takes hours of brainstorming, writing, editing and rewriting. Ideas fizzle out. Words become hard to come by and people just…give up! A mistake I see a lot of people make is assuming that if they want to write a book,
If you spend time consistently creating quality content then you know just how time consuming it can be. It’s so important that we maximize our return and we do so by content repurposing. However, all too often we look at repurposing by breaking long form content down (which is great to do)…but how about bringing long
Raise your hand if you’ve ever suffered from content creators block? I think we all have. Consistently creating quality content will help you to reach your target audience and ultimately grow your business. It’s not to be overlooked, but coming up with the topic for your next video, blog post, podcast episode…etc can sometimes be challenging,
Creating and selling online courses can be a great way to monetize your expertise. Often portrayed as the ‘holy grail’ of online passive income. Anyone who follows online entrepreneurs such as Amy Porterfield and Pat Flynn will have observed their success at selling courses and likely pondered if they could do the same. There’s no doubt
How does a busy business owner, entrepreneur and content creator make the dream of publishing a book happen? I know! I know! But, this post isn’t about me. (You can read about my book publishing journey here!) Time is not always a luxury that we have, and writing a book is a very time consuming project. Fortunately, my
If you’re a business owner and you’re growing your personal brand, it’s essential that you share your expertise with the world to become known, build trust and enhance your reputation. Your potential customers must know who you are, what you do and what problem you can solve for them. You need to be the first
This week is a super exciting week because I’ve officially launched my book Content 10x: More Content, Less Time, Maximum Results. Never in a million years would I have believed you if you’d told me 10 years ago that I’d be a published author – with a book about content repurposing. Back then, a decade
Facebook advertising can be viewed as the behemoth of content marketing for many business owners. But after listening to this episode, you may just consider including it as part of your content marketing toolkit, if you haven’t already. In this week’s episode, I had a chat with Zach Hesterberg about Facebook ads and repurposing. Zach is
It’s a super special episode this week because it’s Content 10x Podcast’s 2nd birthday. I can’t quite believe I’ve managed a podcast episode every single week for 2 years. It’s not just me either…but me and my team. Because it’s always a team effort to get the podcast recorded, produced, published and repurposed into the blog
Creating and repurposing content is a commitment. If you want to reap the rewards that repurposing your content can bring, you need to do it consistently. People often ask me what type of content they should start the repurposing journey with, and I always try to stay clear of giving a definite answer because what’s
Let me ask you a question, do you ever create content for Quora? I’m guessing the majority of answers to that question is “no”. Although I may be wrong.Did you know that you can repurpose your blog posts onto Quora?Whilst you can repurpose your blog posts in a host of different ways, from podcasts to social
Jay Baer is a Hall of Fame speaker and emcee, a New York Times best-selling author of six books and the founder of five, multi-million dollar companies including the digital strategy consulting firm, Convince & Convert. Furthermore, he’s the world’s most inspirational marketing, customer experience, and customer service keynote speakers. When providing an example of super
We’re celebrating 100 episodes of the Content 10x podcast! Aside from clinking champagne glasses and wondering where the time went (time flies when you’re having fun!) my team and I have taken this milestone as an opportunity to reflect on lessons learned from recording, publishing and repurposing 100 podcast episodes consistently for 100 weeks in a
There are lots of ways that you can be asked to share your knowledge and expertise as a guest contributor to other people’s content. From being interviewed on someone else’s podcast, to writing a guest post for another website, to contributing to a membership site training session…the possibilities are endless. It’s a great thing to be
Twitter is a fantastic platform to engage with people. You can use Twitter to build connections, have conversations, and share your thoughts with the world. However, with 500 million tweets per day, how can you stand out and grow your audience? And, more importantly, how can you repurpose your longer form content effectively on the
The power of social proof should never be underestimated. A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerful and the most persuasive marketing and sales messages come from our own happy customers. Reviews show future potential clients that you are a credible,
There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audience’s behavior beyond the download, subscribe or follow. They help us to work out if people are actually consuming
Hosting a podcast is a great way to position yourself as a knowledgeable expert in your industry. Not long ago most people would have said “what’s a podcast”, but in 2019, according to Edison Research, 50% of all US homes are avid podcast listeners – that’s over 60 million houses! This is great, BUT what happens
On a mission to maximise your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose long-form content onto social media (blog, video, podcast etc). Not only that, but you can repurpose social media content too. For example, you can repurpose your Facebook Live videos, IGTV
Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you’ve considered starting a podcast but you’re worried it won’t be worth the effort because you work in a niche industry where podcasts are not a ‘thing’? If so, think again. You’re about