The Content 10x Blog
Over 200 blog posts on content repurposing. Discover a new post every Thursday
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Carpool Karaoke, Mean Tweets, Lip Sync Battle…just three examples of content that’s grown from a TV talk show segment to a standalone fan favorite. But what can content marketers take away from this? Creating defined segments in your content has lots of benefits for content marketers. It helps you streamline your repurposing, as you can repurpose the
Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively. So what does effective research repurposing look like? Michele Linn, marketer, data repurposing expert, and founder and Head of Strategy at Mantis Research, joined The Content 10x Podcast to share how marketers can maximize
TikTok is the fastest-growing social media platform, particularly in the U.S and U.K. With listener numbers growing across all age groups, it’s increasingly likely that your ideal clients are spending more of their time hanging out on the short-form, vertical video channel. It’s no surprise that more and more DTC, B2C, and B2B brands are including
We all like to think we know our ideal audience inside-out, but consumer behaviors are constantly changing. So it’s up to reports like The Infinite Dial 2022 to give marketers the insights needed to make crucial, up-to-date decisions. The Infinite Dial is the longest-running survey of digital media consumer behavior in the U.S., tracked annually since
We are thrilled to announce that our new podcast, B2B Content Strategist, is now live! The podcast provides a new perspective and different take on content marketing to The Content 10x Podcast…so we thought we’d do a Content 10x podcast episode to give you a taste of what’s to come and answer all the questions
Every brand wants to be more visible online, and while there are some paid options out there which can help (e.g., social ads), earned media is another highly recommended route to get in front of your target audience. But, whether you put any spend behind gaining visibility or not, it’s only worth your time and effort
It’s the million-dollar questions all marketers want the answer to: when is the best time to post your content? Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and at best, it’s crickets. Repurposing content is all about
Here’s why you need to start repurposing your client case studies: Because they are a holy grail piece of content for getting that ‘yes’ from potential new customers. Isn’t it a no-brainer to make sure that messaging with such high-conversion potential is on as many platforms, in as many formats as possible? I consider it one of the
Marketers: how can your content help more of your audience more effectively AND perform better on search engines? The answer: repurpose blog posts (specifically your super-SEO-friendly ‘how-to’ ones) into searchable tutorial videos. In this episode, I share the three reasons why so many businesses and thought leaders create instructional content such as ‘how-to’ blog posts and tutorial
A content marketing strategy is never done. Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be. To discuss how to level-up your content marketing strategy,
Email marketing is a highly effective and lucrative method of connecting with your audience. But it can take a lot of time and effort to grow your email list. After all, people need a good reason to part with their precious personal data (in this case, their email address). A great reason many marketers use is
Social media visuals boost your engagement and increase the impact of your content. Not to mention they are highly shareable. But how can you repurpose your content into social media images that are in line with your brand values and the personality of your business? In this podcast episode and blog post, I share how to
Every day, the Content 10x team spends hours repurposing all kinds of content. But one of our favorites is when we get to repurpose a podcast episode into a blog post. Podcast episodes and blog posts are both extremely valuable pieces of content for businesses. And repurposing your content into both audio and text format helps
Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it but you need to know how to repurpose a virtual event…that’s when the value skyrockets… When our client, SaaS marketing company, Metadata, decided to launch their ambitious first virtual event, DEMAND,
How many hours/days/weeks do you spend creating an awesome presentation or slide deck, only for it to gather virtual dust after you’ve delivered it? Your presentation is likely packed with valuable nuggets. Apply a little bit of creativity, and you can repurpose them into even more awesome content! Keep reading or press play below to learn how
Videos are a phenomenal type of content for repurposing. I’ve said this time and time again because I really do believe that video sits at the very top of the content pyramid. But video is also powerful in many other ways. For example, it’s arguably the most captivating content type there is. In fact, digital agency, Zenith
How can you get more people to engage with the findings in your white paper or research report? Downloadable PDFs are a brilliant way to boost your credibility and showcase industry expertise, but even the most awesome research report can struggle to connect with a wide readership. Repurposing it into a more accessible format, like video content,
Whether you’re creating podcasts, videos, blogs, social media content…etc. The fight is on for your audience’s attention. How do you grab it, keep it, and make the most of it? Matt Deegan, Co-founder and Creative Director of new media and radio consultancy firm Folder Media, joined me in this episode to discuss exactly that. With a successful
Whether you want more content ideas for your podcast, you’re thinking about starting a podcast (but don’t think you’ll have enough to talk about!), or think podcasting isn’t for you…keep reading to find out how you can boost the ROI of all that time and energy spent creating your best blog posts. Or you can listen
Is it time to give your content strategy a shake-up? Iterating your content strategy to do more of what works is how you’ll see more traction. But first, you need to know what your audience want more of. In this blog post and podcast episode, I shared how we found out what our audience wanted and the
What does the future of content marketing look like? Content marketing is constantly developing. There are always new ways to reach people and connect with them. Technology is always advancing. Social trends change and evolve all the time. That’s what’s so exciting about the industry, and as creators we should keep up to date with latest
What’s different about your content repurposing strategy today, compared to the beginning of the year? A good content marketing strategy is one that’s always evolving. As you learn, you iterate, and you make your content so much better. It’s why I share my ideas and strategies, and invite content and digital marketing experts onto The Content 10x
As it’s the end of another eventful year, your inbox and social media feeds are probably full of posts highlighting the hottest predictions for 2022. While it’s really important to think of the future and keep an eye on the key trends that are expected to shine through in the year ahead, it is just as
Customer stories let you showcase your customers’ experiences as examples of what to expect from your product or service. They’re some of the most powerful resources you can use to encourage prospects to jump that final hurdle and buy from you. As long as they’re compelling. In this episode of The Content 10x Podcast, I spoke to
Automation: is it all bad or could it enhance your content creation and distribution strategy? There are plenty of automation tools out there that claim to help you with everything from idea generation through to performance analysis. But how can using these tools really impact you and your content? In this podcast episode and blog post, I
There are so many vital moving parts to a highly effective content marketing strategy. There’s content creation, content repurposing, content distribution, analysis…and so on. All have their place in growing your business and building your brand. But in the case of a full-scale strategy, you can’t have one without the others… And, I’d argue that you can’t get
Are you thinking like a thought leader? A thought leader is someone seen to be at the forefront of their industry. They are known for talking about one or two particular topics, and are viewed as the go-to person for anything related to that topic.On a practical level, establishing yourself as a thought leader means
Is your content strategy on track to provide value over the holiday season? Or is it more content fear than holiday cheer?Staying consistent with your content strategy can be tricky over the holiday season. And, it can add an extra layer of pressure when your competition might be ending the year with a big content
Research is an integral part of the buying process. Whether you’re looking for a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.Google has coined a term for this pre-purchase research process
Is your content distributed to its fullest potential? Do you utilize all the potential content distribution channels available to you? Or are you missing out on distribution opportunities that provide value, raise your profile, and drive traffic to your website? Your own content distribution channels (e.g., your website and email list) are brilliant for safeguarding your content –
How are you filling your marketing funnel?Creating highly effective content for your marketing funnel can be challenging. Good news…repurposing can help you create on-message content, for every stage of the funnel, that leads to conversions.I’m sure you’re thinking, how?The marketing funnel is a brilliant way to think about how your content connects with your audience
You’ve created and published a brilliant season of content – now what?On the surface, repurposing a content season and repurposing a piece of content that’s part of an ongoing show follows the same process. But once you’ve hit publish and stopped recording new episodes, how do you maximize your content’s performance in-between seasons?In this podcast
How much can your brands and businesses really grow using the power of content? The theory is all there – content can explode your brand online and grow your business in ways you never imagined. But it can be scary to put it into practice when there’s no typical “content to business success” path to follow… That’s why
How do you create high-quality content for 500 podcast episodes? The incredible Jay Baer has been working for 9+ years on his podcast, Social Pros. I invited him to join me on The Content 10x Podcast to talk about what it takes to consistently create so much fantastic content. Jay is a profound figure in the content
Is the best way to repurpose content transforming long-form pieces into short-form content? When you learn about repurposing content you usually learn how to break down a long video into shorter videos. Or a blog post into social media posts, or a podcast episode into short audiograms…and so on. It’s all about the slice and dice!But is
Create new content > repurpose content > distribute content > rinse and repeat. This process is a truly fantastic way to increase the ROI of your content…but there’s one more thing you can add to this process to fully maximize your content’s potential…Update old contentUpdating old content is a proven way to get more eyes on
How long does a video have to be to go viral? (That’s a bit of a how long is a piece of string question, isn’t it…) With the rise of TikTok and Instagram Reels, it seems like the shorter the video, the more likely it is to go viral. And there are a few creators whose content
A personal brand is a powerful thing. It can get your name out there, establish you as an influential authority, get your foot in the door with your dream clients, and so much more. But how do you actually build a personal brand? What does it take to go from unknown to well-known? And how instrumental
Do you want to get the maximum return from the content that you create? After all, creating content is really hard. You put a lot of time and effort into creating your core, pillar content and I’m sure you want to get as much as you can from it. The answer is content repurposing. Content repurposing is
What do you do with all your content, when you’ve accumulated a mountain of it? When I first started my podcast, I had no idea how long I’d be podcasting for. I never imagined I’d reach 200 episodes, that’s for sure. But now I’ve reached this momentous milestone, I can’t imagine stopping any time soon. From a
How does your business stand out from its competition? Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be – your brand. How you communicate what your business stands for can have a huge impact on potential clients. It may even be the difference
Threads are proven to boost your engagement on Twitter. But how can you use them for repurposing your content? If you create long-form content, it can take a lot of creativity to repurpose it into bite-sized (or should I say crumb-sized) pieces of content which fit Twitter’s character limit. This is why threads are so great. They
Do you know how many videos people watch on YouTube – in total – each day? 100 million? 500 million? A billion? Guess again…more than 5 BILLION(!!) YouTube videos are consumed worldwide every single day. It’s hard to imagine a time when we didn’t turn to YouTube for entertainment and information. But back when the video sharing platform first launched,
Does your content marketing actively help you sell your products and services? Does it attract ideal clients? If you need help with either of these, Nikki Rausch has some tips to help you. Nikki is the Founder and CEO of Sales Maven, an organization helping business owners facilitate strategic and effective sales conversations. She’s got more
Your content should always help to move your business forward. But with long-term content strategies, it’s easy to fall into a rut. Outdated approaches to content marketing can slow down the impact you’re making and make it more difficult to grow your business. You could be pouring your energy into content that just doesn’t perform the way