The Content 10x Blog
Over 100 blog posts on content repurposing. Discover a new post every Thursday
A common question that I get asked a lot is “what is the best type of content to repurpose?”. The truth is, every type of content has its merits, there’s no ‘one-size-fits-all’ approach and there are so many different ways to repurpose content. But while there isn’t an all-encompassing best type of content for repurposing, one type
If hearing the term “influencer” makes you roll your eyes, you’re not alone. The PR debacle of the Fyre Festival, and the subsequent documentary, shone a not very positive spotlight onto the power of influencer marketing, and put a lot of misconceptions into the minds of the media and the public.I wanted to learn what influencer
I do a lot of things in my spare time, but if you read this blog regularly, you’d be forgiven for thinking I spend every day watching TV talk shows! I’ve written before about how James Corden is a master of segmenting his content, and this week I want to show you what every content creator
If LinkedIn isn’t at the top of your mind and content strategy, you might be surprised to learn what a powerful platform it can be for growing your personal brand and your business. But it’s not a case of just posting any old thing on the platform – and definitely not cross-posting from your Facebook page
Right off the bat, I want to say: paid traffic is not a bad thing at all, if you have the budget to invest in traffic then it can be absolutely brilliant…but… …it is also complicated and doesn’t always work in isolation. I guess that’s just marketing! For all its merits, I think there is one problem
Depending on your experience with them, LinkedIn ads are likely to be:ExcitingConfusingJust… what?!But whatever your experience so far, there are ways you can get (even) more out of running LinkedIn ads and use them to make a genuine impact on your business and brand. But to really ace LinkedIn ads, you need to listen to the
Social media helps us make a genuine connection with our audience, meet new people, it lets us share such a huge variety of content, and there’s always the possibility to try new things… But it’s not perfect. By its nature, it’s a very temporary medium. The lifespan of a tweet is about 18 minutes. Facebook posts peter out
Social media is great if you’re a zany creative, an adventurer, or a makeup guru… but what about accountants, lawyers, and consultants? Not everyone can create great social media content, can they? If that’s what you’ve ever thought, then you absolutely need to listen to Mitch Jackson, ‘The Livestreaming Lawyer’! Mitch has as many awards for his social
Entrepreneurs grow their businesses through skill, hard work, and usually a little bit of luck along the way… But the ability to craft and share a story is up there with all the skill, sweat, and serendipity you can muster. Telling your story, with all of its uniqueness and peculiarity, is an incredibly powerful way to give
Creating a great LinkedIn profile is about more than just filling out your job history and uploading your corporate headshot from too-many-years-ago! Making your profile stand out from the crowd and sell you, your business, and your knowledge can feel daunting if you’re not clued up on the platform, which is why I wanted to talk
Video content is my favorite thing – it’s engaging, it’s powerful, and it has a nearly-endless amount of potential for repurposing. And there are few places that’s truer than on LinkedIn. If done right, video content is one of the best ways you can grow your reputation and network on LinkedIn. Usually, video content on LinkedIn involves
There has never been a better time to take the leap and embrace video on LinkedIn. We’re in a perfect storm of businesses pivoting, people adapting to a new normal, and barriers to entry falling down in all places. When it comes to content marketing, one positive side-effect of the pandemic that I hope to see is
Instagram carousels are an underutilized and underappreciated type of content… and I’m on a mission to change that. Repurposing your content into an Instagram carousel opens up a world of possibilities. You can tell stories, go into more detail, bring out your creative side, and create some incredibly effective content. But if you’ve never made a carousel
Growing a business takes blood, sweat, tears, luck, time, passion, intelligence, and all manner of other variables. There aren’t any shortcuts, but content is one of THE best ways anyone can supercharge their business growth. Someone who can tell you all about that is Mark Wright, the founder and owner of Climb Online – a business he
I was in bed one morning recently, scrolling through Instagram (yes, I know it’s bad…yes, I’m trying to stop it…no, I haven’t succeeded yet!) and saw a great post from The Late, Late Show with James Corden. It was from a segment of his show where he pranks celebrities, and the victim this time was my
We will be living in the changed world caused by coronavirus for a long time, so many people are having to move their businesses online. How do you do this if you are a professional speaker? Speaking and events are two of the industries that have been hit hardest by the pandemic, but some stars
In episode 134 of The Content 10x Podcast, I talked about how the classic ‘customer journey’ has changed since social media, consumed on mobile devices, has become a primary way customers discover businesses and end up becoming customers. Most customers discover businesses when on mobile devices. They start with our shorter, snackable content on social media and
The customer journey is changing. Content repurposing can help you stay ahead of the curve and have a greater impact on, and relationship with, your customers. And ‘customer journey’ isn’t just a marketing buzzword, it’s something we all participate in as consumers – even if we aren’t fully aware of it. Before we buy a product or
Making money from podcasting isn’t easy, but it is possible – and these are the 5 (and a half) best ways to get started with it 💸
Over the last few weeks, my team and I have noticed a lot of people repurposing videos for social media. Special credit has to go to businesses who have never used video as part of their content strategy before! As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes
If you’ve been worried about your content, how to talk to your audience, and how to approach selling in the wilds of our current climate… you’re not alone. Nobody was or could have been prepared for this global crisis. I suppose that’s part of the package with a crisis… it’s unpredictable and difficult to imagine. Even previous
TikTok for business? I thought it was just for kids! If you’re feeling apprehensive after reading the title of this blog post, don’t worry! I’m not going to start telling you to go all-in on TikTok and make 2020 the year of dancing and lip-sync videos (although I do have a story that might persuade you
How do you know if you’re creating content in the right way, in the right places, at the right times? Analytics and research give us a window into the behavior and interests of our audience, so I always think it’s great to analyze the big annual reports that come out to get an understanding outside of
YouTube is the second largest search engine in the world (second to Google), with over 30 million visitors per day, for many businesses it’s their number one marketing platform.Something that makes YouTube unique and appealing for content marketers is that it blends content, with search and with social – if you discover how to make
The coronavirus pandemic is a worrying time for everyone. As I type this, half of the world’s population is in lock down. Truly, these are unprecedented times.But, as all the rules of normal life have gone up in the air, we can use this time as an opportunity to get cracking on some of those
In these challenging times, many businesses are having to pivot, and quickly, in order to keep going. Businesses with offline offerings in particular are needing to pivot more so than ever, and find new ways of monetizing their products, services and content in the digital space. For some, this might come naturally. For others, it might
In times of crisis, we all need to pause, take stock, and adapt what we are doing given the extraordinary circumstances. The COVID-19 pandemic is a crisis like few others in modern times. I’m writing this post as my home country of England is in the grips of the virus, as are most countries (50% of
Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, want to experience all the time. If we’re lucky, event organizers will provide us with photos and video footage of our speech
You aren’t going to find many business relationships that happened out of nowhere, with no prior interaction or relationship building. When we are deciding whether we want to do business with somebody, we need to know who they are. We don’t just buy something or hire someone without some due diligence (or at least that’s not
One of the most common problems people come to me with is not knowing where to start with repurposing.It makes sense. Once you realize every piece of content you make can be repurposed into countless more pieces of content, it’s like watching a whole world appear before your eyes. Knowing where to begin is half
When I talk to people about repurposing their content onto social media and other platforms, they’ll list off Facebook, Instagram, Twitter, LinkedIn, and maybe throw in something new and on trend like TikTok.What I rarely hear, though, is people wanting to repurpose onto Reddit. Sometimes it’s because they’re uncertain about how to approach it, other
Ah, client case studies – one of the most tried and tested marketing tools at any business’ disposal.Oh, client case studies – one of the most tired and testing marketing tools when used incorrectly!They divide opinion, but it’s not the concept of sharing client case studies that can be problematic – it’s the execution.With a
We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment. The company has not been without its controversies over the last few years and I’m starting to see this reflected in conversations with friends and clients. When we’re onboarding new clients and ask about whether they want their content repurposed on Facebook, more
Most people want to effectively repurpose their content. After all, why would you not want to make the most of the time you spent creating all of that incredible content? But, no matter how much they want to do it, somehow it just doesn’t happen. It doesn’t stick. It takes time to get good at content
What do you do after you’ve finished watching a great TV show? Go and find more content related to it, of course! This is why so many TV and radio shows offer companion content, some digital content creators have already jumped on this bandwagon but many haven’t – and this could be a missed opportunity. I’ve got
Your tweets might not be the first content you think of repurposing, but it’s worth reconsidering that belief. You could be missing out on book deals, TV shows, and newspaper columns… Okay, the truth is, your Twitter profile probably won’t get you all of that. But it is possible! There are great examples out there
Do you use Instagram? I do, I’d say it’s my favorite social media platform.As content creators, marketers and business owners, we need to maximize the return we get from the time and effort we put into our content. One very effective way to do this (if you do it right) is by repurposing your content
It’s become somewhat of a tradition to start the year by sharing my content marketing predictions for the year ahead. I love this time of year, a time for reflection on the year gone by, and planning for the year ahead. At Content 10x, we are always looking at what’s working and not working, what’s hot
Mindset plays such an important part in our lives. Some would argue that mindset is the one thing that truly sets apart those who achieve their goals in life, with those who don’t. Mindset is a belief that guides us in making decisions and helps us with handling situations. Mindset helps us frame situations, process information
I’m excited to announce that the audiobook version of my book, Content 10x: More Content, Less Time, Maximum Results is out now! You can get it on Amazon, Audible and Apple! Although it took a lot of time and effort to record the audiobook over at Rebel Base Media Studios in Sheffield, UK, it was more
Writing a book is hard. No doubt – anyone who tells you otherwise is lying! It takes hours of brainstorming, writing, editing and rewriting. Ideas fizzle out. Words become hard to come by and people just…give up! A mistake I see a lot of people make is assuming that if they want to write a book,
If you spend time consistently creating quality content then you know just how time consuming it can be. It’s so important that we maximize our return and we do so by content repurposing. However, all too often we look at repurposing by breaking long form content down (which is great to do)…but how about bringing long
Raise your hand if you’ve ever suffered from content creators block? I think we all have. Consistently creating quality content will help you to reach your target audience and ultimately grow your business. It’s not to be overlooked, but coming up with the topic for your next video, blog post, podcast episode…etc can sometimes be challenging,
Creating and selling online courses can be a great way to monetize your expertise. Often portrayed as the ‘holy grail’ of online passive income. Anyone who follows online entrepreneurs such as Amy Porterfield and Pat Flynn will have observed their success at selling courses and likely pondered if they could do the same. There’s no doubt
How does a busy business owner, entrepreneur and content creator make the dream of publishing a book happen? I know! I know! But, this post isn’t about me. (You can read about my book publishing journey here!) Time is not always a luxury that we have, and writing a book is a very time consuming project. Fortunately, my