How to Win Audience Attention with a Multi-Platform Content Approach with Matt Deegan

How to Win Audience Attention with a Multi-Platform Content Approach with Matt Deegan

Whether you’re creating podcasts, videos, blogs, social media content…etc. The fight is on for your audience’s attention. How do you grab it, keep it, and make the most of it? Matt Deegan, Co-founder and Creative Director of new media and radio consultancy firm Folder Media, joined me in this episode to discuss exactly that. With a successful

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How to Repurpose a Blog Post into a Podcast Episode

How to Repurpose a Blog Post into a Podcast Episode

Whether you want more content ideas for your podcast, you’re thinking about starting a podcast (but don’t think you’ll have enough to talk about!), or think podcasting isn’t for you…keep reading to find out how you can boost the ROI of all that time and energy spent creating your best blog posts. Or you can listen

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Updating Your Content Strategy: A Look at Our 2022 Content Plan

Updating Your Content Strategy: A Look at Our 2022 Content Plan

Is it time to give your content strategy a shake-up? Iterating your content strategy to do more of what works is how you’ll see more traction. But first, you need to know what your audience want more of. In this blog post and podcast episode, I shared how we found out what our audience wanted and the

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6 Content Marketing & Repurposing Predictions for 2022

6 Content Marketing & Repurposing Predictions for 2022

What does the future of content marketing look like? Content marketing is constantly developing. There are always new ways to reach people and connect with them. Technology is always advancing. Social trends change and evolve all the time. That’s what’s so exciting about the industry, and as creators we should keep up to date with latest

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Best of 2021: Top Content Repurposing Tips & Guest Interview Moments

Best of 2021: Top Content Repurposing Tips & Guest Interview Moments

What’s different about your content repurposing strategy today, compared to the beginning of the year? A good content marketing strategy is one that’s always evolving. As you learn, you iterate, and you make your content so much better. It’s why I share my ideas and strategies, and invite content and digital marketing experts onto The Content 10x

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A Year in Review: Content Repurposing Tips & Highlights of 2021

A Year in Review: Content Repurposing Tips & Highlights of 2021

As it’s the end of another eventful year, your inbox and social media feeds are probably full of posts highlighting the hottest predictions for 2022. While it’s really important to think of the future and keep an eye on the key trends that are expected to shine through in the year ahead, it is just as

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How to Repurpose and Deliver Compelling Customer Stories With Rob Yoegel

How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel

Customer stories let you showcase your customers’ experiences as examples of what to expect from your product or service. They’re some of the most powerful resources you can use to encourage prospects to jump that final hurdle and buy from you. As long as they’re compelling. In this episode of The Content 10x Podcast, I spoke to

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Content Repurposing Automation: The Good, The Bad & The Ugly

Content Repurposing Automation: The Good, The Bad & The Ugly

Automation: is it all bad or could it enhance your content creation and distribution strategy? There are plenty of automation tools out there that claim to help you with everything from idea generation through to performance analysis. But how can using these tools really impact you and your content? In this podcast episode and blog post, I

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Why Content Distribution Is Everything

Why Content Distribution Is Everything

There are so many vital moving parts to a highly effective content marketing strategy. There’s content creation, content repurposing, content distribution, analysis…and so on. All have their place in growing your business and building your brand. But in the case of a full-scale strategy, you can’t have one without the others… And, I’d argue that you can’t get

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How to Create a Winning Thought Leadership Strategy with Jason Van Orden

How to Create a Winning Thought Leadership Strategy with Jason Van Orden

Are you thinking like a thought leader? A thought leader is someone seen to be at the forefront of their industry. They are known for talking about one or two particular topics, and are viewed as the go-to person for anything related to that topic.On a practical level, establishing yourself as a thought leader means

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How to Keep Your Content Strategy Consistent During the Holiday Season

How to Keep Your Content Strategy Consistent During the Holiday Season

Is your content strategy on track to provide value over the holiday season? Or is it more content fear than holiday cheer?Staying consistent with your content strategy can be tricky over the holiday season. And, it can add an extra layer of pressure when your competition might be ending the year with a big content

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How Content Repurposing Can Help You Win the Zero Moment of Truth

How Content Repurposing Can Help You Win the Zero Moment of Truth

Research is an integral part of the buying process. Whether you’re looking for a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.Google has coined a term for this pre-purchase research process

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How to Unlock Overlooked Content Distribution Channels with Ross Simmonds

How to Unlock Overlooked Content Distribution Channels with Ross Simmonds

Is your content distributed to its fullest potential? Do you utilize all the potential content distribution channels available to you? Or are you missing out on distribution opportunities that provide value, raise your profile, and drive traffic to your website? Your own content distribution channels (e.g., your website and email list) are brilliant for safeguarding your content –

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Content That Converts: How to Repurpose Your Content for Your Marketing Funnel

Content That Converts: How to Repurpose Your Content for Your Marketing Funnel

How are you filling your marketing funnel?Creating highly effective content for your marketing funnel can be challenging. Good news…repurposing can help you create on-message content, for every stage of the funnel, that leads to conversions.I’m sure you’re thinking, how?The marketing funnel is a brilliant way to think about how your content connects with your audience

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How to Create and Repurpose a Season of Content: 6 Top Tips

How to Create and Repurpose a Season of Content: 6 Top Tips

You’ve created and published a brilliant season of content – now what?On the surface, repurposing a content season and repurposing a piece of content that’s part of an ongoing show follows the same process. But once you’ve hit publish and stopped recording new episodes, how do you maximize your content’s performance in-between seasons?In this podcast

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It Started with Content: Four Key Lessons from Successful Brands & Businesses

It Started with Content: Four Key Lessons from Successful Brands and Businesses

How much can your brands and businesses really grow using the power of content? The theory is all there – content can explode your brand online and grow your business in ways you never imagined. But it can be scary to put it into practice when there’s no typical “content to business success” path to follow… That’s why

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Becoming a Social Pro: 500 Podcast Episodes and Counting with Jay Baer

Becoming a Social Pro: 500 Podcast Episodes and Counting with Jay Baer

How do you create high-quality content for 500 podcast episodes? The incredible Jay Baer has been working for 9+ years on his podcast, Social Pros. I invited him to join me on The Content 10x Podcast to talk about what it takes to consistently create so much fantastic content. Jay is a profound figure in the content

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The Best Way to Repurpose Content: Long-Form to Short-Form or Vice Versa?

The Best Way to Repurpose Content: Long-Form to Short-Form or Vice Versa?

Is the best way to repurpose content transforming long-form pieces into short-form content? When you learn about repurposing content you usually learn how to break down a long video into shorter videos. Or a blog post into social media posts, or a podcast episode into short audiograms…and so on. It’s all about the slice and dice!But is

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Review, Revive, Repurpose: How to Update your Old Content

Review, Revive, Repurpose: How to Update Old Content

Create new content > repurpose content > distribute content > rinse and repeat. This process is a truly fantastic way to increase the ROI of your content…but there’s one more thing you can add to this process to fully maximize your content’s potential…Update old contentUpdating old content is a proven way to get more eyes on

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It Started with Content...From Viral Video Illusionist to Record Breaking Content King

It Started with Content… From Viral Video Illusionist to Record Breaking Content King

How long does a video have to be to go viral? (That’s a bit of a how long is a piece of string question, isn’t it…) With the rise of TikTok and Instagram Reels, it seems like the shorter the video, the more likely it is to go viral. And there are a few creators whose content

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How to Use Social Media to Build Great Influence with Ash Jones

How to Use Social Media to Build Great Influence with Ash Jones

A personal brand is a powerful thing. It can get your name out there, establish you as an influential authority, get your foot in the door with your dream clients, and so much more. But how do you actually build a personal brand? What does it take to go from unknown to well-known? And how instrumental

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200 Episodes, Looking Forward & 3 Strategies for Maximizing Content

200 Episodes, Looking Forward & 3 Strategies for Maximizing Content

What do you do with all your content, when you’ve accumulated a mountain of it? When I first started my podcast, I had no idea how long I’d be podcasting for. I never imagined I’d reach 200 episodes, that’s for sure. But now I’ve reached this momentous milestone, I can’t imagine stopping any time soon. From a

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Finding Your “Secret Sauce” Content

Finding Your “Secret Sauce” Content

How does your business stand out from its competition? Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be – your brand. How you communicate what your business stands for can have a huge impact on potential clients. It may even be the difference

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The Best Way to Repurpose Your Content into a Twitter Thread

The Best Way to Repurpose Your Content into a Twitter Thread

Threads are proven to boost your engagement on Twitter. But how can you use them for repurposing your content? If you create long-form content, it can take a lot of creativity to repurpose it into bite-sized (or should I say crumb-sized) pieces of content which fit Twitter’s character limit. This is why threads are so great. They

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It Started with Content…From Amateur Vlogger to Master of YouTube

It Started with Content…From Amateur Vlogger to Master of YouTube

Do you know how many videos people watch on YouTube – in total – each day? 100 million? 500 million? A billion? Guess again…more than 5 BILLION(!!) YouTube videos are consumed worldwide every single day. It’s hard to imagine a time when we didn’t turn to YouTube for entertainment and information. But back when the video sharing platform first launched,

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How to Create Content That Generates More Sales and Better Clients with Nikki Rausch

How to Create Content That Generates More Sales and Better Clients with Nikki Rausch

Does your content marketing actively help you sell your products and services? Does it attract ideal clients? If you need help with either of these, Nikki Rausch has some tips to help you. Nikki is the Founder and CEO of Sales Maven, an organization helping business owners facilitate strategic and effective sales conversations. She’s got more

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Could Your Content Strategy Be Holding You Back?

Could Your Content Strategy Be Holding You Back?

Your content should always help to move your business forward. But with long-term content strategies, it’s easy to fall into a rut. Outdated approaches to content marketing can slow down the impact you’re making and make it more difficult to grow your business. You could be pouring your energy into content that just doesn’t perform the way

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How to Repurpose Content into Instagram Guides

How to Repurpose Content into Instagram Guides

Does your Instagram profile mean business? If you use Instagram to build brand awareness and grow your business, there’s one feature which you really shouldn’t ignore: Instagram Guides. While it’s not the most popular feature on the platform, they’re incredibly powerful for:Building credibilityShowing expertiseAnd extending the life of your Instagram contentThe best news is, if you’re already

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It Started with Content…How a Food Blog Became a Recipe for Brand Success!

It Started with Content…How a Food Blog Became a Recipe for Brand Success

Food blogs: passion project, content marketing, or both? Whether you write them, read them, or get sent them by your friends (I always say I’ll make that recipe and never do!), you’ll have seen the samey food blogs attempting to whet an audience’s appetite in an already stuffed market… So when one evolves out of the “just-another-food-blog”/passion

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How to Understand Your Audience Better with Rand Fishkin

How to Understand Your Audience Better with Rand Fishkin

What steps do you take to really understand your audience? A struggle that a lot of businesses have is not truly understanding who they are trying to reach – What do they talk about? Where do they hang out online? What do they watch or listen to? What do they search for? This is a huge pain

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Is Your Product or Service Your Best Kept Secret?

Is Your Product or Service Your Best Kept Secret?

Could your product or service be your best kept secret? That sounds absolutely ridiculous, doesn’t it? Yet it happens. People can create lots of content and build a huge audience…of people who don’t have a clue what they actually do as a business! That’s why it’s essential that content marketing and audience building must never lose sight of

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4 Lessons Learned in 4 Years

4 Lessons Learned in 4 Years

In the 4 years I’ve been running Content 10x, I’ve learned a LOT. I could probably write another book on everything I’ve learned about what it takes to run a business ­– I’ve already written one on how to repurpose every type of content! When I was recording this podcast episode, it was exactly 4 years since

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Content 10x Rebranding

Repurposing & Rebranding: The Next Phase of Content 10x

In May 2017, I secured the first client for my brand-new content repurposing agency, Content 10x. As any business owner knows, securing your first client is a monumental moment – and I consider it the birth of my business. Fast forward four years and a LOT has changed in that time. My business looks very different today to

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It Started with Content…Tweets, Tea & Toilet Roll

It Started with Content…Tweets, Tea & Toilet Roll

Is Twitter a part of your content marketing strategy? While many other social media platforms are increasingly focused on video and image elements, Twitter still reigns supreme as the king of micro-text content. Making it a more unique platform than ever before. Twitter’s USP has always been this restricted text-based format. For some of us, this might

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How to Write Better Content with Joanna Wiebe

How to Write Better Content with Joanna Wiebe

Whether you’re a writer or not, learning how to write better content is crucial to a great content marketing strategy. Writing is a vital part of your content. It’s your podcast show notes, your YouTube video descriptions, your social media…and that’s before we even get into long-form written content like blog posts, eBooks, lead magnets, etc. So

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Why Creative Work is Chronically Undervalued

Why Creative Work is Chronically Undervalued

What is it about creative work, more so than any other type of work, that people undervalue so much? I launched Content 10x four years ago and in that time, this age-old problem has come up consistently. Now, I think I’ve been pretty lucky with Content 10x. We work with a lot of incredible clients who really

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Livestream Repurposing: The Good, The Bad, The Ugly

Livestream Repurposing: The Good, The Bad, The Ugly

What is the biggest mistake you see people making in your industry? When it comes to content, a mistake that really annoys me is when people don’t repurpose livestream video properly! Why? I believe that livestream video is the most versatile content you can create…but more on that later. So often I see attempts at repurposing livestream video

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It Started with Content… How an Email Newsletter Led to an Eight-Figure Business Empire

It Started with Content… How an Email Newsletter Led to an Eight-Figure Business Empire

Having an email newsletter is a powerful part of any content strategy. But is it enough to grow an entire business? Keep reading to find out. Any seasoned content creator will tell you that it’s best to master creating one content type before diversifying the content that you create. However, few realize how refining your skills

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How to Repurpose Digital Content into Physical Products with Nicola Semple

How to Repurpose Digital Content into Physical Products with Nicola Semple

If you think repurposing content is limited to the online world only…think again. You might be surprised at just how much potential to repurpose digital content into physical products there is… Food for thought, isn’t it? I always speak to people about the power of content when it comes to reaching an online audience. However, do

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How to Validate Your Content Ideas

How to Validate Your Content Ideas

Would you like to find out how to validate your content ideas with a content MVP? Now, you might be wondering what is a content MVP, and how can it help you create content that your audience is guaranteed to love? No, I’m not talking about your most valuable player (although, I’d argue that content is exactly

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The “So What” of The Infinite Dial 2021 for Content Creators

The “So What” of The Infinite Dial 2021 for Content Creators

Insights into audience preferences are powerful for content creators and business owners. Knowing where your audience is online, what they like to consume, and how they prefer to access content are the key first steps to creating a winning content strategy. But where can you find this information? There are plenty of consumer behavior reports out there

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Why We Don’t Do One-off Repurposing Jobs

Why We Don’t Do One-off Repurposing Jobs

We are often asked if we do one-off content repurposing jobs. The request usually goes along the lines of “I’ve got this video that I’d like turning into xyz, can you do it for me?” or “Please can you turn my blog post into an infographic?” While we love helping people maximize the value of their content,

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It Started with Content...Babies, Blogs & Bestselling Books

It Started with Content…Babies, Blogs & Bestselling Books

Do you ever look at a successful content creator and think – how did they achieve that? How did they get started and make that leap from creating their original content to where they are today? How can I replicate their success? We can learn some fantastic lessons from content creators that have worked their way from

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Why We Don’t White Label Our Services

Why We Don’t White Label Our Services

We often get asked, “do you offer white labeling services?”   White labeling is a service where one company creates a product or service, and it is then rebranded by another business – basically making the product or service like it’s theirs. It’s pretty common within the marketing and digital world, so we get asked about it

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The Difference Between Playing It Small and Going All In

The Difference Between Playing It Small and Going All-In

How realistic are your expectations when it comes to your content strategy? You might dream about your content making you a leader in your industry…with thousands of loyal followers hanging on your every word…and a booming business to boot… While these goals are ambitious (but certainly possible), they don’t come easy. It’s highly unlikely that you’ll become a

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