How to Repurpose Content on Clubhouse - Content 10x Podcast

How to Repurpose Content on Clubhouse

How can you repurpose content on Clubhouse? This is a question I’m being asked more and more often, and it’s easy to see why. Clubhouse is a new, audio-only, real-time networking app. It’s a fast-growing platform with everyone from high-profile celebrities to start-up business owners jostling for an invite. That’s right, at the moment, it’s super exclusive

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It Started with Content… How 3 Ebook Downloads Became 280m Podcast Downloads

It Started with Content… How 3 Ebook Downloads Became 280m Podcast Downloads

How can content repurposing help underperforming content reach its full potential? You can’t predict what might happen when you first publish your content. It might not perform as well as you’d expected (it happens to the best of us), it could launch you to viral fame…or anything in between! Sometimes, that first version of content you publish

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The Winning Content Strategy for Business Success With James Schramko - Content 10x Podcast

The Winning Content Strategy for Business Success with James Schramko

What’s more crucial to a winning content strategy, quantity or quality? In an ideal world, of course you’d have both! You’d have high-quality content, consistently delivered to your audience every week (minimum) without fail – that’s a winning content strategy. But how do you get that balance right, nailing consistency and quantity, with quality content highly targeted

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7 Reasons Why You Should Create Episodic Content - Content 10x

7 Reasons Why You Should Create Episodic Content

How could an episodic content strategy benefit your business? If you have a consistent, driven approach to creating content, then you’re likely seeing results, in many shapes and forms, build steadily over time. But if you have no strategy at all, or if your approach is to create content only when you’re inspired, that’s a bit like

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How to Repurpose a Podcast to YouTube - Blog Image

How to Repurpose a Podcast to YouTube

How can you successfully repurpose a podcast to YouTube? This is a question that we get asked all the time. Podcast = audio. YouTube = video. Are they really a match made in heaven? The short answer is – yes! It can work, and it can work really well…but there are different approaches, and it depends on your

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It Started with Content… How Embracing Content Led to Fame, Fortune and an MBE!

It Started with Content… How Embracing Content Led to Fame, Fortune and an MBE!

How did a down on his luck personal trainer become the best-paid person in the fitness industry? I doubt Joe Wicks knew, when he first posted a 15-second recipe video on Instagram, that one day he’d be on the cover of magazines, the author of several books, and receive recognition from the Queen of England… but

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How to Build Your Personal Brand with Chris Ducker - Content 10x Podcast

How to Build Your Personal Brand with Chris Ducker

How can you build your personal brand to grow your business? It takes a lot of hard work to build your personal brand – especially when there’s so much competition and noise out there. However, creating content is a very effective way to stand out from the crowd. But how? To discuss this further, I interviewed someone

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7 Content Marketing Predictions for 2021 - Content 10x Podcast

7 Content Marketing Predictions for 2021

What content marketing predictions do I have for 2021? 2020 saw a flood of livestreams, a TikTok takeover, Zoom over-usage (what can’t you do on Zoom?!), and many, many businesses shift to social media in order to continue connecting with their clients and audience. It was a year of the unexpected and unpredictable. But one thing’s clear

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How to Repurpose Content Like Top TV Talk Shows

How to Repurpose Content Like Top TV Talk Shows

How many content repurposing tips can you learn from TV talk shows? If you’re a long-time Content 10x Podcast listener, you’ll know that the answer is…  A LOT! TV talk shows have provided me with a lot of repurposing inspiration and they’re a really fun topic to talk about. Many people have a favorite host, favorite talk

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The best content repurposing tips

The Best Content Repurposing Tips

How has your content repurposing strategy changed in the last 12 months? This year I’ve had some incredible guests on my podcast. Between us we’ve shared our thoughts, tips, and advice on repurposing all kinds of content for all kinds of platforms. If any of it has inspired you to try something new with your content

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The Very Best of Video Repurposing - Content 10x Podcast

The Very Best of Video Repurposing

I’ve said it before, and I’ll say it again, video is the best type of content to repurpose.   I often ask my podcast guests what their favorite type of content is or where they see the future of content, and the answer is almost always ‘video’.   Video has been a huge part of my content

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The Secrets of LinkedIn Success - Content 10x Podcast

The Secrets of LinkedIn Success

2020 has been quite a year.  It’s been a year that we learnt how quickly things can change around us and to appreciate the little things. It’s been a test of our resilience, patience and fortitude. I hope you’ll join me as I take a moment to look back on some of the top podcast episodes

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Investing in a long-term video content strategy with Tamer Shahin - Content 10x Podcast

Investing in a Long-term Video Content Strategy with Tamer Shahin

How do you invest in your content?If you’re a content creator, I really want you to think about this question. Ask yourself, are you investing your time, your money, or a mix of both into your content strategy? Serious business owners, who embrace content marketing to grow their business, know exactly how they invest in their

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How to Create, Share & Repurpose Memes - 8 Dos and Don’ts - Content 10x Podcast

How to Create, Share & Repurpose Memes – 8 Dos and Don’ts

Memes are super shareable, engaging and present a fantastic way to get your brand seen by lots of new people very quickly. Now, I know you’re thinking, “but memes don’t suit my brand” and I totally get it! I was apprehensive at first too, but then I realized that there are so many big brands that are

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Why LinkedIn Carousels are Perfect for Repurposing - Content 10x Podcast

Why LinkedIn Carousels are Perfect for Repurposing

They might have been around for a while, but I’m so happy to see lots of people embracing carousels on LinkedIn…I love them! LinkedIn carousels, or slider posts, as some people call them, are posts that consist of a selection of images – you can click through the carousel to see the next image. They’re brilliant

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How to Create Captivating Video Content with Mike Ganino - Content 10x Podcast

How to Create Captivating Video Content with Mike Ganino

What’s holding you back from creating video content? If you’re nervous about being in front of the camera or worried that you don’t have anything to say, you’re not alone. Video is an intimidating medium – there’s no denying that! But it’s also the best type of content for establishing a connection with your audience. Video builds trust

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How to Create Content That Grows YOUR Business… Not Your Competitors'! - Content 10x Podcast

How to Create Content That Grows YOUR Business… Not Your Competitors’!

Do you create content that grows your business, or that grows your competitor’s business? It might sound outrageous… but if you don’t create a content strategy to help your audience convert with your business, you might be sending potential clients straight into the arms of your competitor. A good content strategy prevents your audience from going elsewhere.

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Overcoming Challenges with Big Content Projects - Content 10x Podcast

Overcoming Challenges with Big Content Projects

Undertaking a big content project is an exciting challenge. It feels exhilarating at the start when you’re full of ideas and optimism. But when things start to go wrong, it can feel overwhelming and you might start to lose sight of your goal. After celebrating the first anniversary of my book’s publication, I started thinking about

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How I Built the Number One Content Repurposing Service in Less Than Three Years - Content 10x Podcast

How I Built the Number One Content Repurposing Service

Today marks three years since I started the Content 10x podcast, and what a fantastic journey it’s been! It’s crazy to think back through how I built the number one content repurposing service…in less than three years! I can’t believe how far my business has come in the last three years… and creating content has played

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How Content Can Attract Your Ideal Clients with Martin Huntbach and Lyndsay Cambridge - Content 10x Podcast

How Content Can Attract Your Ideal Clients with Martin Huntbach and Lyndsay Cambridge

What if you could create content to attract the clients that best suit your business, and – here’s the kicker – repels those that don’t? Would it save you time and effort not dealing with inquiries from people who aren’t right for you? Would it save you the stress and time-drain of not having to work with

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6 Reasons Why You’re Avoiding Content Repurposing (And How To Stop!) - Content 10x Podcast

6 Reasons Why You’re Avoiding Content Repurposing (And How To Stop!)

It’s good for us, we should all be doing it and it has lots of long-term benefits, but many people avoid doing it… Am I talking about exercise? Am I talking about content repurposing? In fact, I’m talking about both! Exercise and repurposing are two things I’m passionate about. If you follow me on Instagram, you’ll know that I

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How to Generate Unlimited Story Ideas with Melanie Deziel - Content 10x Podcast

How to Generate Unlimited Story Ideas with Melanie Deziel

Generating content ideas is tough. Whether you’ve just started on your content marketing journey, and aren’t sure where to draw inspiration from, or you’re a seasoned content professional, who’s suffering brainstorm fatigue, it’s not easy to keep coming up with new content ideas. While content repurposing can help with this, without a process to guide you through

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6 Ways to Avoid Sounding Repetitive with your Repurposing - Content 10x Podcast

6 Ways to Avoid Sounding Repetitive with your Repurposing

When I talk about repurposing, people often get scared that their audience will think they don’t have any new ideas. I often hear comments like, “I don’t want my audience to keep seeing the same thing.” It’s a common misconception that content repurposing is sharing the same thing over and over again. Repeating content isn’t effective repurposing.Effective repurposing

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Is There a ‘Best’ Type of Content to Repurpose? - Content 10x Podcast

Is There a ‘Best’ Type of Content to Repurpose?

A common question that I get asked a lot is “what is the best type of content to repurpose?”. The truth is, every type of content has its merits, there’s no ‘one-size-fits-all’ approach and there are so many different ways to repurpose content. But while there isn’t an all-encompassing best type of content for repurposing, one type

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How to Use Influencer Marketing Effectively with Neal Schaffer - Content 10x Podcast

How to Use Influencer Marketing Effectively with Neal Schaffer

If hearing the term “influencer” makes you roll your eyes, you’re not alone. The PR debacle of the Fyre Festival, and the subsequent documentary, shone a not very positive spotlight onto the power of influencer marketing, and put a lot of misconceptions into the minds of the media and the public.I wanted to learn what influencer

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Ask, Curate & Create: A Genius Way to Maximize Content

Ask, Curate & Create: A Genius Way to Maximize Content

I do a lot of things in my spare time, but if you read this blog regularly, you’d be forgiven for thinking I spend every day watching TV talk shows! I’ve written before about how James Corden is a master of segmenting his content, and this week I want to show you what every content creator

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How to Create Winning Content on LinkedIn with Mark Williams - Content 10x Podcast

How to Create Winning Content on LinkedIn with Mark Williams

If LinkedIn isn’t at the top of your mind and content strategy, you might be surprised to learn what a powerful platform it can be for growing your personal brand and your business. But it’s not a case of just posting any old thing on the platform – and definitely not cross-posting from your Facebook page

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The Problem With Investing In Paid Traffic - Content 10x Podcast

The Problem With Investing In Paid Traffic

Right off the bat, I want to say: paid traffic is not a bad thing at all, if you have the budget to invest in traffic then it can be absolutely brilliant…but… …it is also complicated and doesn’t always work in isolation. I guess that’s just marketing! For all its merits, I think there is one problem

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What Everyone Needs to Know about LinkedIn Ads with AJ Wilcox - Content 10x Podcast

What Everyone Needs to Know about LinkedIn Ads with AJ Wilcox

Depending on your experience with them, LinkedIn ads are likely to be:ExcitingConfusingJust… what?!But whatever your experience so far, there are ways you can get (even) more out of running LinkedIn ads and use them to make a genuine impact on your business and brand. But to really ace LinkedIn ads, you need to listen to the

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How to Create and Repurpose Your Highlights on Social Media - Content 10x Podcast

How to Create and Repurpose Your Highlights on Social Media

Social media helps us make a genuine connection with our audience, meet new people, it lets us share such a huge variety of content, and there’s always the possibility to try new things… But it’s not perfect. By its nature, it’s a very temporary medium. The lifespan of a tweet is about 18 minutes. Facebook posts peter out

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How Professionals Can Create Great Content for Social Media with Mitch Jackson - Content 10x Podcast

How Professionals Can Create Great Content for Social Media with Mitch Jackson

Social media is great if you’re a zany creative, an adventurer, or a makeup guru… but what about accountants, lawyers, and consultants? Not everyone can create great social media content, can they? If that’s what you’ve ever thought, then you absolutely need to listen to Mitch Jackson, ‘The Livestreaming Lawyer’! Mitch has as many awards for his social

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How Sharing Your Story Can Grow Your Business - Content 10x Podcast

How Sharing Your Story Can Grow Your Business

Entrepreneurs grow their businesses through skill, hard work, and usually a little bit of luck along the way… But the ability to craft and share a story is up there with all the skill, sweat, and serendipity you can muster. Telling your story, with all of its uniqueness and peculiarity, is an incredibly powerful way to give

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How to Create a Great LinkedIn Profile - Content 10x Podcast

How to Create a Great LinkedIn Profile with Louise Brogan

Creating a great LinkedIn profile is about more than just filling out your job history and uploading your corporate headshot from too-many-years-ago! Making your profile stand out from the crowd and sell you, your business, and your knowledge can feel daunting if you’re not clued up on the platform, which is why I wanted to talk

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How Video Interviews on LinkedIn Can Build Authority and Connections - Content 10x Podcast

How Video Interviews on LinkedIn Can Build Authority and Connections

Video content is my favorite thing – it’s engaging, it’s powerful, and it has a nearly-endless amount of potential for repurposing. And there are few places that’s truer than on LinkedIn. If done right, video content is one of the best ways you can grow your reputation and network on LinkedIn. Usually, video content on LinkedIn involves

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Why Now is the Perfect Time to Embrace LinkedIn Video - Content 10x Podcast

Why Now is the Perfect Time to Embrace LinkedIn Video

There has never been a better time to take the leap and embrace video on LinkedIn. We’re in a perfect storm of businesses pivoting, people adapting to a new normal, and barriers to entry falling down in all places. When it comes to content marketing, one positive side-effect of the pandemic that I hope to see is

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Why Content is the Best Tool for Business Growth with Mark Wright - Content 10x Podcast

Why Content is the Best Tool for Business Growth with Mark Wright

Growing a business takes blood, sweat, tears, luck, time, passion, intelligence, and all manner of other variables. There aren’t any shortcuts, but content is one of THE best ways anyone can supercharge their business growth. Someone who can tell you all about that is Mark Wright, the founder and owner of Climb Online – a business he

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How to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)

How to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)

I was in bed one morning recently, scrolling through Instagram (yes, I know it’s bad…yes, I’m trying to stop it…no, I haven’t succeeded yet!) and saw a great post from The Late, Late Show with James Corden. It was from a segment of his show where he pranks celebrities, and the victim this time was my

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Repurposing a Keynote into a Course with Erin King

Repurposing a Keynote into a Course with Erin King

We will be living in the changed world caused by coronavirus for a long time, so many people are having to move their businesses online. How do you do this if you are a professional speaker?  Speaking and events are two of the industries that have been hit hardest by the pandemic, but some stars

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How Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience - Content 10x Podcast

How Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience!

In episode 134 of The Content 10x Podcast, I talked about how the classic ‘customer journey’ has changed since social media, consumed on mobile devices, has become a primary way customers discover businesses and end up becoming customers.  Most customers discover businesses when on mobile devices. They start with our shorter, snackable content on social media and

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The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying

The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying

The customer journey is changing. Content repurposing can help you stay ahead of the curve and have a greater impact on, and relationship with, your customers. And ‘customer journey’ isn’t just a marketing buzzword, it’s something we all participate in as consumers – even if we aren’t fully aware of it. Before we buy a product or

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5 ½ Great Ways to Make Money from Podcasting

5 ½ Great Ways to Make Money from Podcasting

Making money from podcasting isn’t easy, but it is possible – and these are the 5 (and a half) best ways to get started with it 💸

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How to Repurpose Videos for Social Media - Content 10x Podcast

How to Repurpose Videos for Social Media

Over the last few weeks, my team and I have noticed a lot of people repurposing videos for social media. Special credit has to go to businesses who have never used video as part of their content strategy before! As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes

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Exactly What to Say with Phil M Jones - Blog Image

Exactly What to Say with Phil M Jones

If you’ve been worried about your content, how to talk to your audience, and how to approach selling in the wilds of our current climate… you’re not alone. Nobody was or could have been prepared for this global crisis. I suppose that’s part of the package with a crisis… it’s unpredictable and difficult to imagine. Even previous

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TikTok for Business: How to Repurpose TikTok - Blog Image

TikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)

TikTok for business? I thought it was just for kids! If you’re feeling apprehensive after reading the title of this blog post, don’t worry! I’m not going to start telling you to go all-in on TikTok and make 2020 the year of dancing and lip-sync videos (although I do have a story that might persuade you

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