How I Built the Number One Content Repurposing Service in Less Than Three Years - Content 10x Podcast

How I Built the Number One Content Repurposing Service

Today marks three years since I started the Content 10x podcast, and what a fantastic journey it’s been! It’s crazy to think back through how I built the number one content repurposing service…in less than three years! I can’t believe how far my business has come in the last three years… and creating content has played

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How Content Can Attract Your Ideal Clients with Martin Huntbach and Lyndsay Cambridge - Content 10x Podcast

How Content Can Attract Your Ideal Clients with Martin Huntbach and Lyndsay Cambridge

What if you could create content to attract the clients that best suit your business, and – here’s the kicker – repels those that don’t? Would it save you time and effort not dealing with inquiries from people who aren’t right for you? Would it save you the stress and time-drain of not having to work with

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6 Reasons Why You’re Avoiding Content Repurposing (And How To Stop!) - Content 10x Podcast

6 Reasons Why You’re Avoiding Content Repurposing (And How To Stop!)

It’s good for us, we should all be doing it and it has lots of long-term benefits, but many people avoid doing it… Am I talking about exercise? Am I talking about content repurposing? In fact, I’m talking about both! Exercise and repurposing are two things I’m passionate about. If you follow me on Instagram, you’ll know that I

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How to Generate Unlimited Story Ideas with Melanie Deziel - Content 10x Podcast

How to Generate Unlimited Story Ideas with Melanie Deziel

Generating content ideas is tough. Whether you’ve just started on your content marketing journey, and aren’t sure where to draw inspiration from, or you’re a seasoned content professional, who’s suffering brainstorm fatigue, it’s not easy to keep coming up with new content ideas. While content repurposing can help with this, without a process to guide you through

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6 Ways to Avoid Sounding Repetitive with your Repurposing - Content 10x Podcast

6 Ways to Avoid Sounding Repetitive with your Repurposing

When I talk about repurposing, people often get scared that their audience will think they don’t have any new ideas. I often hear comments like, “I don’t want my audience to keep seeing the same thing.” It’s a common misconception that content repurposing is sharing the same thing over and over again. Repeating content isn’t effective repurposing.Effective repurposing

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Is There a ‘Best’ Type of Content to Repurpose? - Content 10x Podcast

Is There a ‘Best’ Type of Content to Repurpose?

A common question that I get asked a lot is “what is the best type of content to repurpose?”. The truth is, every type of content has its merits, there’s no ‘one-size-fits-all’ approach and there are so many different ways to repurpose content. But while there isn’t an all-encompassing best type of content for repurposing, one type

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How to Use Influencer Marketing Effectively with Neal Schaffer - Content 10x Podcast

How to Use Influencer Marketing Effectively with Neal Schaffer

If hearing the term “influencer” makes you roll your eyes, you’re not alone. The PR debacle of the Fyre Festival, and the subsequent documentary, shone a not very positive spotlight onto the power of influencer marketing, and put a lot of misconceptions into the minds of the media and the public.I wanted to learn what influencer

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Ask, Curate & Create: A Genius Way to Maximize Content

Ask, Curate & Create: A Genius Way to Maximize Content

I do a lot of things in my spare time, but if you read this blog regularly, you’d be forgiven for thinking I spend every day watching TV talk shows! I’ve written before about how James Corden is a master of segmenting his content, and this week I want to show you what every content creator

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How to Create Winning Content on LinkedIn with Mark Williams - Content 10x Podcast

How to Create Winning Content on LinkedIn with Mark Williams

If LinkedIn isn’t at the top of your mind and content strategy, you might be surprised to learn what a powerful platform it can be for growing your personal brand and your business. But it’s not a case of just posting any old thing on the platform – and definitely not cross-posting from your Facebook page

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The Problem With Investing In Paid Traffic - Content 10x Podcast

The Problem With Investing In Paid Traffic

Right off the bat, I want to say: paid traffic is not a bad thing at all, if you have the budget to invest in traffic then it can be absolutely brilliant…but… …it is also complicated and doesn’t always work in isolation. I guess that’s just marketing! For all its merits, I think there is one problem

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What Everyone Needs to Know about LinkedIn Ads with AJ Wilcox - Content 10x Podcast

What Everyone Needs to Know about LinkedIn Ads with AJ Wilcox

Depending on your experience with them, LinkedIn ads are likely to be:ExcitingConfusingJust… what?!But whatever your experience so far, there are ways you can get (even) more out of running LinkedIn ads and use them to make a genuine impact on your business and brand. But to really ace LinkedIn ads, you need to listen to the

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How to Create and Repurpose Your Highlights on Social Media - Content 10x Podcast

How to Create and Repurpose Your Highlights on Social Media

Social media helps us make a genuine connection with our audience, meet new people, it lets us share such a huge variety of content, and there’s always the possibility to try new things… But it’s not perfect. By its nature, it’s a very temporary medium. The lifespan of a tweet is about 18 minutes. Facebook posts peter out

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How Professionals Can Create Great Content for Social Media with Mitch Jackson - Content 10x Podcast

How Professionals Can Create Great Content for Social Media with Mitch Jackson

Social media is great if you’re a zany creative, an adventurer, or a makeup guru… but what about accountants, lawyers, and consultants? Not everyone can create great social media content, can they? If that’s what you’ve ever thought, then you absolutely need to listen to Mitch Jackson, ‘The Livestreaming Lawyer’! Mitch has as many awards for his social

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How Sharing Your Story Can Grow Your Business - Content 10x Podcast

How Sharing Your Story Can Grow Your Business

Entrepreneurs grow their businesses through skill, hard work, and usually a little bit of luck along the way… But the ability to craft and share a story is up there with all the skill, sweat, and serendipity you can muster. Telling your story, with all of its uniqueness and peculiarity, is an incredibly powerful way to give

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How to Create a Great LinkedIn Profile - Content 10x Podcast

How to Create a Great LinkedIn Profile with Louise Brogan

Creating a great LinkedIn profile is about more than just filling out your job history and uploading your corporate headshot from too-many-years-ago! Making your profile stand out from the crowd and sell you, your business, and your knowledge can feel daunting if you’re not clued up on the platform, which is why I wanted to talk

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How Video Interviews on LinkedIn Can Build Authority and Connections - Content 10x Podcast

How Video Interviews on LinkedIn Can Build Authority and Connections

Video content is my favorite thing – it’s engaging, it’s powerful, and it has a nearly-endless amount of potential for repurposing. And there are few places that’s truer than on LinkedIn. If done right, video content is one of the best ways you can grow your reputation and network on LinkedIn. Usually, video content on LinkedIn involves

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Why Now is the Perfect Time to Embrace LinkedIn Video - Content 10x Podcast

Why Now is the Perfect Time to Embrace LinkedIn Video

There has never been a better time to take the leap and embrace video on LinkedIn. We’re in a perfect storm of businesses pivoting, people adapting to a new normal, and barriers to entry falling down in all places. When it comes to content marketing, one positive side-effect of the pandemic that I hope to see is

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Why Content is the Best Tool for Business Growth with Mark Wright - Content 10x Podcast

Why Content is the Best Tool for Business Growth with Mark Wright

Growing a business takes blood, sweat, tears, luck, time, passion, intelligence, and all manner of other variables. There aren’t any shortcuts, but content is one of THE best ways anyone can supercharge their business growth. Someone who can tell you all about that is Mark Wright, the founder and owner of Climb Online – a business he

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How to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)

How to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)

I was in bed one morning recently, scrolling through Instagram (yes, I know it’s bad…yes, I’m trying to stop it…no, I haven’t succeeded yet!) and saw a great post from The Late, Late Show with James Corden. It was from a segment of his show where he pranks celebrities, and the victim this time was my

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Repurposing a Keynote into a Course with Erin King

Repurposing a Keynote into a Course with Erin King

We will be living in the changed world caused by coronavirus for a long time, so many people are having to move their businesses online. How do you do this if you are a professional speaker?  Speaking and events are two of the industries that have been hit hardest by the pandemic, but some stars

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How Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience - Content 10x Podcast

How Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience!

In episode 134 of The Content 10x Podcast, I talked about how the classic ‘customer journey’ has changed since social media, consumed on mobile devices, has become a primary way customers discover businesses and end up becoming customers.  Most customers discover businesses when on mobile devices. They start with our shorter, snackable content on social media and

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The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying

The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying

The customer journey is changing. Content repurposing can help you stay ahead of the curve and have a greater impact on, and relationship with, your customers. And ‘customer journey’ isn’t just a marketing buzzword, it’s something we all participate in as consumers – even if we aren’t fully aware of it. Before we buy a product or

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5 ½ Great Ways to Make Money from Podcasting

5 ½ Great Ways to Make Money from Podcasting

Making money from podcasting isn’t easy, but it is possible – and these are the 5 (and a half) best ways to get started with it 💸

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How to Repurpose Videos for Social Media - Content 10x Podcast

How to Repurpose Videos for Social Media

Over the last few weeks, my team and I have noticed a lot of people repurposing videos for social media. Special credit has to go to businesses who have never used video as part of their content strategy before! As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes

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Exactly What to Say with Phil M Jones - Blog Image

Exactly What to Say with Phil M Jones

If you’ve been worried about your content, how to talk to your audience, and how to approach selling in the wilds of our current climate… you’re not alone. Nobody was or could have been prepared for this global crisis. I suppose that’s part of the package with a crisis… it’s unpredictable and difficult to imagine. Even previous

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TikTok for Business: How to Repurpose TikTok - Blog Image

TikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)

TikTok for business? I thought it was just for kids! If you’re feeling apprehensive after reading the title of this blog post, don’t worry! I’m not going to start telling you to go all-in on TikTok and make 2020 the year of dancing and lip-sync videos (although I do have a story that might persuade you

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Key Findings from The Infinite Dial 2020 Report & What They Mean for Content Creators - Content 10x Podcast

Key Findings from The Infinite Dial 2020 Report & What They Mean for Content Creators

How do you know if you’re creating content in the right way, in the right places, at the right times? Analytics and research give us a window into the behavior and interests of our audience, so I always think it’s great to analyze the big annual reports that come out to get an understanding outside of

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How to Repurpose YouTube Videos on Social Media with Amy Landino - Content 10x Podcast

How to Repurpose YouTube Videos on Social Media with Amy Landino

YouTube is the second largest search engine in the world (second to Google), with over 30 million visitors per day, for many businesses it’s their number one marketing platform.Something that makes YouTube unique and appealing for content marketers is that it blends content, with search and with social – if you discover how to make

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4 Content Repurposing Projects to Embark Upon Right Now - Content 10x Podcast

4 Content Repurposing Projects to Embark Upon Right Now

The coronavirus pandemic is a worrying time for everyone. As I type this, half of the world’s population is in lock down. Truly, these are unprecedented times.But, as all the rules of normal life have gone up in the air, we can use this time as an opportunity to get cracking on some of those

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6 Ways to Repurpose Your In-Person Offerings To Online - Content 10x Podcast

6 Ways to Repurpose Your In-Person Offerings To Online

In these challenging times, many businesses are having to pivot, and quickly, in order to keep going. Businesses with offline offerings in particular are needing to pivot more so than ever, and find new ways of monetizing their products, services and content in the digital space. For some, this might come naturally. For others, it might

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How To Approach Your Content During A Global Crisis

How To Approach Your Content During A Global Crisis

In times of crisis, we all need to pause, take stock, and adapt what we are doing given the extraordinary circumstances. The COVID-19 pandemic is a crisis like few others in modern times. I’m writing this post as my home country of England is in the grips of the virus, as are most countries (50% of

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How To Repurpose Your Speech for Maximum Social Media Impact - Blog Image

How To Repurpose Your Speech for Maximum Social Media Impact

Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, want to experience all the time. If we’re lucky, event organizers will provide us with photos and video footage of our speech

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How to Spend Quality Time with Your Audience - Content 10x Podcast

How to Spend Quality Time with Your Audience

You aren’t going to find many business relationships that happened out of nowhere, with no prior interaction or relationship building. When we are deciding whether we want to do business with somebody, we need to know who they are. We don’t just buy something or hire someone without some due diligence (or at least that’s not

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Using Answer The Public to Help With Content Repurposing

Using Answer The Public to Help With Content Repurposing

One of the most common problems people come to me with is not knowing where to start with repurposing.It makes sense. Once you realize every piece of content you make can be repurposed into countless more pieces of content, it’s like watching a whole world appear before your eyes. Knowing where to begin is half

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Repurposing Content on Reddit - Content 10x Podcast

Repurposing Content on Reddit

When I talk to people about repurposing their content onto social media and other platforms, they’ll list off Facebook, Instagram, Twitter, LinkedIn, and maybe throw in something new and on trend like TikTok.What I rarely hear, though, is people wanting to repurpose onto Reddit. Sometimes it’s because they’re uncertain about how to approach it, other

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How Storytelling and Repurposing Can 10x Case Studies - Content 10x Podcast

How Storytelling and Repurposing Can 10x Case Studies

Ah, client case studies – one of the most tried and tested marketing tools at any business’ disposal.Oh, client case studies – one of the most tired and testing marketing tools when used incorrectly!They divide opinion, but it’s not the concept of sharing client case studies that can be problematic – it’s the execution.With a

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Reasons to Not Give Up on Facebook with Gavin Bell - Content 10x Podcast

Reasons to Not Give Up on Facebook with Gavin Bell

We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment. The company has not been without its controversies over the last few years and I’m starting to see this reflected in conversations with friends and clients. When we’re onboarding new clients and ask about whether they want their content repurposed on Facebook, more

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Content Repurposing Is a Habit – Here’s How You Build It - Content 10x Podcast

Content Repurposing Is a Habit – Here’s How You Build It

Most people want to effectively repurpose their content. After all, why would you not want to make the most of the time you spent creating all of that incredible content?  But, no matter how much they want to do it, somehow it just doesn’t happen. It doesn’t stick. It takes time to get good at content

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Repurposing Your Core Content into Companion Content - Content 10x Podcast

Repurposing Your Core Content Into Companion Content

What do you do after you’ve finished watching a great TV show? Go and find more content related to it, of course! This is why so many TV and radio shows offer companion content, some digital content creators have already jumped on this bandwagon but many haven’t – and this could be a missed opportunity. I’ve got

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Very British Problems and a Tale of Twitter Repurposing - Content 10x Podcast

Very British Problems and a Tale of Twitter Repurposing

Your tweets might not be the first content you think of repurposing, but it’s worth reconsidering that belief. You could be missing out on book deals, TV shows, and newspaper columns… Okay, the truth is, your Twitter profile probably won’t get you all of that. But it is possible! There are great examples out there

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How to Grow Your Business on Instagram with Sue B. Zimmerman - Content 10x Podcast

How to Grow Your Business on Instagram with Sue B. Zimmerman

Do you use Instagram? I do, I’d say it’s my favorite social media platform.As content creators, marketers and business owners, we need to maximize the return we get from the time and effort we put into our content. One very effective way to do this (if you do it right) is by repurposing your content

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8 Content Marketing Predictions for 2020 - Content 10x Podcast

8 Content Marketing Predictions for 2020

It’s become somewhat of a tradition to start the year by sharing my content marketing predictions for the year ahead. I love this time of year, a time for reflection on the year gone by, and planning for the year ahead. At Content 10x, we are always looking at what’s working and not working, what’s hot

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The Content Repurposing Mindset - Content 10x Podcast

The Content Repurposing Mindset

Mindset plays such an important part in our lives. Some would argue that mindset is the one thing that truly sets apart those who achieve their goals in life, with those who don’t. Mindset is a belief that guides us in making decisions and helps us with handling situations. Mindset helps us frame situations, process information

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The Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast Episode - Content 10x Podcast

The Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast Episode

I’m excited to announce that the audiobook version of my book, Content 10x: More Content, Less Time, Maximum Results is out now! You can get it on Amazon, Audible and Apple! Although it took a lot of time and effort to record the audiobook over at Rebel Base Media Studios in Sheffield, UK, it was more

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