Over 350 blog posts on B2B content marketing, repurposing and distribution.
Discover a new post every 2 weeks.
Playing it safe is supposed to be the sensible choice. Luke Winter, the founder of comedy video studio Deadpan Agency, would disagree. Luke spent fifteen years running a corporate video agency, making the kind of polished B2B video content that’s meant to build trust and generate leads. It worked, until he got bored. So, he sold
Badge scans and a tote bag are the standard souvenir from sponsoring an event. Jillian Hoefer walked away with six months of content instead. Jillian is Director of Content at UserEvidence, the platform built for customer evidence, advocacy, and references. She’s the entire in-house content team, supported by a lean bench of freelance and agency
A lot of marketers have made peace with zero-click search by now. Then AI search showed up and raised the stakes again. Amanda Natividad has been tracking this shift since 2022, when the concept barely had a name. She’s the chief evangelist at SparkToro, the audience research tool, and she’s co-authored Zero-Click Marketing: How to Build
Sales and marketing spend a lot of time talking about alignment. It’s easy to agree that it matters. It’s much harder to make it happen. Freya Ward has sat on both sides of that argument. Now, as Associate Managing Director at Headley Media, a B2B technology lead generation company working with clients from early-stage startups through to enterprise businesses,
You can be four months into implementing a well-built content strategy, with clear goals, sharp messaging, and a schedule you never miss. But you still have no idea whether it’s working. That’s the gap this episode closes. Some B2B content teams either measure too little to know anything, or they measure everything and end up buried in
Repurposing has a reputation problem. Most people hear it and immediately think copy-paste, checkbox marketing, the same LinkedIn post going out on six platforms. Done properly, repurposing turns a single piece of content into something that reaches your audience across multiple platforms, in multiple formats, over an extended period of time. That’s what this episode and
You don’t have to be on every platform. Trying to be everywhere is the fastest way to dilute your content. And yet, that is often what happens. For a lot of B2B marketing teams, the reality is that channels just piled up over time. They ended up there because competitors were on it or someone suggested it.
You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn’t memorable, none of it sticks. That’s the problem a well-defined B2B messaging and positioning strategy is built to solve. It is also one of the components that often gets the least attention in
Competitor analysis isn’t a quarterly task. It’s a content strategy input that many B2B marketing teams aren’t using. It’s one of those activities most teams think they’re already on top of. It could be a quick scroll through a competitor’s LinkedIn page or a glance at what they’re publishing on their website. Maybe a series of
B2B content teams today hardly struggle with output. They’re consistently producing content, publishing it on many platforms, and most are putting genuine effort into what they create. On the surface, everything looks fine. But when someone asks what the content is specifically doing for the business, answers can become less clear! Yes, the content exists, and it’s
Many marketing teams are producing content consistently, across multiple platforms, often with a lot of effort and resource behind it. But when you start to ask simple questions about that content, why it exists, who it is really for, or how exactly it is contributing to business goals, the answers are not always clear. It’s usually
If you lead a B2B content team, here’s a question worth asking youself: how do you actually know if what you’re doing is working? Not just the metrics – the clicks, the views, the engagement rates. But the underlying operations. The strategy. The team set-up. The tools. The processes that determine whether your content program has
B2B podcasts can often be accused of being a bit boring. They cover the same advice, invite the same guests, and follow the same formats, only to blend into the background. So, what does it take to build a B2B podcast that people actually want to listen to in a content crowded space? Building a B2B podcast
Employee-led content programs only work if they’re a core part of your culture, and to do that, you need cultural buy-in at all levels of your organization. By supporting and encouraging your team to share their experiences and expertise on LinkedIn, you can cut through noisy feeds to make your brand stand out from the crowd. The
There’s a lot of B2B content being published right now. More than ever, in fact. This means that the challenge is no longer access to information but deciding what to trust. When you’re scrolling platforms like LinkedIn, YouTube, or Instagram, it’s natural to be skeptical about the information you’re consuming. Not because brands have suddenly become
There’s a quiet assumption ingrained into a lot of B2B content marketers. If an idea is strong enough, it should work everywhere. The same message. The same thinking. The same asset. Just published across different platforms. When it doesn’t land, we start looking for external answers. Maybe the algorithm has changed, or SEO isn’t strong enough, or Gen Z
Large-scale surveys continue to be one of the most powerful ways to create differentiated, high-value content in B2B marketing. But they only work when they’re built with intent and purpose. Not only as a research exercise, but as the foundation of a long-term content engine. We love talking about creating and repurposing B2B research and reports, and
After 345 episodes and countless hours of research, recording and repurposing, The Content 10X Podcast has hit a significant milestone and celebrated its eighth birthday. When our CEO and co-founder, Amy Woods, first launched the podcast, her goals were to build authority and trust, establish thought leadership, get a content engine going, and genuinely understand what
AI can automate many things from sales emails to customer service responses. One area where AI automation is a hot topic – some may say controversial – is personal branding and thought leadership. Many people would argue that AI has no place in thought leadership content, others promote it as providing a complete end-to-end solution. In
Imagine if the most powerful growth channel for your company wasn’t your website, your ads, or even your marketing team, but your leaders. You don’t need to be a movie star to have a following or engage an audience. If you’re a leader with a point of view, valuable experience, and something worth saying, people will
We’ve spoken to 20 senior B2B marketing leaders in our 3rd season of our podcast, B2B Content Strategist. These conversations have been full of insights into how leading organizations approach content, from team structures and collaboration to outsourcing and AI. There’s one topic that we (unsurprisingly) absolutely loved talking about, you guessed it, content repurposing! In this episode of The Content 10x Podcast,
When you speak to 20 senior B2B marketing leaders and ask them how they run their teams, you uncover a goldmine of insights. That’s exactly what we did on our B2B Content Strategist podcast. Across an entire season, we spoke to leaders at some of the world’s most innovative companies about their team structures, roles, cross-functional collaboration,
B2B marketing is in a strange place with AI. On one hand, AI in B2B marketing is making work faster and easier – from automating tasks to creating first drafts and speeding up research. Many are using AI as a friendly, hard-working assistant. On the other… it’s creating some uncanny, repetitive content, raising compliance eyebrows, and in some
What does it take to run a truly scalable, customer-centric webinar strategy inside a large organization? In the final episode of our B2B webinar mini-series – we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist.
The content landscape has fundamentally shifted. Simple how-to guides used to be a staple of B2B marketing – highly valuable, searchable, and if your SEO is on-point they can appear at the top of search engine results pages. But, while marketers have been busy creating step-by-step guides for basic processes, AI tools like ChatGPT and Perplexity,
Get B2B webinars right and they can be really powerful for nurturing potential leads, finding out more about your audience, and showcasing your expertise. But before you get to that stage, there’s a lot of learning and planning needed. We’ve helped many of our clients run and repurpose webinars, as well as our own, and there
The numbers don’t lie: 91% of B2B marketers say they prefer webinars as their content format of choice. Marketing webinars continue to prove their value – not only are they ranked as the second most effective content type for delivering results, but 60% of organizations also use them specifically to generate leads. So, if webinars aren’t currently
Webinars continue to be one of the most trusted and effective tools in B2B marketing – and in this episode, we’re highlighting why. Ahead of our upcoming webinar miniseries, Amy Woods brings together insights from guests on our sister podcast, B2B Content Strategist, who all had one thing in common: they believe webinars are worth the
Virtual, hybrid, and in-person events often feature in a B2B content marketing strategy – and for good reason. They build communities, strengthen connections, and power months and months of content. With an influx of generic, low-quality, AI-generated content online, people are craving high-quality, human-led content and real in-person connections. And events offer exactly that. Whether you’re bringing
A lot of content out there is starting to feel like déjà vu. Scroll through LinkedIn, and you’ll see post after post recycling the same insights, just dressed up in different words. At the same time, with AI-generated content flooding our feeds, it’s getting harder to find something truly original. That’s why original research is one
Interviews often play a really important role in content creation, but strong interview skills can make the difference between a good conversation and a high-impact expert interview. So, how do you prepare and conduct really excellent expert interviews? To answer that, Content 10x Founder Amy Woods sat down with Sarah Goff-Dupont, prev. Principal Writer at Work
What if we told you that some of your best content is already hiding in plain sight (and you’ve probably been sitting on it for a while)? We’re talking about tapping into the knowledge, expertise, and insights of the experts and leaders in your organization. How? By recording expert interviews, that can become a content-generating goldmine. At Content
How many posts do you see on a daily basis and think, “this was written by AI…” before scrolling straight past without engaging? For most people the answer is a lot! AI-generated content is everywhere. Generative AI tools have changed the way we approach content marketing. They’re great at generating ideas, reviewing content and spotting what’s
Blogging has come a long way in the past few decades. And it’s always been a key part of content marketing, but it’s no longer just about writing a great post and sharing it. A strong blog content strategy is essential for creating content that delivers value and is tailored to the needs of your
What will the world of B2B content marketing look like in 2025? This is a question that needs answers, and fast. As we explore 2025 content marketing trends and analyze content marketing predictions, some key factors emerge. First and foremost, how we consume and create content will continue to be affected by innovations in generative AI.
What a year it’s been for B2B marketing! On The Content 10x Podcast, we’ve had front-row seats to 2024’s biggest trends, sitting down with some incredible guests, and uncovering insights that have genuinely reshaped how businesses create and repurpose content. From the rise of AI (and all the opportunities and challenges it brings) to clever ways
Generative AI is hailed as the ultimate sidekick of marketing these days. But the million-dollar question is: when should you use AI in content marketing and when should you avoid it? Specifically in content creation, will using it add value or just remove authenticity from your content? An explosion of different tools on the market means
Short-form videos have surged in popularity online for the past five years with 73% of consumers saying they prefer them to other formats. But, especially in B2B, there’s still a place for long-form content such as webinars and podcasts that explore topics in more detail. The problem is that this content just doesn’t work on social
In a world drowning in data, stories remain the lifeblood of human connection. As humans, storytelling is in our DNA, passed down from generation to generation since the beginning of time. We love stories, but the way we tell them has changed… from drawing on walls in caves, to writing books and producing films… so
How do you get found online these days? From traditional search on Google and other search engines, to generative AI tools like Perplexity, to social media, people are using all of these resources to find the information they want. Then, once found, how do you stay in touch with the people who find you and convert
AI has become an integral part of content marketing over the past couple of years since ChatGPT launched onto the world’s stage. It’s sparked a big debate on content written by AI vs human writing. For marketers and copywriters, this poses an important question: should you use AI to write content, and if so, how? AI
These days, digital-first marketing is essential for businesses to grow their audiences and authority. And few know more about this than Neal Schaffer, Fractional CMO, author, and speaker. He came onto The Content 10x Podcast for the second time to talk about the importance of integrating various marketing channels in a digital-centric approach. Neal has extensive
AI is being integrated into every aspect of our working lives as content marketers… and especially with content creation and repurposing. It can be great, but there’s a risk you can take it too far and end up stripping out the human side and sounding like a robot. So how do you utilize AI to improve
Engaging with Gen Z isn’t just another trend to keep an eye on—it’s already here, and it’s essential. As their financial influence continues to grow, investment and wealth management companies need to start adapting now. This generation is different: they place extremely high value on authenticity and transparency, and expect brands to align with their
The right content marketing strategy gets your message out to the people who need to hear it. But content marketing for investment and wealth management companies poses several unique challenges for marketers.You need content that’s not just informative but radiates expertise and builds trust. When it comes to something as crucial (and often sensitive) as