4 Lessons Learned in 4 Years

4 Lessons Learned in 4 Years

In the 4 years I’ve been running Content 10x, I’ve learned a LOT. I could probably write another book on everything I’ve learned about what it takes to run a business ­– I’ve already written one on how to repurpose every type of content! When I was recording this podcast episode, it was exactly 4 years since

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4 Lessons Learned in 4 Years
Content 10x Rebranding

Repurposing & Rebranding: The Next Phase of Content 10x

In May 2017, I secured the first client for my brand-new content repurposing agency, Content 10x. As any business owner knows, securing your first client is a monumental moment – and I consider it the birth of my business. Fast forward four years and a LOT has changed in that time. My business looks very different today to

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Repurposing & Rebranding: The Next Phase of Content 10x
It Started with Content…Tweets, Tea & Toilet Roll

It Started with Content…Tweets, Tea & Toilet Roll

Is Twitter a part of your content marketing strategy? While many other social media platforms are increasingly focused on video and image elements, Twitter still reigns supreme as the king of micro-text content. Making it a more unique platform than ever before. Twitter’s USP has always been this restricted text-based format. For some of us, this might

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It Started with Content…Tweets, Tea & Toilet Roll
How to Write Better Content with Joanna Wiebe

How to Write Better Content with Joanna Wiebe

Whether you’re a writer or not, learning how to write better content is crucial to a great content marketing strategy. Writing is a vital part of your content. It’s your podcast show notes, your YouTube video descriptions, your social media…and that’s before we even get into long-form written content like blog posts, eBooks, lead magnets, etc. So

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How to Write Better Content with Joanna Wiebe
Why Creative Work is Chronically Undervalued

Why Creative Work is Chronically Undervalued

What is it about creative work, more so than any other type of work, that people undervalue so much? I launched Content 10x four years ago and in that time, this age-old problem has come up consistently. Now, I think I’ve been pretty lucky with Content 10x. We work with a lot of incredible clients who really

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Why Creative Work is Chronically Undervalued
Livestream Repurposing: The Good, The Bad, The Ugly

Livestream Repurposing: The Good, The Bad, The Ugly

What is the biggest mistake you see people making in your industry? When it comes to content, a mistake that really annoys me is when people don’t repurpose livestream video properly! Why? I believe that livestream video is the most versatile content you can create…but more on that later. So often I see attempts at repurposing livestream video

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Livestream Repurposing: The Good, The Bad, The Ugly
How to Repurpose Digital Content into Physical Products with Nicola Semple

How to Repurpose Digital Content into Physical Products with Nicola Semple

If you think repurposing content is limited to the online world only…think again. You might be surprised at just how much potential to repurpose digital content into physical products there is… Food for thought, isn’t it? I always speak to people about the power of content when it comes to reaching an online audience. However, do

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How to Repurpose Digital Content into Physical Products with Nicola Semple
How to Validate Your Content Ideas

How to Validate Your Content Ideas

Would you like to find out how to validate your content ideas with a content MVP? Now, you might be wondering what is a content MVP, and how can it help you create content that your audience is guaranteed to love? No, I’m not talking about your most valuable player (although, I’d argue that content is exactly

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How to Validate Your Content Ideas
The “So What” of The Infinite Dial 2021 for Content Creators

The “So What” of The Infinite Dial 2021 for Content Creators

Insights into audience preferences are powerful for content creators and business owners. Knowing where your audience is online, what they like to consume, and how they prefer to access content are the key first steps to creating a winning content strategy. But where can you find this information? There are plenty of consumer behavior reports out there

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The “So What” of The Infinite Dial 2021 for Content Creators
Why We Don’t Do One-off Repurposing Jobs

Why We Don’t Do One-off Repurposing Jobs

We are often asked if we do one-off content repurposing jobs. The request usually goes along the lines of “I’ve got this video that I’d like turning into xyz, can you do it for me?” or “Please can you turn my blog post into an infographic?” While we love helping people maximize the value of their content,

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Why We Don’t Do One-off Repurposing Jobs
It Started with Content...Babies, Blogs & Bestselling Books

It Started with Content…Babies, Blogs & Bestselling Books

Do you ever look at a successful content creator and think – how did they achieve that? How did they get started and make that leap from creating their original content to where they are today? How can I replicate their success? We can learn some fantastic lessons from content creators that have worked their way from

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It Started with Content…Babies, Blogs & Bestselling Books
Why We Don’t White Label Our Services

Why We Don’t White Label Our Services

We often get asked, “do you offer white labeling services?”   White labeling is a service where one company creates a product or service, and it is then rebranded by another business – basically making the product or service like it’s theirs. It’s pretty common within the marketing and digital world, so we get asked about it

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Why We Don’t White Label Our Services
The Difference Between Playing It Small and Going All In

The Difference Between Playing It Small and Going All-In

How realistic are your expectations when it comes to your content strategy? You might dream about your content making you a leader in your industry…with thousands of loyal followers hanging on your every word…and a booming business to boot… While these goals are ambitious (but certainly possible), they don’t come easy. It’s highly unlikely that you’ll become a

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The Difference Between Playing It Small and Going All-In
Why We Launched Our LinkedIn 10x Service

Why We Launched Our LinkedIn 10x Service

In late 2020, we were incredibly excited and proud to launch our LinkedIn 10x service. It was a strategic move for us, shifting towards services that focus on one social media platform, starting with LinkedIn, and we consider this be to be our flagship service. I want to take a moment to explain why… After 3

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Why We Launched Our LinkedIn 10x Service
How Content Helps People Know, Like and Trust you!

How Content Helps People Know, Like and Trust you!

Does your content attract people or repel people to you and your business? Spoiler alert…it should do both. The ‘know, like and trust’ principle is thrown around a lot in content marketing. This is the idea that you get people to know you, then like you, and finally trust you, so that they go onto buy your

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How Content Helps People Know, Like and Trust you!
Why we may not be a good for for you

Why We May Not Be a Good Fit for You

Are we right for you and your content repurposing needs? We love working with businesses and brands from all over the world – repurposing content and giving it new life, to help our clients reach more people, establish connections, and have an impact. However, we’re definitely not a “one-size-fits-all” type of business. The truth is, there are businesses

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Why We May Not Be a Good Fit for You
The Alternatives to Working With Us

The Alternatives to Working With Us

We understand that when you’ve decided to look for support with your content, you want to weigh-up what the various options are to ensure you make the right choice and investment for you. We love working with our clients to increase their visibility and help them build authority in their industry. We’ve worked with some fantastic

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The Alternatives to Working With Us
Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing

Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing

I’m a big promoter of having slick processes for creating original content, repurposing it, and delivering it to your audience. If you do this, you’ve probably built up a comprehensive content library and are now thinking about ways to further optimize your repurposing. Your process for creating content probably goes a little something like this…Create great

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Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing
It started with content… How 3 Blogs Became Big Businesses

It Started with Content… How 3 Blogs Became Big Businesses

Someone recently said to me that blogging is dead…they said that visual, video and audio content are the way forward and blogging is “old school”. While I agree that rich media formats are powerful, I disagree that blogging is dead. I believe that blogging should be a fundamental part of your content marketing strategy. Here’s why… 93%

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It Started with Content… How 3 Blogs Became Big Businesses
The Visual Lounge, Livestreaming & Repurposing with Matt Pierce - Content 10x Podcast

Why You Should Repurpose Your Livestream Videos with Matt Pierce

One type of content sits at the very top of the content pyramid. It gives you the most repurposing opportunities, can keep you accountable, and can build rapport with your audience like no other…livestream video. I’ve talked before about why video is the best kind of content to repurpose. There are just so many things you

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Why You Should Repurpose Your Livestream Videos with Matt Pierce
7 Incredible Benefits of Becoming a Recognized Leader in Your Industry - Content 10x Podcast

7 Incredible Benefits of Becoming a Recognized Leader in Your Industry

How can a thought leadership strategy put you head and shoulders above your competition? Putting yourself out there is scary – trust me, I know! When I first started sharing my opinions in podcasts and then videos, I felt nervous. But I knew that if I wanted to stand out and be seen as a content repurposing

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7 Incredible Benefits of Becoming a Recognized Leader in Your Industry
How to Repurpose Content on Clubhouse - Content 10x Podcast

How to Repurpose Content on Clubhouse

How can you repurpose content on Clubhouse? This is a question I’m being asked more and more often, and it’s easy to see why. Clubhouse is a new, audio-only, real-time networking app. It’s a fast-growing platform with everyone from high-profile celebrities to start-up business owners jostling for an invite. That’s right, at the moment, it’s super exclusive

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How to Repurpose Content on Clubhouse
It Started with Content… How 3 Ebook Downloads Became 280m Podcast Downloads

It Started with Content… How 3 Ebook Downloads Became 280m Podcast Downloads

How can content repurposing help underperforming content reach its full potential? You can’t predict what might happen when you first publish your content. It might not perform as well as you’d expected (it happens to the best of us), it could launch you to viral fame…or anything in between! Sometimes, that first version of content you publish

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It Started with Content… How 3 Ebook Downloads Became 280m Podcast Downloads
The Winning Content Strategy for Business Success With James Schramko - Content 10x Podcast

The Winning Content Strategy for Business Success with James Schramko

What’s more crucial to a winning content strategy, quantity or quality? In an ideal world, of course you’d have both! You’d have high-quality content, consistently delivered to your audience every week (minimum) without fail – that’s a winning content strategy. But how do you get that balance right, nailing consistency and quantity, with quality content highly targeted

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The Winning Content Strategy for Business Success with James Schramko
7 Reasons Why You Should Create Episodic Content - Content 10x

7 Reasons Why You Should Create Episodic Content

How could an episodic content strategy benefit your business? If you have a consistent, driven approach to creating content, then you’re likely seeing results, in many shapes and forms, build steadily over time. But if you have no strategy at all, or if your approach is to create content only when you’re inspired, that’s a bit like

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7 Reasons Why You Should Create Episodic Content
How to Repurpose a Podcast to YouTube - Blog Image

How to Repurpose a Podcast to YouTube

How can you successfully repurpose a podcast to YouTube? This is a question that we get asked all the time. Podcast = audio. YouTube = video. Are they really a match made in heaven? The short answer is – yes! It can work, and it can work really well…but there are different approaches, and it depends on your

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How to Repurpose a Podcast to YouTube
It Started with Content… How Embracing Content Led to Fame, Fortune and an MBE!

It Started with Content… How Embracing Content Led to Fame, Fortune and an MBE!

How did a down on his luck personal trainer become the best-paid person in the fitness industry? I doubt Joe Wicks knew, when he first posted a 15-second recipe video on Instagram, that one day he’d be on the cover of magazines, the author of several books, and receive recognition from the Queen of England… but

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It Started with Content… How Embracing Content Led to Fame, Fortune and an MBE!
How to Build Your Personal Brand with Chris Ducker - Content 10x Podcast

How to Build Your Personal Brand with Chris Ducker

How can you build your personal brand to grow your business? It takes a lot of hard work to build your personal brand – especially when there’s so much competition and noise out there. However, creating content is a very effective way to stand out from the crowd. But how? To discuss this further, I interviewed someone

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How to Build Your Personal Brand with Chris Ducker
7 Content Marketing Predictions for 2021 - Content 10x Podcast

7 Content Marketing Predictions for 2021

What content marketing predictions do I have for 2021? 2020 saw a flood of livestreams, a TikTok takeover, Zoom over-usage (what can’t you do on Zoom?!), and many, many businesses shift to social media in order to continue connecting with their clients and audience. It was a year of the unexpected and unpredictable. But one thing’s clear

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7 Content Marketing Predictions for 2021
How to Repurpose Content Like Top TV Talk Shows

How to Repurpose Content Like Top TV Talk Shows

How many content repurposing tips can you learn from TV talk shows? If you’re a long-time Content 10x Podcast listener, you’ll know that the answer is…  A LOT! TV talk shows have provided me with a lot of repurposing inspiration and they’re a really fun topic to talk about. Many people have a favorite host, favorite talk

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How to Repurpose Content Like Top TV Talk Shows
The best content repurposing tips

The Best Content Repurposing Tips

How has your content repurposing strategy changed in the last 12 months? This year I’ve had some incredible guests on my podcast. Between us we’ve shared our thoughts, tips, and advice on repurposing all kinds of content for all kinds of platforms. If any of it has inspired you to try something new with your content

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The Best Content Repurposing Tips
The Very Best of Video Repurposing - Content 10x Podcast

The Very Best of Video Repurposing

I’ve said it before, and I’ll say it again, video is the best type of content to repurpose.   I often ask my podcast guests what their favorite type of content is or where they see the future of content, and the answer is almost always ‘video’.   Video has been a huge part of my content

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The Very Best of Video Repurposing
The Secrets of LinkedIn Success - Content 10x Podcast

The Secrets of LinkedIn Success

2020 has been quite a year.  It’s been a year that we learnt how quickly things can change around us and to appreciate the little things. It’s been a test of our resilience, patience and fortitude. I hope you’ll join me as I take a moment to look back on some of the top podcast episodes

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The Secrets of LinkedIn Success
Investing in a long-term video content strategy with Tamer Shahin - Content 10x Podcast

Investing in a Long-term Video Content Strategy with Tamer Shahin

How do you invest in your content?If you’re a content creator, I really want you to think about this question. Ask yourself, are you investing your time, your money, or a mix of both into your content strategy? Serious business owners, who embrace content marketing to grow their business, know exactly how they invest in their

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Investing in a Long-term Video Content Strategy with Tamer Shahin
How to Create, Share & Repurpose Memes - 8 Dos and Don’ts - Content 10x Podcast

How to Create, Share & Repurpose Memes – 8 Dos and Don’ts

Memes are super shareable, engaging and present a fantastic way to get your brand seen by lots of new people very quickly. Now, I know you’re thinking, “but memes don’t suit my brand” and I totally get it! I was apprehensive at first too, but then I realized that there are so many big brands that are

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How to Create, Share & Repurpose Memes – 8 Dos and Don’ts
Why LinkedIn Carousels are Perfect for Repurposing - Content 10x Podcast

Why LinkedIn Carousels are Perfect for Repurposing

They might have been around for a while, but I’m so happy to see lots of people embracing carousels on LinkedIn…I love them! LinkedIn carousels, or slider posts, as some people call them, are posts that consist of a selection of images – you can click through the carousel to see the next image. They’re brilliant

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Why LinkedIn Carousels are Perfect for Repurposing
How to Create Captivating Video Content with Mike Ganino - Content 10x Podcast

How to Create Captivating Video Content with Mike Ganino

What’s holding you back from creating video content? If you’re nervous about being in front of the camera or worried that you don’t have anything to say, you’re not alone. Video is an intimidating medium – there’s no denying that! But it’s also the best type of content for establishing a connection with your audience. Video builds trust

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How to Create Captivating Video Content with Mike Ganino
How to Create Content That Grows YOUR Business… Not Your Competitors'! - Content 10x Podcast

How to Create Content That Grows YOUR Business… Not Your Competitors’!

Do you create content that grows your business, or that grows your competitor’s business? It might sound outrageous… but if you don’t create a content strategy to help your audience convert with your business, you might be sending potential clients straight into the arms of your competitor. A good content strategy prevents your audience from going elsewhere.

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How to Create Content That Grows YOUR Business… Not Your Competitors’!
Overcoming Challenges with Big Content Projects - Content 10x Podcast

Overcoming Challenges with Big Content Projects

Undertaking a big content project is an exciting challenge. It feels exhilarating at the start when you’re full of ideas and optimism. But when things start to go wrong, it can feel overwhelming and you might start to lose sight of your goal. After celebrating the first anniversary of my book’s publication, I started thinking about

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Overcoming Challenges with Big Content Projects
How I Built the Number One Content Repurposing Service in Less Than Three Years - Content 10x Podcast

How I Built the Number One Content Repurposing Service

Today marks three years since I started the Content 10x podcast, and what a fantastic journey it’s been! It’s crazy to think back through how I built the number one content repurposing service…in less than three years! I can’t believe how far my business has come in the last three years… and creating content has played

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How I Built the Number One Content Repurposing Service
How Content Can Attract Your Ideal Clients with Martin Huntbach and Lyndsay Cambridge - Content 10x Podcast

How Content Can Attract Your Ideal Clients with Martin Huntbach and Lyndsay Cambridge

What if you could create content to attract the clients that best suit your business, and – here’s the kicker – repels those that don’t? Would it save you time and effort not dealing with inquiries from people who aren’t right for you? Would it save you the stress and time-drain of not having to work with

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How Content Can Attract Your Ideal Clients with Martin Huntbach and Lyndsay Cambridge
6 Reasons Why You’re Avoiding Content Repurposing (And How To Stop!) - Content 10x Podcast

6 Reasons Why You’re Avoiding Content Repurposing (And How To Stop!)

It’s good for us, we should all be doing it and it has lots of long-term benefits, but many people avoid doing it… Am I talking about exercise? Am I talking about content repurposing? In fact, I’m talking about both! Exercise and repurposing are two things I’m passionate about. If you follow me on Instagram, you’ll know that I

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6 Reasons Why You’re Avoiding Content Repurposing (And How To Stop!)
How to Generate Unlimited Story Ideas with Melanie Deziel - Content 10x Podcast

How to Generate Unlimited Story Ideas with Melanie Deziel

Generating content ideas is tough. Whether you’ve just started on your content marketing journey, and aren’t sure where to draw inspiration from, or you’re a seasoned content professional, who’s suffering brainstorm fatigue, it’s not easy to keep coming up with new content ideas. While content repurposing can help with this, without a process to guide you through

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How to Generate Unlimited Story Ideas with Melanie Deziel
6 Ways to Avoid Sounding Repetitive with your Repurposing - Content 10x Podcast

6 Ways to Avoid Sounding Repetitive with your Repurposing

When I talk about repurposing, people often get scared that their audience will think they don’t have any new ideas. I often hear comments like, “I don’t want my audience to keep seeing the same thing.” It’s a common misconception that content repurposing is sharing the same thing over and over again. Repeating content isn’t effective repurposing.Effective repurposing

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6 Ways to Avoid Sounding Repetitive with your Repurposing