Why Evergreen Content Makes Repurposing Easier

Why Evergreen Content Makes Repurposing Easier

As a content marketer, evergreen content is the gift that keeps on giving. It has sustained interest over time so it guarantees a steady stream of traffic, plus all the repurposed content you create from it will have a longer shelf life too, meaning the ROI is high. This blog post covers how you define evergreen content,

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8 Ways to Find out What Your Audience Wants

8 Ways to Find out What Your Audience Wants

Creating and repurposing content is great, but it only really works if your audience finds your content helpful. So how to do you find out what they care about most, or what they really need solutions for? Well, you ask them! In this podcast episode and blog post we look at eight really effective ways to ask your

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Content Marketing: Knowing when Enough is Enough with Robert Rose

Content Marketing: Knowing when Enough is Enough with Robert Rose

If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing and tell their story more effectively. Over the last ten years,

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5 Ways to Dig for Content Gold

5 Ways to Dig for Content Gold

Ever wondered how content marketers come up with ideas for content week in and week out? The answer is, you have to keep your eyes and ears open… but sometimes you’ll have to go digging for them! Our ideal clients are providing content ideas all the time. We just need to know where to look for them. This

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5 Lessons Learned from 5 Years of Podcasting

5 Lessons Learned from 5 Years of Podcasting

The Content 10x podcast and blog is five! The first episode went live on 19th October 2017, so this is our 5th birthday blog post. We want to, first and foremost, say a massive thank you to our wonderful Content 10x audience. To those of you who have just discovered us, to those who have been listening,

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How to do more with less

How to Do More With Less

Content repurposing is about doing more with less, but how do you avoid falling into the trap of creating and distributing mediocre repurposed content from an average piece of core content, because… well… that’s just what you do every Tuesday? In this podcast episode and blog post we look at how to do more with less,

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How to Repurpose an Award-Winning Podcast into a Thriving Community with Kate Cocker

How to Repurpose an Award-Winning Podcast into a Thriving Community with Kate Cocker

It’s every content marketers dream to have an active, engaged community. Not only does it help to entrench you as an expert in your field, but it also provides an unending supply of relevant content going forward. In this episode of the Content 10x podcast, our founder and host, Amy Woods speaks with presenter coach and

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Content Repurposing for Scorecard Marketing

Content Repurposing for Scorecard Marketing

Have you considered scorecard marketing? It’s an innovative and exciting way to provide personalized content to your audience, while generating targeted leads. Plus, it goes hand-in-hand with content repurposing! You can repurpose content to create your scorecard… and you can create new content based on the insights received from your scorecard.     Our Content Repurposing Effectiveness Scorecard was

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How to Encourage a Content Repurposing Mindset in Your Team

How to Encourage a Content Repurposing Mindset in Your Team

Content repurposing is the most effective way to squeeze every last drop of quality out of your content. But if it’s done well and comprehensively, it’s not a one-person job. This is why it’s so important to encourage a content repurposing mindset in your whole team. In this podcast episode and blog post, we cover what it

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How to Develop Systems and Processes for Content Repurposing

How to Develop Systems and Processes for Content Repurposing

Systems and processes play a huge part in the success of any business. Former Indian President A.P.J. Abdul Kalam once said, “excellence is a continuous process and not an accident”. A powerful statement and one that backs up the need for effective systems and processes in any business and more specifically, in your content repurposing strategy. We

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Content Repurposing: Who Not How

Content Repurposing: Who Not How

There are many situations in life when you ask yourself, “How can I do this?” when the question should actually be, “Who can help me do this?” Who Not How is a concept developed by strategic coach and entrepreneur, Dan Sullivan, and organizational psychologist, Dr. Benjamin Hardy, and is the subject of their book, Who Not

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How to Create Powerful LinkedIn Video Content with Alicia Henderson

How to Create Powerful LinkedIn Video Content with Alicia Henderson

Have you embraced creating video content for LinkedIn? 97% of B2B marketers use LinkedIn for content marketing – how do you cut through all of that noise? It’s crucial you stand out and what better way than by letting your personality shine on camera? Alicia Henderson, LinkedIn Video and Business Strategist, joined The Content 10x Podcast to share

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How to Repurpose Content for YouTube Shorts

How to Repurpose Content for YouTube Shorts

It’s no secret that short-form videos have taken over social media and they are here to stay. In their 2022 Marketing Industry Trends Survey, Hubspot found that short-form video has the highest ROI of any social media marketing strategy. Furthermore, more than half of marketers who use short-form video, plan to increase their investment throughout

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How to Repurpose Your Content into a Course

How to Repurpose Your Content into a Course

Over the past decade, our appetite for online learning has been steadily on the rise, then during the pandemic it understandably sky rocketed. According to statista.com, the global e-learning market is forecast to reach almost 400 billion US dollars by 2026. Ultimately, people have an appetite to upskill and are keen to do it from the

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How to Repurpose Blog Posts into a White Paper

How to Repurpose Blog Posts into a White Paper

White papers are excellent marketing tools for B2B businesses. They exist to inform, explain and educate, and there are a number of reasons why repurposing your long-form content into even longer-form content is a good idea… that said, this type of long-form, educational content takes time to create, so that’s why we want to look

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How to Scale Your Business with Content with Daniel Priestley

How to Scale Your Business with Content with Daniel Priestley

We all know how vital content is in building a successful brand. It’s key to connecting with your audience and providing value. But of course, we don’t just build an audience for audience’s sake. There needs to be intention behind audience growth. Daniel Priestley is a leading authority in scaling businesses. He is the co-founder of Dent

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3 Ways to Repurpose Long-Form Content into Even Longer-Form Content

3 Ways to Repurpose Long-Form Content into Even Longer-Form Content

With time and attention spans limited, it may seem counter-intuitive to extend your long-form content into something even longer. Besides, we often think of repurposing as taking long-form content and turning it into brilliant short-form content, like those impactful social media quotes, hilarious memes and memorable Reels and TikToks that we love so much. But this isn’t

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How to Create Content with a Video-First Approach

How to Create Content with a Video-First Approach

We all know the world of content marketing is constantly evolving. And as the online world becomes more noisy and saturated, the need to keep on top of what’s working is increasingly important. Something we’ve noticed recently is that more and more brands and creators are sidelining audio-only content in favor of video AND audio content. Video’s

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Converting Short-Form New Fans to Long-Form Superfans

Converting Short-Form New Fans to Long-Form Superfans

Have you ever considered who is consuming your short-form content versus your long-form content? Are they the same people? Do they have the same motivations? And most importantly…how do you convert those casual fans of your short-form content into devoted superfans of your long-form content? In this episode and blog post, we reveal some top tips on doing

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How to Repurpose Content for Pinterest with Kate Ahl

How to Repurpose Content for Pinterest with Kate Ahl

Have you ever considered repurposing content for Pinterest? With a whopping 433 million monthly users, there’s clearly a ton of potential for B2B marketers to break through on the platform. If you aren’t using Pinterest yet but you want to incorporate it in your content marketing strategy, the good news is there are some great to

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5 Ways to Repurpose Customer Interviews

5 Ways to Repurpose Customer Interviews

We all love hearing feedback from customers about our products and services. The good feedback can be celebrated and shared far and wide. The not-so-good feedback gives us the opportunity to reflect and improve. The comments, stories and experiences that our customer share with us can be the fuel we need to continue creating great content. One

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10 Types of Video Your Business Should Repurpose

10 Types of Video Your Business Should Repurpose

Content marketers: are you creating tons and tons of video content? If so, you will benefit from reading this blog post! A HubSpot report in 2022 found that 54% of people want to see more video content from businesses and brands. You might be thinking: ‘I have enough on my plate as it is!’ But the great thing about

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Maximizing the Content That You Create For Events

Maximizing the Content That You Create For Events

Attending and getting involved in events is often a core part of a content marketing strategy. Whether it be in-person or virtual, if you’re investing time in speaking, sponsoring and exhibiting at events then you simply must make the most of the content opportunities. But what are the best ways to maximize the content that you create

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How to Incorporate Animation in Your Repurposing Plan with Christine MacKay

How to Incorporate Animation in Your Repurposing Plan with Christine MacKay

We’re all looking for something unique to add to our marketing strategy and incorporating animated content can be an innovative and dynamic way to do so! Animation can appeal to everybody and its influence is global. You may think that animation is just too lighthearted, silly or even childish for your brand, especially if you’re B2B. But

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Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps!

Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps!

Fluffing your lines, dogs barking or construction workers making a racket outside…three good reasons to hit ‘stop’ on your video or audio recording and start from scratch. But could your bloopers and mishaps actually be repurposed into quality content? The video and audio content you create that features any of these slip-ups most likely ends up

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Creating & Repurposing Content Before Distribution

Creating & Repurposing Content Before Distribution

When should you repurpose your content? After you’ve published it…or before? You may be dying to hit the publish button on that long-form blog post/podcast episode/video that you’ve put your blood, sweat and tears into…but you could be missing out on so many benefits if you publish it and then repurpose it… But why create all your

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How to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)

How to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)

Carpool Karaoke, Mean Tweets, Lip Sync Battle…just three examples of content that’s grown from a TV talk show segment to a standalone fan favorite. But what can content marketers take away from this? Creating defined segments in your content has lots of benefits for content marketers. It helps you streamline your repurposing, as you can repurpose the

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The 4 Rs of Repurposing Research with Michele Linn

The 4 Rs of Repurposing Research with Michele Linn

Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively. So what does effective research repurposing look like? Michele Linn, marketer, data repurposing expert, and founder and Head of Strategy at Mantis Research, joined The Content 10x Podcast to share how marketers can maximize

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How to Grow Your Brand on TikTok + Repurposing Tips

TikTok for Business: How to Repurpose TikTok Videos

TikTok is the fastest-growing social media platform, particularly in the U.S and U.K. With listener numbers growing across all age groups, it’s increasingly likely that your ideal clients are spending more of their time hanging out on the short-form, vertical video channel. It’s no surprise that more and more DTC, B2C, and B2B brands are including

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What The Infinite Dial 2022 Findings Mean for Content Creators

What The Infinite Dial 2022 Findings Mean for Content Creators

We all like to think we know our ideal audience inside-out, but consumer behaviors are constantly changing. So it’s up to reports like The Infinite Dial 2022 to give marketers the insights needed to make crucial, up-to-date decisions. The Infinite Dial is the longest-running survey of digital media consumer behavior in the U.S., tracked annually since

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Introducing the B2B Content Strategist Podcast

Introducing the B2B Content Strategist Podcast

We are thrilled to announce that our new podcast, B2B Content Strategist, is now live!   The podcast provides a new perspective and different take on content marketing to The Content 10x Podcast…so we thought we’d do a Content 10x podcast episode to give you a taste of what’s to come and answer all the questions

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Earned Media and Content Repurposing with Lisa Simone Richards

Earned Media and Content Repurposing with Lisa Simone Richards

Every brand wants to be more visible online, and while there are some paid options out there which can help (e.g., social ads), earned media is another highly recommended route to get in front of your target audience. But, whether you put any spend behind gaining visibility or not, it’s only worth your time and effort

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When is the Best Time to Repurpose Your Content?

When is the Best Time to Repurpose Your Content?

It’s the million-dollar questions all marketers want the answer to: when is the best time to post your content? Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and at best, it’s crickets. Repurposing content is all about

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6 Ways to Repurpose Your Client Case Studies

6 Ways to Repurpose Your Client Case Studies

Here’s why you need to start repurposing your client case studies: Because they are a holy grail piece of content for getting that ‘yes’ from potential new customers. Isn’t it a no-brainer to make sure that messaging with such high-conversion potential is on as many platforms, in as many formats as possible? I consider it one of the

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How to Repurpose Blog Posts into Tutorial Videos

How to Repurpose Blog Posts into Tutorial Videos

Marketers: how can your content help more of your audience more effectively AND perform better on search engines? The answer: repurpose blog posts (specifically your super-SEO-friendly ‘how-to’ ones) into searchable tutorial videos. In this episode, I share the three reasons why so many businesses and thought leaders create instructional content such as ‘how-to’ blog posts and tutorial

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How to Develop a Dynamic Content Marketing Strategy with Kathryn Strachan

How to Develop a Dynamic Content Marketing Strategy with Kathryn Strachan

A content marketing strategy is never done. Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be. To discuss how to level-up your content marketing strategy,

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How to Grow Your Email List by Repurposing Your Content

How to Grow Your Email List by Repurposing Your Content

Email marketing is a highly effective and lucrative method of connecting with your audience. But it can take a lot of time and effort to grow your email list. After all, people need a good reason to part with their precious personal data (in this case, their email address). A great reason many marketers use is

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7 Ways to Repurpose Your Content into Social Media Images

7 Ways to Repurpose Your Content into Social Media Images

Social media visuals boost your engagement and increase the impact of your content. Not to mention they are highly shareable. But how can you repurpose your content into social media images that are in line with your brand values and the personality of your business? In this podcast episode and blog post, I share how to

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How to Repurpose a Podcast Episode into a Blog Post

How to Repurpose a Podcast Episode into a Blog Post

Every day, the Content 10x team spends hours repurposing all kinds of content. But one of our favorites is when we get to repurpose a podcast episode into a blog post. Podcast episodes and blog posts are both extremely valuable pieces of content for businesses. And repurposing your content into both audio and text format helps

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How to Repurpose a Virtual Event with Mark Huber

How to Repurpose a Virtual Event with Mark Huber

Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it but you need to know how to repurpose a virtual event…that’s when the value skyrockets… When our client, SaaS marketing company, Metadata, decided to launch their ambitious first virtual event, DEMAND,

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How to Repurpose a Presentation into a Video

7 Creative Ways to Repurpose Your Presentation or Slide Deck

How many hours/days/weeks do you spend creating an awesome presentation or slide deck, only for it to gather virtual dust after you’ve delivered it? Your presentation is likely packed with valuable nuggets. Apply a little bit of creativity, and you can repurpose them into even more awesome content! Keep reading or press play below to learn how

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How to Repurpose Videos for Social Media

How to Repurpose Videos for Social Media

Videos are a phenomenal type of content for repurposing. I’ve said this time and time again because I really do believe that video sits at the very top of the content pyramid. But video is also powerful in many other ways. For example, it’s arguably the most captivating content type there is. In fact, digital agency, Zenith

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How to Repurpose a White Paper or Research Report into a Webinar

How to Repurpose a White Paper or Research Report into a Webinar

How can you get more people to engage with the findings in your white paper or research report? Downloadable PDFs are a brilliant way to boost your credibility and showcase industry expertise, but even the most awesome research report can struggle to connect with a wide readership. Repurposing it into a more accessible format, like video content,

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How to Win Audience Attention with a Multi-Platform Content Approach with Matt Deegan

How to Win Audience Attention with a Multi-Platform Content Approach with Matt Deegan

Whether you’re creating podcasts, videos, blogs, social media content…etc. The fight is on for your audience’s attention. How do you grab it, keep it, and make the most of it? Matt Deegan, Co-founder and Creative Director of new media and radio consultancy firm Folder Media, joined me in this episode to discuss exactly that. With a successful

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How to Repurpose a Blog Post into a Podcast Episode

How to Repurpose a Blog Post into a Podcast Episode

Whether you want more content ideas for your podcast, you’re thinking about starting a podcast (but don’t think you’ll have enough to talk about!), or think podcasting isn’t for you…keep reading to find out how you can boost the ROI of all that time and energy spent creating your best blog posts. Or you can listen

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