The Content 10x Blog

Over 100 blog posts on content repurposing. Discover a new post every Thursday

4 Content Repurposing Projects to Embark Upon Right Now

The coronavirus pandemic is a worrying time for everyone. As I type this, half of the world’s population is in lock down. Truly, these are unprecedented times.But, as all the rules of normal life have gone up in the air, we can use this time as an opportunity to get cracking on some of those

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6 Ways to Repurpose Your In-Person Offerings To Online

In these challenging times, many businesses are having to pivot, and quickly, in order to keep going. Businesses with offline offerings in particular are needing to pivot more so than ever, and find new ways of monetizing their products, services and content in the digital space. For some, this might come naturally. For others, it might

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How To Approach Your Content During A Global Crisis

In times of crisis, we all need to pause, take stock, and adapt what we are doing given the extraordinary circumstances. The Covid-19 pandemic is a crisis like few others in modern times. I’m writing this post as my home country of England is in the grips of the virus, as are most countries. I’m also writing

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How To Repurpose Your Speech for Maximum Social Media Impact

Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, want to experience all the time. If we’re lucky, event organizers will provide us with photos and video footage of our speech

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How to Spend Quality Time with Your Audience

You aren’t going to find many business relationships that happened out of nowhere, with no prior interaction or relationship building. When we are deciding whether we want to do business with somebody, we need to know who they are. We don’t just buy something or hire someone without some due diligence (or at least that’s not

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Using Answer The Public to Help With Content Repurposing

One of the most common problems people come to me with is not knowing where to start with repurposing.It makes sense. Once you realize every piece of content you make can be repurposed into countless more pieces of content, it’s like watching a whole world appear before your eyes. Knowing where to begin is half

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Repurposing Content on Reddit

When I talk to people about repurposing their content onto social media and other platforms, they’ll list off Facebook, Instagram, Twitter, LinkedIn, and maybe throw in something new and on trend like TikTok.What I rarely hear, though, is people wanting to repurpose onto Reddit. Sometimes it’s because they’re uncertain about how to approach it, other

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How Storytelling and Repurposing Can 10x Case Studies

Ah, client case studies – one of the most tried and tested marketing tools at any business’ disposal.Oh, client case studies – one of the most tired and testing marketing tools when used incorrectly!They divide opinion, but it’s not the concept of sharing client case studies that can be problematic – it’s the execution.With a

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Reasons to Not Give Up on Facebook with Gavin Bell

We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment. The company has not been without its controversies over the last few years and I’m starting to see this reflected in conversations with friends and clients. When we’re onboarding new clients and ask about whether they want their content repurposed on Facebook, more

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Content Repurposing Is a Habit – Here’s How You Build It

Most people want to effectively repurpose their content. After all, why would you not want to make the most of the time you spent creating all of that incredible content?  But, no matter how much they want to do it, somehow it just doesn’t happen. It doesn’t stick. It takes time to get good at content

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Repurposing Your Core Content Into Companion Content

What do you do after you’ve finished watching a great TV show? Go and find more content related to it, of course! This is why so many TV and radio shows offer companion content, some digital content creators have already jumped on this bandwagon but many haven’t – and this could be a missed opportunity. I’ve got

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Very British Problems and a Tale of Twitter Repurposing

Your tweets might not be the first content you think of repurposing, but it’s worth reconsidering that belief. You could be missing out on book deals, TV shows, and newspaper columns… Okay, the truth is, your Twitter profile probably won’t get you all of that. But it is possible! There are great examples out there

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How to Grow Your Business on Instagram with Sue B. Zimmerman

Do you use Instagram? I do, I’d say it’s my favorite social media platform.As content creators, marketers and business owners, we need to maximize the return we get from the time and effort we put into our content. One very effective way to do this (if you do it right) is by repurposing your content

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8 Content Marketing Predictions for 2020

It’s become somewhat of a tradition to start the year by sharing my content marketing predictions for the year ahead. I love this time of year, a time for reflection on the year gone by, and planning for the year ahead. At Content 10x, we are always looking at what’s working and not working, what’s hot

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The Content Repurposing Mindset

Mindset plays such an important part in our lives. Some would argue that mindset is the one thing that truly sets apart those who achieve their goals in life, with those who don’t. Mindset is a belief that guides us in making decisions and helps us with handling situations. Mindset helps us frame situations, process information

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The Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast Episode

I’m excited to announce that the audiobook version of my book, Content 10x: More Content, Less Time, Maximum Results is out now! You can get it on Amazon, Audible and Apple! Although it took a lot of time and effort to record the audiobook over at Rebel Base Media Studios in Sheffield, UK, it was more

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How to Repurpose An Epic Livestream into a Book with David Bain

Writing a book is hard. No doubt – anyone who tells you otherwise is lying! It takes hours of brainstorming, writing, editing and rewriting. Ideas fizzle out. Words become hard to come by and people just…give up! A mistake I see a lot of people make is assuming that if they want to write a book,

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5 Ways to Repurpose Content for Lead Generation

If you spend time consistently creating quality content then you know just how time consuming it can be. It’s so important that we maximize our return and we do so by content repurposing. However, all too often we look at repurposing by breaking long form content down (which is great to do)…but how about bringing long

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Content Repurposing & When Less is Not More!

 Raise your hand if you’ve ever suffered from content creators block? I think we all have. Consistently creating quality content will help you to reach your target audience and ultimately grow your business. It’s not to be overlooked, but coming up with the topic for your next video, blog post, podcast episode…etc can sometimes be challenging,

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Creating Online Courses by Repurposing Content with Teresa Heath-Wareing

Creating and selling online courses can be a great way to monetize your expertise. Often portrayed as the ‘holy grail’ of online passive income. Anyone who follows online entrepreneurs such as Amy Porterfield and Pat Flynn will have observed their success at selling courses and likely pondered if they could do the same. There’s no doubt

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Book Repurposing: How Quality Content Can Lead to Publishing a Book with Mike Morrison

How does a busy business owner, entrepreneur and content creator make the dream of publishing a book happen? I know! I know! But, this post isn’t about me. (You can read about my book publishing journey here!) Time is not always a luxury that we have, and writing a book is a very time consuming project. Fortunately, my

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Content Repurposing and The Importance of Consistent Messaging

If you’re a business owner and you’re growing your personal brand, it’s essential that you share your expertise with the world to become known, build trust and enhance your reputation. Your potential customers must know who you are, what you do and what problem you can solve for them. You need to be the first

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Top 5 Ways to Repurpose Your Book Content for Marketing

This week is a super exciting week because I’ve officially launched my book Content 10x: More Content, Less Time, Maximum Results.   Never in a million years would I have believed you if you’d told me 10 years ago that I’d be a published author – with a book about content repurposing. Back then, a decade

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Unlocking Secrets of Facebook Ads and Repurposing with Zach Hesterberg

Facebook advertising can be viewed as the behemoth of content marketing for many business owners. But after listening to this episode, you may just consider including it as part of your content marketing toolkit, if you haven’t already. In this week’s episode, I had a chat with Zach Hesterberg about Facebook ads and repurposing. Zach is

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Repurposing your Premium Content for Marketing

It’s a super special episode this week because it’s Content 10x Podcast’s 2nd birthday. I can’t quite believe I’ve managed a podcast episode every single week for 2 years. It’s not just me either…but me and my team. Because it’s always a team effort to get the podcast recorded, produced, published and repurposed into the blog

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YouTube Publishing Tips & Repurposing A Video Into a Blog Post with Natalie Hailey

Creating and repurposing content is a commitment. If you want to reap the rewards that repurposing your content can bring, you need to do it consistently. People often ask me what type of content they should start the repurposing journey with, and I always try to stay clear of giving a definite answer because what’s

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How to Repurpose Your Blog Posts on Quora

Let me ask you a question, do you ever create content for Quora? I’m guessing the majority of answers to that question is “no”. Although I may be wrong.Did you know that you can repurpose your blog posts onto Quora?Whilst you can repurpose your blog posts in a host of different ways, from podcasts to social

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How to Repurpose Content Like A Pro with Jay Baer

Jay Baer is a Hall of Fame speaker and emcee, a New York Times best-selling author of six books and the founder of five, multi-million dollar companies including the digital strategy consulting firm, Convince & Convert. Furthermore, he’s the world’s most inspirational marketing, customer experience, and customer service keynote speakers. When providing an example of super

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Lessons Learned from 100 Episodes of the Podcast

We’re celebrating 100 episodes of the Content 10x podcast! Aside from clinking champagne glasses and wondering where the time went (time flies when you’re having fun!) my team and I have taken this milestone as an opportunity to reflect on lessons learned from recording, publishing and repurposing 100 podcast episodes consistently for 100 weeks in a

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5 Ways to Repurpose Your Guest Appearances

There are lots of ways that you can be asked to share your knowledge and expertise as a guest contributor to other people’s content. From being interviewed on someone else’s podcast, to writing a guest post for another website, to contributing to a membership site training session…the possibilities are endless. It’s a great thing to be

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The Best Way to Repurpose Content on Twitter with Dan Knowlton

Twitter is a fantastic platform to engage with people. You can use Twitter to build connections, have conversations, and share your thoughts with the world. However, with 500 million tweets per day, how can you stand out and grow your audience? And, more importantly, how can you repurpose your longer form content effectively on the

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Clever ways to Repurpose Client Testimonials and Reviews

The power of social proof should never be underestimated. A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerful and the most persuasive marketing and sales messages come from our own happy customers. Reviews show future potential clients that you are a credible,

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Engagement Metrics: How to Find Out if People Actually Consume your Content

There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audience’s behavior beyond the download, subscribe or follow. They help us to work out if people are actually consuming

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How to Repurpose a Podcast on Social Media

Hosting a podcast is a great way to position yourself as a knowledgeable expert in your industry. Not long ago most people would have said “what’s a podcast”, but in 2019, according to Edison Research, 50% of all US homes are avid podcast listeners – that’s over 60 million houses! This is great, BUT what happens

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Best of Social Media Content Repurposing Tips

On a mission to maximise your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose long-form content onto social media (blog, video, podcast etc). Not only that, but you can repurpose social media content too. For example, you can repurpose your Facebook Live videos, IGTV

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How Effective Podcast Repurposing Has Helped a Niche Offline Business Grow with Mike Richards

Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you’ve considered starting a podcast but you’re worried it won’t be worth the effort because you work in a niche industry where podcasts are not a ‘thing’? If so, think again. You’re about

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Content 10x The Book – An Update and How to Repurpose Content into a Book

It’s been a lot of hard work…early mornings, late nights, weekends…but I’m pleased to let you know that my first ever book is soon to be published! It’s called Content 10x: More Content, Less Time, Maximum Results. My book is the ultimate guide to reaching more people online. It teaches readers all they need to know

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How to Get Started with LinkedIn Live with Ian Anderson Gray

Guess who’s back on the podcast? None other than Ian Anderson Gray, who returns to share more of his infinite wisdom when it comes to utilising live video for business. Last time we had Ian on the show, we talked about how you can repurpose Facebook Live videos to help maximise reach. Now, it’s time to

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Repurposing to Stay Consistent with your Content

Are you consistent with your content? Or, do you struggle to keep up? If you’re in a habit of falling off track when it comes to creating and publishing regular, consistent, content don’t be too hard on yourself. It can happen to us all. In particular, there can be really challenging times in the year, like during

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How to Create Content that Sells with Jess Lorimer

Generating quality content is a great way to position yourself as a leader in your niche, enhance brand awareness and grow your audience. But, that’s only the beginning of what your content can really do for the growth of your business. You have to create content that sells. If you’re willing to put the work into

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Changes to IGTV – Repurposing YouTube videos onto IGTV

Did you know that IGTV is no longer a vertical video only platform? If you’re an Instagram user, you’ve probably already observed that the platform now supports landscape video. Does this change present a whole host of repurposing opportunities? To learn more about my thoughts on this check out my video below. This is a landscape video

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How to Repurpose a Podcast into a Cartoon Video Animation

If you have a podcast, repurposing your episodes into an avalanche of new content is one of the best ways to spread awareness. Repurposing your content can also lead to attracting more listeners and help you reach a larger audience. With the popularity of podcasts continuing to grow there’s so much content to consume online. As

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5 Ways to Measure The Effectiveness of Your Content Repurposing

Although your content repurposing strategy might be on fire and bring a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without monitoring the numbers. You need to measure the impact of content repurposing. In this episode, I wanted to respond to some feedback I recently had when

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How to Repurpose a TEDx Talk with Mark Asquith

Delivering a TEDx Talk is a highly sought-after accolade for many speakers.​ Giving a TEDx Talk can have far reaching, positive outcomes. If you are a speaker it really raises the bar for you to call yourself a TEDx speaker. In many ways, it gives you that x-factor and brings some bling to your speaker reel!​ The goal of

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Key Findings From The Infinite Dial 2019 Report

We can learn a lot about current trends and user behavior on social media by looking at the data uncovered by Edison Research and Triton Digital’s Infinite Dial 2019 report.  On episode 84 of the podcast, “Podcast Repurposing Has Never Been More Important,”  I shared insights from Edison Research’s Podcast Consumer Report 2019. We dug deep

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Podcast Repurposing Has Never Been More Important

We talk about podcast repurposing a lot here at Content 10x HQ, but just how necessary is it to attract and maintain a loyal following?  In my opinion, the Edison Research Podcast Consumer Report 2019 answers this question with a resounding – YOU MUST REPURPOSE YOUR PODCAST!!  This really insightful research study reveals lots of interesting insights about the podcasting audience in America and

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What is your Content Repurposing Knowledge to Action Gap?

Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t. You may be experiencing a knowledge to action gap. I want to help you identify your knowledge to action gap when it comes to getting

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Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps!

If you create video and audio content, then in all likelihood, if you’re human…mistakes and mishaps will have been made along the way!  Great news! You don’t need to delete all of your bloopers, you can start repurposing your bloopers!​​ In this episode, I look at why and how you can save outtakes and begin repurposing bloopers and recycle them within a different context.   You can

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How to Use Hashtags on Instagram

​Do you want to get more eyes and engagement on your Instagram posts? I bet you do. After all, what’s the point in creating and publishing all of that amazing visual content if nobody sees it?   As a creative agency we see first-hand, every day, that Instagram posts with hashtags get way more engagement than those without any.  But,

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The Importance of Visual Content

It takes a lot of effort to create an engaging piece of content. But the creation of a piece of content is only half of the job; the rest lies in how you publish the content.  There are smart ways to do this, and not so smart ways. It’s worthwhile learning the difference.   To find out

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