The Content 10x Blog
Over 100 blog posts on content repurposing. Discover a new post every Thursday
How do you invest in your content?If you’re a content creator, I really want you to think about this question. Ask yourself, are you investing your time, your money, or a mix of both into your content strategy? Serious business owners, who embrace content marketing to grow their business, know exactly how they invest in their
Memes are super shareable, engaging and present a fantastic way to get your brand seen by lots of new people very quickly. Now, I know you’re thinking, “but memes don’t suit my brand” and I totally get it! I was apprehensive at first too, but then I realized that there are so many big brands that are
They might have been around for a while, but I’m so happy to see lots of people embracing carousels on LinkedIn…I love them! LinkedIn carousels, or slider posts, as some people call them, are posts that consist of a selection of images – you can click through the carousel to see the next image. They’re brilliant
What’s holding you back from creating video content? If you’re nervous about being in front of the camera or worried that you don’t have anything to say, you’re not alone. Video is an intimidating medium – there’s no denying that! But it’s also the best type of content for establishing a connection with your audience. Video builds trust
Do you create content that grows your business, or that grows your competitor’s business? It might sound outrageous… but if you don’t create a content strategy to help your audience convert with your business, you might be sending potential clients straight into the arms of your competitor. A good content strategy prevents your audience from going elsewhere.
Undertaking a big content project is an exciting challenge. It feels exhilarating at the start when you’re full of ideas and optimism. But when things start to go wrong, it can feel overwhelming and you might start to lose sight of your goal. After celebrating the first anniversary of my book’s publication, I started thinking about
Today marks three years since I started the Content 10x podcast, and what a fantastic journey it’s been! It’s crazy to think back through how I built the number one content repurposing service…in less than three years! I can’t believe how far my business has come in the last three years… and creating content has played
What if you could create content to attract the clients that best suit your business, and – here’s the kicker – repels those that don’t? Would it save you time and effort not dealing with inquiries from people who aren’t right for you? Would it save you the stress and time-drain of not having to work with
It’s good for us, we should all be doing it and it has lots of long-term benefits, but many people avoid doing it… Am I talking about exercise? Am I talking about content repurposing? In fact, I’m talking about both! Exercise and repurposing are two things I’m passionate about. If you follow me on Instagram, you’ll know that I
Generating content ideas is tough. Whether you’ve just started on your content marketing journey, and aren’t sure where to draw inspiration from, or you’re a seasoned content professional, who’s suffering brainstorm fatigue, it’s not easy to keep coming up with new content ideas. While content repurposing can help with this, without a process to guide you through
When I talk about repurposing, people often get scared that their audience will think they don’t have any new ideas. I often hear comments like, “I don’t want my audience to keep seeing the same thing.” It’s a common misconception that content repurposing is sharing the same thing over and over again. Repeating content isn’t effective repurposing.Effective repurposing
A common question that I get asked a lot is “what is the best type of content to repurpose?”. The truth is, every type of content has its merits, there’s no ‘one-size-fits-all’ approach and there are so many different ways to repurpose content. But while there isn’t an all-encompassing best type of content for repurposing, one type
If hearing the term “influencer” makes you roll your eyes, you’re not alone. The PR debacle of the Fyre Festival, and the subsequent documentary, shone a not very positive spotlight onto the power of influencer marketing, and put a lot of misconceptions into the minds of the media and the public.I wanted to learn what influencer
I do a lot of things in my spare time, but if you read this blog regularly, you’d be forgiven for thinking I spend every day watching TV talk shows! I’ve written before about how James Corden is a master of segmenting his content, and this week I want to show you what every content creator
If LinkedIn isn’t at the top of your mind and content strategy, you might be surprised to learn what a powerful platform it can be for growing your personal brand and your business. But it’s not a case of just posting any old thing on the platform – and definitely not cross-posting from your Facebook page
Right off the bat, I want to say: paid traffic is not a bad thing at all, if you have the budget to invest in traffic then it can be absolutely brilliant…but… …it is also complicated and doesn’t always work in isolation. I guess that’s just marketing! For all its merits, I think there is one problem
Depending on your experience with them, LinkedIn ads are likely to be:ExcitingConfusingJust… what?!But whatever your experience so far, there are ways you can get (even) more out of running LinkedIn ads and use them to make a genuine impact on your business and brand. But to really ace LinkedIn ads, you need to listen to the
Social media helps us make a genuine connection with our audience, meet new people, it lets us share such a huge variety of content, and there’s always the possibility to try new things… But it’s not perfect. By its nature, it’s a very temporary medium. The lifespan of a tweet is about 18 minutes. Facebook posts peter out
Social media is great if you’re a zany creative, an adventurer, or a makeup guru… but what about accountants, lawyers, and consultants? Not everyone can create great social media content, can they? If that’s what you’ve ever thought, then you absolutely need to listen to Mitch Jackson, ‘The Livestreaming Lawyer’! Mitch has as many awards for his social
Entrepreneurs grow their businesses through skill, hard work, and usually a little bit of luck along the way… But the ability to craft and share a story is up there with all the skill, sweat, and serendipity you can muster. Telling your story, with all of its uniqueness and peculiarity, is an incredibly powerful way to give
Creating a great LinkedIn profile is about more than just filling out your job history and uploading your corporate headshot from too-many-years-ago! Making your profile stand out from the crowd and sell you, your business, and your knowledge can feel daunting if you’re not clued up on the platform, which is why I wanted to talk
Video content is my favorite thing – it’s engaging, it’s powerful, and it has a nearly-endless amount of potential for repurposing. And there are few places that’s truer than on LinkedIn. If done right, video content is one of the best ways you can grow your reputation and network on LinkedIn. Usually, video content on LinkedIn involves
There has never been a better time to take the leap and embrace video on LinkedIn. We’re in a perfect storm of businesses pivoting, people adapting to a new normal, and barriers to entry falling down in all places. When it comes to content marketing, one positive side-effect of the pandemic that I hope to see is
Instagram carousels are an underutilized and underappreciated type of content… and I’m on a mission to change that. Repurposing your content into an Instagram carousel opens up a world of possibilities. You can tell stories, go into more detail, bring out your creative side, and create some incredibly effective content. But if you’ve never made a carousel
Growing a business takes blood, sweat, tears, luck, time, passion, intelligence, and all manner of other variables. There aren’t any shortcuts, but content is one of THE best ways anyone can supercharge their business growth. Someone who can tell you all about that is Mark Wright, the founder and owner of Climb Online – a business he
I was in bed one morning recently, scrolling through Instagram (yes, I know it’s bad…yes, I’m trying to stop it…no, I haven’t succeeded yet!) and saw a great post from The Late, Late Show with James Corden. It was from a segment of his show where he pranks celebrities, and the victim this time was my
We will be living in the changed world caused by coronavirus for a long time, so many people are having to move their businesses online. How do you do this if you are a professional speaker? Speaking and events are two of the industries that have been hit hardest by the pandemic, but some stars
In episode 134 of The Content 10x Podcast, I talked about how the classic ‘customer journey’ has changed since social media, consumed on mobile devices, has become a primary way customers discover businesses and end up becoming customers. Most customers discover businesses when on mobile devices. They start with our shorter, snackable content on social media and
The customer journey is changing. Content repurposing can help you stay ahead of the curve and have a greater impact on, and relationship with, your customers. And ‘customer journey’ isn’t just a marketing buzzword, it’s something we all participate in as consumers – even if we aren’t fully aware of it. Before we buy a product or
Making money from podcasting isn’t easy, but it is possible – and these are the 5 (and a half) best ways to get started with it 💸
Over the last few weeks, my team and I have noticed a lot of people repurposing videos for social media. Special credit has to go to businesses who have never used video as part of their content strategy before! As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes
If you’ve been worried about your content, how to talk to your audience, and how to approach selling in the wilds of our current climate… you’re not alone. Nobody was or could have been prepared for this global crisis. I suppose that’s part of the package with a crisis… it’s unpredictable and difficult to imagine. Even previous
TikTok for business? I thought it was just for kids! If you’re feeling apprehensive after reading the title of this blog post, don’t worry! I’m not going to start telling you to go all-in on TikTok and make 2020 the year of dancing and lip-sync videos (although I do have a story that might persuade you
How do you know if you’re creating content in the right way, in the right places, at the right times? Analytics and research give us a window into the behavior and interests of our audience, so I always think it’s great to analyze the big annual reports that come out to get an understanding outside of
YouTube is the second largest search engine in the world (second to Google), with over 30 million visitors per day, for many businesses it’s their number one marketing platform.Something that makes YouTube unique and appealing for content marketers is that it blends content, with search and with social – if you discover how to make
The coronavirus pandemic is a worrying time for everyone. As I type this, half of the world’s population is in lock down. Truly, these are unprecedented times.But, as all the rules of normal life have gone up in the air, we can use this time as an opportunity to get cracking on some of those
In these challenging times, many businesses are having to pivot, and quickly, in order to keep going. Businesses with offline offerings in particular are needing to pivot more so than ever, and find new ways of monetizing their products, services and content in the digital space. For some, this might come naturally. For others, it might
In times of crisis, we all need to pause, take stock, and adapt what we are doing given the extraordinary circumstances. The COVID-19 pandemic is a crisis like few others in modern times. I’m writing this post as my home country of England is in the grips of the virus, as are most countries (50% of
Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, want to experience all the time. If we’re lucky, event organizers will provide us with photos and video footage of our speech
You aren’t going to find many business relationships that happened out of nowhere, with no prior interaction or relationship building. When we are deciding whether we want to do business with somebody, we need to know who they are. We don’t just buy something or hire someone without some due diligence (or at least that’s not
One of the most common problems people come to me with is not knowing where to start with repurposing.It makes sense. Once you realize every piece of content you make can be repurposed into countless more pieces of content, it’s like watching a whole world appear before your eyes. Knowing where to begin is half
When I talk to people about repurposing their content onto social media and other platforms, they’ll list off Facebook, Instagram, Twitter, LinkedIn, and maybe throw in something new and on trend like TikTok.What I rarely hear, though, is people wanting to repurpose onto Reddit. Sometimes it’s because they’re uncertain about how to approach it, other
Ah, client case studies – one of the most tried and tested marketing tools at any business’ disposal.Oh, client case studies – one of the most tired and testing marketing tools when used incorrectly!They divide opinion, but it’s not the concept of sharing client case studies that can be problematic – it’s the execution.With a
We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment. The company has not been without its controversies over the last few years and I’m starting to see this reflected in conversations with friends and clients. When we’re onboarding new clients and ask about whether they want their content repurposed on Facebook, more
Most people want to effectively repurpose their content. After all, why would you not want to make the most of the time you spent creating all of that incredible content? But, no matter how much they want to do it, somehow it just doesn’t happen. It doesn’t stick. It takes time to get good at content