The Content 10x Blog
Over 200 blog posts on content repurposing. Discover a new post every other Thursday.
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With over 950 million users worldwide, LinkedIn is a crowded platform. But such a big potential audience spells opportunity for B2B businesses looking to drive sales and increase audience reach. While it may be hard to get noticed, if you build your brand with B2B LinkedIn content following our best practices, you can stand out
LinkedIn is ideal for B2B lead generation because it offers an express route direct to your target audience. It gets you closer to the business leaders and decision-makers you want to reach while also giving you access to a community of like-minded people in the B2B space. It’s a no-brainer! That’s why creating B2B LinkedIn
All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds it’s own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they
It’s great when your team members share your company content with their audiences. But how do you create shareable content that they actually want to amplify? We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. It’s human nature
The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee you create shareable content, (if only!). However, there are a few things to consider that, when applied in the right context
There are so many facets and moving parts when it comes to B2B marketing, in-house teams simply can’t do all the things! That’s why outsourcing to a B2B marketing agency (like us) is a game changer for many businesses. There are different types of B2B marketing agencies so it’s about identifying where you have skills, knowledge
More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But firstly, what is employee advocacy and is there a right and wrong way to go about it? The world has moved away from employee “advocacy 1.0”, explains Bradley Keenan, Founder and CEO of
Are you stuck in a bit of a content rut? Consistently creating and distributing the same content you’ve been doing for years? Not sure if it’s still working as best it could be? Maybe it’s time for a content strategy update. We took some time out to review ours and made some meaningful changes off the back
Does content marketing work for B2B businesses? It’s a question that many business leaders in the B2B space have, especially when there are other forms of marketing that may be deemed more effective than content. However, the truth is that content marketing can work well in just about any industry, and in today’s world, we’d argue
We’ve all heard the term. But what is a B2B content marketing agency and what do they actually do? Content marketing is an extremely powerful way to grow your brand and connect with the right people. When done efficiently, it can transform your online presence, create and sustain strong customer relationships and be a driving force in
In the world of marketing, user-generated content (UGC) is a beacon of trust and authenticity. Imagine your customers or clients becoming your advocates, passionately sharing their genuine experiences with your products or services. The result? A boost in credibility and trust among potential buyers or clients. It humanizes your brand, reinforcing the notion that yours is
What makes someone choose one of your competitors over you and your product or service? Jay Baer says…speed and responsiveness. The truth is, more often than not we think it’s because of price. But the most recent research done by business growth expert, speaker, author & tequila influencer, Jay Baer, in his national research study – The Time
Just when we thought we had grasped the true power of content repurposing, along comes the Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report – it further reinstates the importance or repurposing content – and not just podcasts, but all types of content. This highly-reputable industry report is executed from a nationally representative
Your team is struggling to keep up with the amount of content that’s needed to keep your B2B brand visible, relevant and top-of-mind, so you’re thinking about working with a B2B content marketing agency. But you’re not sure what the benefits are, plus there are so many out there. Where do you even start? First, content
It’s great interviewing your clients and customers to develop case studies and testimonials for your marketing content, but do you also share these stories internally? In this blog post, we will be looking at the huge potential of repurposing customer stories to train, focus, inspire and motivate your employees and team members. Find out how using this
Reaching out to potential leads, nurturing prospects, and reconnecting with past clients can be daunting. Sending a generic “just checking in” email generally has poor response rates, and let’s face it, our inboxes are already overflowing with similar messages. So how can you make your outreach enticing and valuable? The answer lies in repurposing your content strategically. In this blog post,
Sound link building strategies are an important part of SEO. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings. Which is a straight forward concept, but the skill lies in recognizing a good backlink as opposed to a bad one, building bridges
We all know that high-quality, polished content is an essential part of any successful content marketing strategy. But what about those raw, unpolished pieces? While they’re not perfectly packaged and may never be published, they often contain the most valuable and authentic content. The kind that your audience craves… these ‘diamonds in the rough’ are prime
You’ve finally got your head around the multitude of measurement and analytics tools tracking your marketing metrics, and how you correctly attribute conversions and sales to individual pieces of content…. Now leadership are asking to see the figures for your repurposed content – they want to know if the budget allocated to it is worthwhile. You know
One of the great things about repurposing your content when you’re a small marketing team is that it can make you seem bigger than you are. If you have slick and effective content repurposing processes at play, people might just think that a small one or two person marketing team is a team of 10 people! In
How often do you repurpose content for paid social? It’s an interesting one, because although it seems like the obvious thing to do it’s often overlooked. The powerful combination of repurposing video content for social media, and running video ads, really comes into its own with webinars. To cover this in detail, we speak to co-founder of
There’s a common thread that crops up when you scroll through the content repurposing hashtags on social media…. How do I avoid sounding like I’m repeating myself? Won’t people get bored of my content? My audience will leave because I’m repurposing my contentThese are great questions and luckily, there is nothing we love more than talking
You’ve been invited to appear as an expert guest on someone’s podcast. It’s a popular podcast and you know that your appearance is going to open you and your product up to a whole new audience – it’s an exciting prospect, but it’s also daunting, because you’re busy. Researching and preparing answers, finding a mutually agreeable
Preparing and delivering a talk takes time and energy and, because you put a lot into it, you really want to get a lot out of it too. That means, when people log off or leave the room after you have delivered your talk, you want to be in a position where you are only getting
Did you know that on average, 60-70% of the content we create goes completely unused? If you’re shocked, you’re not alone. This is one of the things that our founder Amy Wood’s spoke to Michael Brenner about on the Content 10x Podcast. Michael is a former VP of Digital Marketing at SAP, he’s been a
What is Substack? Can it work for you in the B2B marketing space? Plus, can you repurpose content for Substack and ultimately grow your audience? So many questions and we’ve got the lowdown! Spoiler alert, the answer to all of the above is yes! Plus, you might be quite surprised by the range of audio opportunities this platform
How often do you review your content strategy? We like to look at ours at the beginning of each year. It’s a habit that we’ve got into at Content 10x and it’s proven to be hugely beneficial. In fact, after reviewing our plan for 2023 we decided on some big changes. In this blog post, we give three
Interviews often play a really important role in the content creation process, but how do you prepare and conduct really excellent expert interviews? To help answer this question, our founder Amy Woods spoke to Sarah Goff-Dupont. Sarah is Principal Writer at Work Life by Atlassian where she has worked in different roles for 11 years.
Great content comes in so many different formats… But if you find that you are delivering a lot of that great content in-person and then, when everyone leaves the room, you’re left wondering if you could do more with it, then it’s time to look at ways you can repurpose it online. Press play to listen to
What’s going to happen in content marketing in 2023? It’s time to get the Content 10x crystal ball out! While we can’t be 100% certain we have five predictions that we’d like to share. We’ve done this style of blog post and podcast episode each year since 2018 so it’s become a bit of a tradition and looking
Is the ultimate end goal of content repurposing to be everywhere? Because if you’re everywhere, you will reach, connect with and convert more people, right? The truth is, while this might have been the case for our forebears, it’s not necessarily the best approach today. In this blog post we’re going to look at why content repurposing isn’t
It’s tough out there for content creators and marketers. It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half the Google searches end without a click, and social media algorithms clearly reward platform-native content and penalize content with external links. So how do marketers navigate this brave
Neurodiversity is a fascinating topic. It’s important to get to grips with the fact that we all learn and communicate in different ways. Content repurposing is at the heart of this. Because it’s all about adjusting your content to meet and connect with different audiences and their preferences and needs. In this blog post, let’s look at
As a content marketer, evergreen content is the gift that keeps on giving. It has sustained interest over time so it guarantees a steady stream of traffic, plus all the repurposed content you create from it will have a longer shelf life too, meaning the ROI is high. This blog post covers how you define evergreen content,
Creating and repurposing content is great, but it only really works if your audience finds your content helpful. So how to do you find out what they care about most, or what they really need solutions for? Well, you ask them! In this podcast episode and blog post we look at eight really effective ways to ask your
If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing and tell their story more effectively. Over the last ten years,
Ever wondered how content marketers come up with ideas for content week in and week out? The answer is, you have to keep your eyes and ears open… but sometimes you’ll have to go digging for them! Our ideal clients are providing content ideas all the time. We just need to know where to look for them. This
The Content 10x podcast and blog is five! The first episode went live on 19th October 2017, so this is our 5th birthday blog post. We want to, first and foremost, say a massive thank you to our wonderful Content 10x audience. To those of you who have just discovered us, to those who have been listening,
Content repurposing is about doing more with less, but how do you avoid falling into the trap of creating and distributing mediocre repurposed content from an average piece of core content, because… well… that’s just what you do every Tuesday? In this podcast episode and blog post we look at how to do more with less,
It’s every content marketers dream to have an active, engaged community. Not only does it help to entrench you as an expert in your field, but it also provides an unending supply of relevant content going forward. In this episode of the Content 10x podcast, our founder and host, Amy Woods speaks with presenter coach and
Have you considered scorecard marketing? It’s an innovative and exciting way to provide personalized content to your audience, while generating targeted leads. Plus, it goes hand-in-hand with content repurposing! You can repurpose content to create your scorecard… and you can create new content based on the insights received from your scorecard. Our Content Repurposing Effectiveness Scorecard was
Content repurposing is the most effective way to squeeze every last drop of quality out of your content. But if it’s done well and comprehensively, it’s not a one-person job. This is why it’s so important to encourage a content repurposing mindset in your whole team. In this podcast episode and blog post, we cover what it
Systems and processes play a huge part in the success of any business. Former Indian President A.P.J. Abdul Kalam once said, “excellence is a continuous process and not an accident”. A powerful statement and one that backs up the need for effective systems and processes in any business and more specifically, in your content repurposing strategy. We
There are many situations in life when you ask yourself, “How can I do this?” when the question should actually be, “Who can help me do this?” Who Not How is a concept developed by strategic coach and entrepreneur, Dan Sullivan, and organizational psychologist, Dr. Benjamin Hardy, and is the subject of their book, Who Not
Have you embraced creating video content for LinkedIn? 97% of B2B marketers use LinkedIn for content marketing – how do you cut through all of that noise? It’s crucial you stand out and what better way than by letting your personality shine on camera? Alicia Henderson, LinkedIn Video and Business Strategist, joined The Content 10x Podcast to share