When you’ve decided to look for support with your content, you want to weigh up the various options to ensure you make the right choice.
We love working with our clients to increase their visibility and help them build authority in their industry. We’ve worked with some fantastic clients over the years and continue to do so, and we’re extremely proud of the impact we have.
But we also know that our service isn’t right for everyone. There are many reasons why we might not provide the solution that you’re looking for, so find out why we may not be the right provider for you.
To help you decide if our content repurposing services are what you need, we thought it would be useful to share what your other options might be...
1. Keep Doing What You're Doing
You can carry on as you are, but if you're considering our services because you’re not maximizing your existing content, it's time for a solution.
If you’re not repurposing your content, you’re never going to get the full return on investment from it. After all, creating quality content is an investment of time, money and resources. You’ll lose out on reaching more of your target audience, and they’ll lose out by not finding out about you sooner (or ever).
We believe it’s a wasted opportunity to create content and not ensure that it’s repurposed and distributed to its full potential. Check out this post on the benefits of content repurposing to find just some of the reasons why: 5 Reasons Why You Should Repurpose Your Content.
2. Repurpose Your Content Yourself
Of course, you can repurpose content yourself. But effective content repurposing requires a lot of specialist skills. Writers, graphic designers, publishers, copy editors, video producers, and audio editors can all play a part in repurposing just one piece of content. Should you be mastering these skills or growing your business?
Learning all of these skills can be useful. But, once you’ve learned them, you’ll be spending time repurposing your content week-in-week-out.
There are many different types of software, programs and tools that can assist you. However, consider the precious hours you might spend trying to understand how to export a file in an Adobe program or how to create a quote graphic in Canva. That’s time that could be spent on direct revenue-generating activities instead!
You wouldn’t expect the Head Chef of a restaurant to seat you, take your order, mix your cocktails, cook your food, and then clean your table afterward. Firstly, it would take ages, and secondly, you may question the quality of the food. It takes a team with a specialized set of skills to make things run seamlessly and to create work of a high quality.That said, we completely understand that not everybody has the budget to get help with their content, and that’s why we have plenty of resources that can get you started. Subscribe to The Content 10x Podcast for weekly repurposing tips and advice, or browse our helpful blog posts.
Here are three articles to get you started:
- Content Repurposing: Low-Cost DIY Strategies
- The Content Repurposing Mindset
- Is There a ‘Best’ Type of Content to Repurpose?
We also have our book, Content 10x: More Content, Less Time, Maximum Results, which provides you with an introduction to content repurposing and guidance on how to repurpose almost every type of content. And there’s also the Content 10x Toolkit, which shows you exactly how to repurpose your videos and podcasts (including how to launch a podcast).
3. Hire Freelancers
Hiring specialists to help is a great idea. Depending on how much content you want and how many different types and platforms you’re focusing on, you may end up managing an army of freelancers. If you were to replicate our services, we estimate that you’d be working with at least eight specialist freelancers. And, as specialists, as you would expect, they are also costly.
Recruiting, training, and supervising a team of freelancers is time-consuming (not to mention juggling all those invoices!) – and hiring a project manager and/or content manager to oversee it all is costly too. To replicate what we do, your freelancing army could end up costing you well over $10,000 a month. Compare that to our LinkedIn 10x service which starts from $4500.
The benefit of hiring freelancers is that it’s flexible. You can scale your team up or down as needed. But remember, it’s flexible for the freelancers too and they may not be available when you need them.
4. Increase Your In-house Team's Responsibilities
If you have an in-house team, you could extend their responsibilities to include repurposing. This may involve retraining or upskilling them in video and audio production, writing, graphic design, and the different social platforms. You’ll also need to purchase the tools and software you need to effectively repurpose your content.
The key decisions you have to make are whether your team can take on the extra responsibility and if it’s the right move for your business. Do you want team members to stay focused on their current roles and responsibilities, or does it make sense to give them new responsibilities?
5. Hire a New In-house Team
It might not be possible to extend your existing team’s responsibilities, but if you’re prepared to make the long-term commitment to content repurposing, you could hire a new in-house content team.
There are some great upsides to having an in-house team. It’s a more reliable solution than hiring freelancers, and the team could do more for your business alongside their repurposing duties. But recruiting, onboarding, training, and managing a new team is a big commitment and costly. It may be a while before your team is fully operational and you can start getting your repurposed content out there.
6. Hire a Large Full-service Creative Agency
An agency is a great solution if you don’t want to hire employees in-house or juggle freelancers.
However, a large full-service agency will require significant investment and may not have the specialism to deliver content repurposing to a high standard.
Back to the restaurant analogy, it’s a bit like if you want some Thai food. Do you go somewhere with a HUGE menu (like the Cheesecake Factory) where they serve Thai, Indian, Chinese, American, Mexican...and just about anything else you can imagine? Or do you go to an established Thai restaurant serving only the best Thai cuisine? The restaurant serving everything can’t be the best at everything.
Another issue with larger agencies is unnecessary overcharging. If you want support with content repurposing alone, you may find a large agency subjects you to additional project management and client account management charges or other fees not relevant to you.
Some of our clients were paying five to 10 times the cost of our services at full-service agencies, before they ended up looking elsewhere for more specialized help. If you know that content repurposing is what you want, look for a content repurposing agency.
7. Work With a Small Full-service Creative Agency
Some small agencies provide full-service content, digital, marketing services.
It's wise to be wary of a small “we can do everything” agency when you need content repurposing expertise. As I mentioned already, the content repurposing service that we offer requires many different skillsets. If small agency with a small handful of employees or VAs (or even a one-person band) says they can provide a similar comprehensive service, are they an expert in all repurposing areas? The writer might also be the podcast editor...video editor...designer...copy editor...content publisher – you get the gist.
Which expertise are you paying for? And which are you paying for but not getting? No one person can be an expert in everything.
If the agency is full-service, they will also be delivering projects as well as different services. It’s very hard to deliver work to a high standard, consistently, with such varied offerings and client commitments, with a small team.
You should also watch out for agencies with limited or no employees that depend on freelancers. If different people deliver your service each week, you'll lose consistency. We pride ourselves in having the same team, across all skillsets, working on your content each week. Therefore, we develop an understanding of your business and brand, and act as a trusted partner.
Working with Content 10x
If your business needs consistent, professional support with content, you need to make sure it’s high-quality and worth every penny.
Content 10x is a specialized content repurposing agency with a team of skilled experts. Our “done for you” content repurposing service helps you meet your marketing goals at a very reasonable price.
You own and develop your content strategy, and we then help you to implement your strategy.
We make sure your content is optimized to reach its full potential – turning your videos and/or podcasts into SEO-optimized blog posts, YouTube content, social media content, and more.
We also pride ourselves on being low-touch, high-value. We carefully crafted our three-week onboarding process to understand your business and content needs and form a trusted, working relationship with you. From then on, we’ll operate as a fully autonomous content arm of your business. You have a single point of contact, your Content Manager, and the same team of experts will be working on your content each week.
Our slick systems and processes, along with our focus on repurposing, mean we can charge lower prices than the large full-service agencies, despite the level of expertise you get. We focus solely on repurposing, so you won’t be overcharged for any extras that your business doesn’t need.
We’re an agency that doesn’t charge the world – but gets your content in front of it!
So, if you’re looking to maximize your content’s reach, first, weigh up your options. Explore the alternatives and consider what will best suit your business.If you think we could be the right solution for you, then please get in touch.