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Why We May Not Be a Good Fit for You

Why we may not be a good for for you

Are we right for you and your content repurposing needs?

We love working with businesses and brands from all over the world - repurposing content and giving it new life, to help our clients reach more people, establish connections, and have an impact.

However, we’re definitely not a “one-size-fits-all” type of business.

The truth is, there are businesses that we’re the perfect fit for and those we are not. We turn down as many prospects as we accept, because we want to ensure we are right for you before you commit.

When we work with the right people, it helps us to do our very best work, which generates the best results for our clients.

So, are we a good fit for you or not? Let’s find out…

WHO WE ARE FOR:

  • People who recognize content is a long game
  • Businesses with budget to invest in content
  • Those who want to create great content
  • People who are organized and timely with their content delivery
  • Confident and clear communicators
  • People who understand and appreciate our expertise
  • Businesses ready to commit to creating content

WHO WE ARE NOT FOR:

  • People looking for a quick fix
  • Businesses with no budget
  • Anyone with unrealistic expectations
  • People who don't want to create content themselves
  • The disorganized or those who can't get content to us on time
  • People who aren't good communicators
  • Anyone not prepared to invest in high quality content 
  • Those who don't respect our time
  • Anyone looking for occasional small repurposing tasks

We’re not for you if…

…you’re looking for a quick fix

Content marketing is a long game. It won’t skyrocket you or your business to the top of your industry’s leaderboard overnight, but you will continue to reap the benefits for months and years to come.

You shouldn’t look at content repurposing as your golden ticket to instant success. Content repurposing is an investment, and the ROI will last a long time. It will also increase your audience reach, boost your SEO, and help you gain authority and credibility within your niche.

Content repurposing can help you with conversions too – making for a shorter and smoother sales process. How? Because you become a key person of influence in your industry and will gain people’s trust.

All of that takes time, and if you’re willing to invest in content repurposing, the pay-off will be more than worth it.

However, if you’re looking for a quick fix solution and you want to know how many days until you get one million podcast downloads or YouTube subscribers, then we’re likely not for you. Unrealistic expectations such as assuming your content will go viral on multiple platforms immediately after working with us is the type of client mindset we’d rather avoid.

Still on the fence about whether content repurposing is worth the investment? Check out this article for 5 Reasons Why You Should Repurpose Your Content and 7 Benefits of Becoming a Recognized Leader in your Industry.

…you can’t afford our services

When you work with us, our team essentially becomes your team. Everything we create is customized and tailored around your brand, your voice, and your specific goals. We operate as an extension to your business. That’s why we hope for long-term working relationships with our clients.

Our services are an investment, and you are investing in expertise.

Our content repurposing services start from $2,495 and go up to around $5,000 USD per month, and our prices reflect the amount of time and effort involved in delivering a complex, high-quality service to our clients every single week.

We are very affordable compared to alternative solutions, but if our pricing isn’t within your budget, we probably aren’t the best fit for you. The last thing we want is to work with businesses that do not have the budget. If this sounds like you, you’re better off waiting until the time is right.  

…you don’t want to create content

We take A LOT of work off your hands when you work with us, but for our standard service you do need to create the core content (video or audio).

Put simply, we can’t repurpose your content if there is no content to repurpose!

It seems like a no-brainer, but you’d be surprised at just how many people misunderstand this aspect of our service. Our repurposing service depends on you creating the original core content, and we take it from there. However, you must be able, willing, and have time to provide us with your content for us to do our job. We do most of the work after, but you maintain your content strategy and create the core content. We are the implementors of your strategy.

If you don’t have the time or have other worries about creating content, we can help. We offer a premium service to help you efficiently create high-quality video or audio content for repurposing. An experienced member of our team will conduct a relaxed, conversational interview with you once every two weeks, lasting around 30 minutes. From this, we’ll create all the assets you need for a comprehensive content repurposing strategy.

Take our Podcast 10x service as an example. We offer a complete end-to-end podcast repurposing service, but it all starts with you recording an episode of your podcast (or sitting down with an experienced member of the Content 10x team if you're on our premium service). From a single audio file, we create an edited podcast, blog post, social media graphics, social media posts, show notes, and audiograms. But we can’t do any of those things without your initial content or time commitment.

If you are new to creating content, then here are some useful resources and articles:

…you’re disorganized / can’t get content to us on time

We’re not expecting you to be the most organized person on earth. However, we do need our clients to be relatively on top of things. We work to tight turnaround times, and as such, we need your content on time every week.

When we take you through our onboarding process, we’ll agree on a day that you’ll get content to us every week. Even better, you could batch create your content and get a bunch of episodes to us all at once!

Clients that do this best usually do one of the following:

  • Put aside one morning/afternoon per month, to create a batch of videos for the month ahead
  • Have a weekly livestream or guest interview slot that runs like clockwork
  • Diarize video or audio recordings every week or two weeks and stick to it

Whichever you decide to do, we’ll need to receive your content in a timely manner so that we can fulfill your service. 

We ensure smooth processes by setting aside time each week to work on your content – if you don’t send it over by the agreed deadline, this can put extra pressure on our team and require us to find time that simply doesn’t exist. As such, late content = a missed week. No-one wants that. We can’t offer a refund or carry-over for a missed week because you pay for a retainer on the team. We are always there to remind you content is due, so you don’t forget!

It’s very rare for a client to miss a week – when you work with us, we save you SO much time overall, that it’s much easier to find your content creating rhythm.

…communication isn’t your strong point

Good communication is key to building strong relationships, which is exactly what we want with our clients! We’ve put a lot of time and energy into developing a comprehensive onboarding process so that we can all get on the same page and avoid any disappointment or frustration later down the line.

We give our clients lots of opportunities to share everything we need to succeed. This includes brand guidelines, style and tone of voice guidance, files, access to platforms, and anything else we may need to set our relationship up for success. After this, we’re VERY light-touch and will work as the autonomous content repurposing arm of your business.

But we need you to dedicate the time to us at the beginning so you can get us everything necessary to effectively repurpose your content. And, if you’ve got any special requests or changes you want us to make, we want you to communicate that too ­–­ we wish we were mind readers but we’re not!

…you’re not creating high-quality content

You don’t need to create a Scorsese masterpiece, but using a decent camera to film your videos or a decent microphone to record your podcast makes a world of difference. If your content is grainy, blurry, poorly lit, poorly produced, etc., there’s only so much we can do – we are not miracle workers! So, we ask that you provide high-quality video and images to help us produce the very best results (we will guide you on all of this).

We are on stand-by to offer tips and advice on how to create quality content, and what equipment you may need - it doesn't need to be a big investment either.

Here are some resources that you might find useful:

…you don’t have a content strategy

We aren’t responsible for your overall content strategy. You need to know who you are communicating with, what you want to be known for, what problems you solve, what the next steps should be that fit into your sales funnel, etc.

We help you implement your strategy. When you’re committed to your content strategy, you produce better content which makes for a win:win situation when working with us.  

…you don’t appreciate what goes into our service

We’re a niche creative agency comprised of writers, designers, video editors, podcast producers, copy editors, project managers, publishers…and more, all with refined skillsets and years of experience under their belt. We provide a complex offering that requires extremely high levels of expertise. We always appreciate working with clients who recognize what goes into our services and what they get out of it in return.

If you’re weighing up our service against hiring a VA or signing up for automated tools, that’s absolutely fine. But we’re not the same thing and it’s a red flag that you may be undervaluing or completely misunderstanding our service.

Check out these articles to find out what it really takes to repurpose your content:

…you’re looking for a one-off task

If you’ve got one or two pieces of content that you want repurposed, that’s fantastic. You can find out how to do this yourself using The Content 10x Toolkit or in my book Content 10x: More Content, Less Time, Maximum Results.

Our end-to-end services aren’t suitable for small, one-off pieces of work due to the amount of time and effort we put into onboarding our clients. This doesn't include projects such as a podcast season - we are more than happy to work on, for example, a 10 episode podcast season.

The only other exception is our Talk 10x service for speakers. Find out more about that here.

We provide lots of free content on our blog, podcast, and weekly newsletter to help you repurpose your content yourself.

Or, if you’re looking for a step-by-step introduction to content repurposing then our book, Content 10x: More Content, Less Time, Maximum Results, can help. Finally, The Content 10x Toolkit is our most comprehensive guide to content repurposing, and perfect for anyone looking to do a complete end-to-end service themselves for videos or podcasts.

However, if after having read article you know that our services ARE right for you, and want to find out more about them, check them out here – we’d LOVE to hear from you!

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