And it's just in time too... because we've had word from the North Pole that Santa needs some help this year!
With everything going on in the world, it's no surprise that Christmas cheer is at an all time low.
Join us through til the 25th December as we take you on a magical ADVENTure, to help Santa save Christmas through the power of content repurposing!
Every day, a picture will be revealed and the tale unfolds (check out the story as it unravels beneath the calendar)
The story so far...
We launch our Christmas advent tale. A tale of repurposing Christmas cheer for all to hear!
Twas 3 weeks before Christmas and Santa is concerned.
Christmas cheer is at an all-time low and the tables must be turned!
He brings all the elves together to share the terrible news.
Something must be done to change these negative views.
He put together a fair few slides for his live event and presentation.
Santa hopes all the elves will soon understand his frustration!
The elves quickly caught on that Santa needed their assistance
The dip in Christmas cheer was a threat to their existence
As Santa spoke with passion the crowd began to chatter
THIS was the kind of content that really truly mattered
A clever elf whipped out his phone, more traffic he would drive
He’d show the world what was going on by recording a Facebook Live
It was time for Mrs Claus to get in on the action
It would take the whole North Pole for this campaign to gain traction
As she listened to her husband’s speech, Mrs Claus picked out a hashtag
Immediately she started typing, she couldn’t risk a time lag
Followers from around the globe could read her hasty greetingThe event was then discussed in depth with a little Live Tweeting
Now going live on Facebook is all very well and good.
But what about the peeps out there that are a little more “hood”
One bright young elf who knows the score was there to save the day
He knew just the thing to make sure that Santa would slay!
Short clips were filmed for Insta Stories, less than 15 seconds each
What better way to spread the message than by improving their outreach
To ensure Santa’s words traveled across all the time zones
North Pole podcaster Teddy grabbed his mic and headphones
Recording the audio would mean wherever folks were sleeping
Santa’s message would be heard for the Holiday’s safekeeping
But for podcast listeners this episode would make them hit play!
Santa’s little helpers know their way around a computer
They can teach you all about Final Cut Pro if you ever need a tutor
The footage from the Facebook Live was edited down
To appeal to their viewers through the Christmas countdown
A custom thumbnail was added plus a groovy soundtrackTo be repurposed on YouTube and generate feedback
Once a long form video was published online
The elves used their magic to work the grapevine
They cut smaller clips, less than 60 seconds long
Then added captions to a template to keep their brand strongTo turn the world more like Buddy and less Ebenezer
Now it’s no secret that if content makes you laugh
It goes further online, you can check any graph
Dogs falling off sofas, cats scared of cucumbers!
These clips never fail to up the view numbers
So to join in the fun and ensure their survival
A gif was created, let’s hope it goes viral!
By the youngsters out there this might not be believed
But many on Earth still like to read
Santa’s words were written into a long form blog post
With keywords and tags and a green score on Yoast
From website to website, shared like stories long agoThe articles spread Christmas cheer AND improve SEO
A blog post can be repurposed in numerous ways
To send out the news with no further delays
With some changes to the words and links running through
Plus, a catchy subject line and an emoji or two
The elves used Active Campaign to send an email blastThe subscribers list would get the word out fast
As time was ticking with Christmas on its way
Serious action was needed, there was no time to play
The elves edited their blog into a punchy press release
With facts and statistics on the state of World peace
They approached the North Pole’s number 1 reporterWith an exclusive statement for every Santa supporter
We know Christmas is a time when we share
Not just presents but graphics on planning software
From their blog post the elves selected key quotes
And made infographics highlighting Santa’s Key note
They were shared on Instagram, Twitter and Facebook
Reformatted for each based on size, shape and look
With a repurposing strategy discussed and outlined
The elves wanted Santa to stay front of mind
Combining a headshot with a clip from his podcast
An audiogram was created, published and broadcast
There was an argument whether they should use Headliner or Wavve
But Mrs Claus was on hand to tell them all to behave
The North Pole tried something new this year
And used modern technology to boost Christmas cheer
With a little help from those curious elves
Who make mischief, and inhabit your shelves
A flash briefing was cut to go out on Alexa
The house elves turned up the volume that little bit extra
It would be wrong to let Santa’s slides go to waste
So, the elves delivered a webinar, post haste
The Powerpoint presentation was uploaded to Slideshare
But the clever repurposing didn’t stop there
With a little advice from Content 10xThey made graphics and comics and all sorts of projects
We all know Santa is a big fan of a list
He always checks twice, you get the gist
He broke down the blog post into 4 key sections
To increase Christmas cheer and make more connections
This content upgrade would inform and engage
A free gift to drive traffic to Santa’s web page
By this time Santa was truly onboard,
With repurposing his speech, he would not be ignored!
The elves gathered the reindeer and made sure Santa looked smart
Then they told him what to say and when to start
They recorded the video live on IGTVWith links to the blog post for all to see
Who better to help Santa than his famous best friend?
With a red nose on which he can always depend
On Rudolph’s Round-up Santa appeared as a guest
He spoke very clearly, Mrs Claus was impressed
Now Rudolph's audience would help spread magic with gusto
Santa decided to hold a quick Q&A
With a live Twitter chat while he sat in his sleigh
He answered all queries about Christmas cheer
With appropriate hashtags for the Twittersphere
The elves watched Santa light up with gleeWhen he discovered he has a special emoji
The elves saw Santa enjoy Twitter so much
They came up with ways to make him seem more in touch
In an effort to get Santa ‘down with the kids’
They downloaded Snapchat to take photos and vids
Before long Santa was thrown a bit off kilterWhen he found he didn’t need the Christmas themed filter
Now Santa was beginning to find the limelight rewarding
And decided to film a short video trailer recording
It is like an advert for content with many a perk
Like for posting on LinkedIn and the social network
If placed on your website in the correct location
It can improve your average session duration
It’s been over three weeks since Santa’s first speech
Repurposing was now something the North Pole could teach
And it seems all that hard work was causing things to change
For Santa was making the charts rearrange
With a little help from his friends Snoop Dogg and Elton John
His speech was sampled and made Christmas number one!
‘Twas the night before Christmas and everything was ready,
All the presents were wrapped, every doll and teddy
After all that repurposing there was one final play
To spread Christmas cheer the old fashioned way
With Rudolph up front the reindeer took flightAnd Santa was off, into the night