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10 Ways to Repurpose Webinar Content

10 Ways to Repurpose Webinar Content

Webinars provide an excellent way to connect with your B2B audience. Not only do they offer the opportunity to share the important aspects of your product or service, but they also provide great value and allow for more personal interaction. Plus, webinars are fantastic for repurposing!

In this blog post and podcast episode we share 10 ways to repurpose webinar content - click below to listen or keep reading...

This blog post explores 10 creative ways to repurpose webinar content. Webinars provide a fantastic way to engage with your audience, share valuable insights, and establish thought leadership. However, the true power of a webinar lies in its ability to be repurposed into various content formats, extending its reach and maximizing its impact.

Let’s explore 10 ways to repurpose webinar content:

1. On-demand video or gated content on your website

One of the most straightforward ways to repurpose your webinar is to host it on your website as an on-demand video or gated content. This allows visitors who missed the live event to access the valuable information when it’s convenient.

You can either offer it as a free resource or use it as a lead generation tool by requiring visitors to provide their contact information in exchange for access.

2. Thought leadership LinkedIn posts

Webinars are often a goldmine of valuable insights and expert knowledge. By extracting key quotes, stats, or takeaways from your webinar, you can create a series of thought leadership posts for LinkedIn

Thought leadership posts help to position you as an authority in your industry and drive engagement.

3. YouTube video

YouTube is a powerful platform for sharing video content, and repurposing your webinar as a YouTube video can significantly increase its visibility and reach. By uploading your webinar to YouTube, you can tap into a vast audience and leverage the platform’s search capabilities. Additionally, you can optimize your video with relevant keywords, descriptions, and tags to improve its discoverability.

You could share the whole webinar or edit it and share highlights. If the webinar itself is gated on your website then share a highlights video and point people to the main video on your site.

4. Podcast episode

If you have a podcast or are considering starting one, repurposing your webinar as a podcast episode is an excellent way to reach a new audience, and satisfy those in your existing audience who prefer to listen to content vs watch.

You can either extract the audio directly or invite the speakers for a follow-up discussion. Podcasts are a convenient and engaging way for your audience to consume content on the go, making it an ideal format for your webinar. 

We have many B2B clients who have more listens to the podcast version of their webinar than turn up to the live webinar on the day. Imagine missing all those valuable connections with your audience if you didn’t repurpose!

5. Blog posts

Webinars often cover a wealth of information and breaking down that content into multiple blog posts can be an effective way to repurpose it. Each blog post can focus on a specific topic or key takeaway from the webinar, providing in-depth analysis and actionable insights for your readers. Additionally, you can optimize blog posts for SEO, driving organic traffic to your website.

10 Ways to Repurpose Webinar Content

6. Image carousels and quote images

Visual content is highly engaging and shareable on social media. By extracting compelling quotes or statistics from your webinar, you can create visually appealing carousel posts or quote images. These bite-sized pieces of visual content can be shared across various social media platforms, sparking conversations and driving engagement with your audience.

We find image carousels work really well on LinkedIn – one webinar could result in more than one image carousel post.

7. Keynote talk

If you have the opportunity to speak at an industry event or conference, repurposing your webinar content into a keynote talk can be a powerful way to share your expertise with a live audience. By adapting your webinar content to a live presentation format, you can engage with attendees, answer questions, and establish yourself as a thought leader in your field.

8. Short social media videos

Short-form video content is where it’s at! It’s a hugely popular and effective format for capturing your audience's attention. By extracting key segments or highlights from your webinar, you can create short, engaging videos tailored for platforms like LinkedIn, Instagram Reels, TikTok, or X. These snackable videos can serve as teasers, driving viewers to explore your full webinar content.

9. Industry publication article

Webinars often cover topics that are highly relevant and valuable to industry professionals. By repurposing your webinar content into an article for an industry publication, you can reach a targeted audience and position yourself as an expert in your field. This will help to increase your visibility and establish your credibility and thought leadership within the industry.

10. eBook or long-form written content

If you host multiple webinars on related topics or have a wealth of webinar content, consider repurposing it into an eBook or another type of long-form written content. By compiling and organizing your webinar content, you can create a comprehensive resource that provides practical tips for your audience. This long-form content can be used as a lead generation tool, offered as a premium resource, or even sold as a digital product.

As you can see, the possibilities for repurposing your webinar content are endless! By leveraging these 10 strategies, you can maximize the impact of your webinar, reach new audiences, and establish yourself as a thought leader in your industry.

Remember, repurposing content not only saves time and resources but also ensures that your valuable insights and expertise are shared across multiple platforms and formats. So what are you waiting for?!

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  1. Your blog writing is truly exceptional! Your ability to convey complex ideas in a clear and engaging way is impressive. Each post is well-researched and resonates with readers, making them not only informative but also enjoyable to read. Keep up the fantastic work!

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